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The Effective Marketer

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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the research, only 31% of companies surveyed regularly test their email marketing campaigns.

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Measuring Marketing Effectiveness

The Effective Marketer

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. Understanding Marketing Analytics. ” – CMO.com. .” ” – CMO.com. And it is spot on.

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Proven Tactics to Increase Blog Traffic

The Effective Marketer

Install Analytics and Pay Attention to the Results. Survey Your Readers. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Add Graphics, Photos and Illustrations (with link-back licensing).

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How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Marketers from businesses of all sizes are just a few clicks away from building their own online surveys using tools like Survey Monkey and Survey Gizmo. Advanced insights created from segmentation, predictive modeling and text analytics can be produced and shared in PDF or web-based reports with little effort and little cost.

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How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Marketers from businesses of all sizes are just a few clicks away from building their own online surveys using tools like Survey Monkey and Survey Gizmo. Advanced insights created from segmentation, predictive modeling and text analytics can be produced and shared in PDF or web-based reports with little effort and little cost.