Industrial Marketing Today
SEPTEMBER 26, 2011
Email marketing is an effective tactic for generating high-quality leads from an audience of engineering, industrial and technical professionals. In short, you need to marry emails and website analytics. Nor does it require an expensive site analytics package. There is a difference. Don’t hit the panic button yet!
Industrial Marketing Today
JULY 1, 2011
The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Consider integrating Web analytics into your email marketing. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Industrial email marketing today.
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Industrial Marketing Today
JUNE 22, 2011
That is good advice and it is a proven tactic for inbound marketing. Sales knows best about demographics and marketing has insights into visitor engagement through web analytics. I’ve heard some of my manufacturing clients call their subscribers free content leads.
Industrial Marketing Today
MAY 22, 2011
You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. These are all important considerations in developing your mobile marketing strategy and tactics. As with any marketing strategy, start with your target audience. Are they using mobile technology to access your Website?
Industrial Marketing Today
AUGUST 26, 2011
I suggest that manufacturers and industrial companies think more along the lines of an integrated marketing approach that has a good mix of both inbound and outbound tactics. Those marketing tactics need to be updated to make them effective in today’s context. It doesn’t have to be a choice of one or the other.
Industrial Marketing Today
AUGUST 3, 2010
To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
Industrial Marketing Today
JUNE 22, 2012
It leads marketers to rely too heavily on a specific and limited set of tactics, and also to place too much emphasis on the click as measurement of successful online advertising.”. It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction.
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