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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

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Best of 2007: Web Analytics

WebMarketCentral

And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

How to Build a Reputation Monitoring Dashboard by aimClear Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Social Tagging. Tags: Web 2.0

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Does More Twitter Followers Equal More Traffic?

WebMarketCentral

To find out, I compared my average number of Twitter followers (by the way, it would be really nice if Twitter provided a way to track these types of analytics) over the past eight months with the number of Twitter-referred visits to this blog: Clearly, the relationship between followers and traffic is anything but linear. Social Tagging.

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Best of 2008: SEM Landing Pages

WebMarketCentral

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. Tags: Web Marketing.

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

The company's original focus was on web analytics. Tags: General Marketing Web Marketing. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

There's lots more red meat for web analytics data junkies as well. These tactics range from adding a phone number or special characters to your description to catch the searcher's eye to keeping title tags as short as possible and using friendly URLs. Social traffic (e.g. Six Things You Might Be Doing Wrong (And How to Fix Them)!

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