Paul Gillin

JANUARY 25, 2012

Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page. I couldn’t have said it better. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

AUGUST 1, 2013

Highlights of IBM Analytics Research Report from Paul Gillin. ” A survey of more than 1,100 business and IT professionals in 95 countries – nearly half of which are midmarket businesses – also suggests that data quality is an important variable in the effective use of big data analytics.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Will Microsoft be a player in mobile platforms?

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JULY 16, 2013

We’ll use the big data analytics study from IBM that’s embedded below as an example. This indicates a majority of the people surveyed agree on something. The key is to let the authors of the document do most of the work. Look in particular for percentages of 50 or more.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

OCTOBER 11, 2012

Try mixing it up; instead of posting a question, occasionally formulate the topic as a survey. It generates longer links, but they’re compatible with Google Analytics. Polls are a basic tool you can use to solicit feedback. You can specify up to five answer choices and choose how long the poll runs. Use Trackable Links.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. Measurement.

ROI 50

ROI Paid Content Social Marketing Webcast 50