Industrial Marketing Today

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Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

During an internal discovery meeting with the client’s Director of Marketing and the Marcom Manager, we spent considerable amount of time reviewing their clickthru reports, traffic, pageviews behavior and engagement stats from Google Analytics. All very impressive “Marketing Talking Points” to prove their success. The s**t hit the fan!).

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore.

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

which Sales knows best and visitor engagement (site activities) for which Marketing has access to analytics and reports. Your needs may very well be satisfied by a simpler manual system made up of a Visitor Identification program (Caller ID for the Internet) and outbound telemarketing to fully qualify your prospects.