test Analytics Related Topics 
B2B Memes
JUNE 7, 2012
The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. So Daum seems to be in favor of readability, but blithely tosses aside the Flesch-Kincaid test as useless. Flesch-Kincaid doesn’t reward long words.
B2B Memes
JULY 14, 2010
Using Web analytics from a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories , can make sense—if both versions are true to the content. Until computers can pass the Turing Test , it isn’t likely that they will replace people in content creation. But they do care.
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