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Biznology

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Your Secret Weapon to Improved Conversions: Content Analytics

Biznology

Better targeting, A/B testing, content changes–there is a long list. But I believe that the most overlooked weapon is content analytics. Content analytics allow you to distinguish which content is working and which is not, through several approaches: Interaction. Are all bounces bad? Are all bounces bad?

Analytics 112
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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. But there are really only a small handful of questions you need to answer, that you must have the data for, to ensure you’re well positioned to effectively test your digital marketing activities and learn from those tests.

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How do you migrate to a new site search engine?

Biznology

See if you can take a test drive. Install, test, and cut over. You test them. You use A/B or multivariate testing. You can run them from test servers. Because what you really want to test is whether your searchers are finding what they are looking for. You can even test several at once. Why do this?

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4 more ways to make your email marketing more effective

Biznology

You may think you write great headlines and that you send your emails at the optimal times, but if you’re not testing, you don’t really know. Most email services providers (ESPs) have tools that make A/B testing easy to do, and the results easy to digest. Use your analytics. Another area where gathering data is a good thing.

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Are you using data to connect with customers?

Biznology

Web analytics data around what content they view on your site. A/B testing data that shows which messages they prefer. What messages are you testing? Social data that shows their sentiment around certain topics. And there is plenty where that came from — more data online and offline. The question is whether you are using it.

Analytics 146
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How do you segment your market?

Biznology

We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. Each time you run an A/B test, or look at your analytics, you can look at the results in aggregate, but sometimes it can be very helpful to break things down by these segmentation characteristics.

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SEO – rank is only half the story

Biznology

Tap into your web analytics. Analytics are beautiful aren’t they? Do some A/B testing to see if alternative content reduces your bounce rates and drives more engagement. With search, especially today, customers have dozens of options at their fingertips. Odds are, you’re not the only game in town.