Digital B2B Marketing

MAY 28, 2015

We need to test. And test and test and test. We need to test our ideas and measure the results. We do this by focusing our analysis, but increasingly we have access to new tools or technologies that let us act directly on insights that were never actionable before. We need to move much faster.

B2B Marketing 100

B2B Marketing Planning DemandBase B2B 100

Digital B2B Marketing

JUNE 11, 2014

In controlled tests, I’ve seen programs where 95% or more of view-through activity was simply counting what would have happened anyways. Measurement Media analytics marketing analytics retargeting search view-through' Counting what would have happened anyways. The comments are yours.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

DECEMBER 22, 2011

As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. Marketing Analytics 12. Media Buying 7. Brand advertising will shift towards demand.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. Marketing Analytics 12. Media Buying 7. Brand advertising will shift towards demand.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

JUNE 14, 2011

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. If you are interested in testing switchboard, I understand the beta will be available at switchboard.bizo.com shortly. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

OCTOBER 4, 2011

Are you interested in testing new media buying approaches? I am a digital and B2B marketer with a background in online media and analytics. The registration rates for visitors driven by audience targeted media buys were significantly lower than for visitors from targeted industry publications. What is your view on audience targeting?

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JULY 28, 2011

Stability (see the next section) will be a challenge with hub activity, but if I were a CMO at a large company, I would at least consider testing data from a hub as a proxy for overall social media reach. Is there a way to control social media distribution in order to test within paired markets? About Eric Wittlake.

Social Media 100

Social Media Media CMO Marketing Mix 100