SmartBrief - Marketing

DECEMBER 7, 2023

The digital shopping realm also has experienced a resounding success so far with Adobe Analytics reporting record ecommerce sales – recording $9.8 In seeking to better understand this behavioral difference, LoopMe leveraged our AI-powered surveying technology to conduct research and compare the findings. Below are three key findings.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Outgrow

JULY 28, 2021

Free Survey Site for Students: New Survey Program. We know how hard it is to find a good survey builder that is not so basic and/or expensive. That is why we are here with a free survey site for students – Outgrow launches a new survey program! . Our advanced survey builder is now FREE! But guess what?

Customer Surveys 52

Customer Surveys Outgrow Template Lead Gen 52

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Enter Google Search Console’s Search Analytics Report. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

Analytics 243

Analytics CTR Google Reachforce 243

Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Outgrow

DECEMBER 23, 2021

Top Free Tools to Increase Website Traffic. How much traffic is enough traffic? Even if you have a good amount of traffic coming to your website, there’s always room for more. But the question is how can you increase traffic on your website? Free Tools to Increase Website Traffic. Google Analytics.

Traffic 52

Traffic Marketing Websites Outgrow Tools 52

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Enter Google Search Console’s Search Analytics Report. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

Analytics 201

Analytics CTR Google Reachforce 201

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. CMI’s Content Tech Survey named it the number one content marketing tool for the fourth straight year.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. Estimate Your Costs.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Customer Experience Matrix

JULY 18, 2014

After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. My vendor friend’s suspicion was that marketers don’t buy better measurement because, whatever they say in surveys, they really don’t want to be measured. If not, would you find it an interesting topic for a survey?

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. You can separate your email recipients into groups according to the form or survey they filled out on your website. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

PureB2B

MAY 13, 2022

The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics, on the other hand, refers to the process of analyzing raw data and transforming it into a format from which conclusions can be drawn. Scope of Work.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Capturing and attributing dark social traffic presents a great opportunity for marketers to demonstrate their value. Refine Google Analytics.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. >>> Need an extra pair of hands?

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Marketing Insider Group

FEBRUARY 12, 2024

Conduct surveys, read reviews, and pay attention to customer feedback. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Test Your Mobile Responsiveness: With a significant portion of web traffic coming from mobile devices, your site needs to be mobile-friendly.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Marketing Insider Group

MAY 30, 2023

Web: Monitor website traffic through tools like Google Analytics to see how visitors come across your site, which pages are most popular, and how long people interact with your content. Consider posting consistently and at times when your audience is most active to boost overall performance.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Customer Experience Matrix

APRIL 1, 2020

Retail foot traffic tracker Placer.ai has packaged its in-store data in a COVID-19 Retail Impac t tracker, which not surprisingly shows an end to traffic at shuttered entertainment and clothing outlets, near-total drop at restaurants, and mixed results for grocery stores and pharmacies. Canada, and United Kingdom. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Webbiquity

OCTOBER 17, 2023

The economy (16%) and analytics (12%) trail considerably at second and third. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

AUGUST 17, 2020

You can use beacons or push messaging to send prompts to attendees to drive traffic to such special channels. The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Surveys and audience research are essential to gauge your followers’ needs. For example, do you know where your website traffic and leads comes from ?

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Drive valuable traffic to your website by identifying high-value content opportunities. You can ask them for feedback (via surveys) and reviews. When it comes to content marketing, how do you know what to write about?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Marketing Insider Group

NOVEMBER 17, 2020

According to a SEMRush survey, 77% of organizations have a content marketing strategy ! You have to start somewhere with good enough and then look at your content performance analytics and data to determine if your strategy is on point or way off. Get started today and generate more traffic and leads for your business.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Evaluate your surveys. Ahava Leibtag , president, Aha Media Group.

Analytics 100

Analytics Co-Registration Content Click Rate 100

Zoominfo

MAY 9, 2021

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Not All Web Traffic is High Quality. However, the rub here is simple: All web traffic is NOT created equal. How to Qualify Web Traffic with ZoomInfo WebSights. In an ideal world, you wouldn’t.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Martech

JANUARY 4, 2024

That’s an all-time record, as measured by Adobe Analytics (based on over one trillion visits to U.S. That was followed by web traffic (19.3%), affiliate and partner sales (16.6%), organic search (15.9%), and email (15.3%). Take the Martech Salary and Career Survey Click here to take the survey Get MarTech!

Pricing 90

Pricing Price Customer Surveys Cost 90

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

NuSpark Consulting

FEBRUARY 3, 2023

On the other hand, street furniture is placed on the street in proximity to pedestrians, so it is easily spotted by passing traffic. Conducting Surveys Surveys can be conducted through the distribution of questionnaires, asking questions, or observing to get direct consumer insights. How much did you like it?

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Hubspot

MAY 8, 2019

Blog traffic is great, for instance, but doesn't necessarily tell you how a consumer is perceiving your brand. To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Essential Features for a Survey Tool. Be shareable and distributable.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. and brand recall (can they remember your brand without prompts?).

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Zoominfo

MAY 9, 2021

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. However, the rub here is simple: All web traffic is NOT created equal.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Lack of consolidation in analytics and reporting tools.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 107

B2B Marketing Search Marketing B2B Google 107