survey Analytics Related Topics 
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
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Chris Koch
OCTOBER 22, 2010
ITSMA’s annual survey of IT buyers found that this year, for the first time, a majority of buyers in the US—and 75% when you include other countries—are using social media in the purchasing process—especially the younger ones. No, there’s something bigger going on here. And that is a huge change in the buying process.
Chris Koch
SEPTEMBER 17, 2010
The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. They think up all the different things that magazines offer to readers and then make a list: Surveys? But from the ashes of publishing, subtle association is making a comeback.
Chris Koch
MARCH 18, 2011
In fact, our most recent thought leadership survey found that few marketers are measuring much besides consumption of their marketing content. Alas, no such magic metric exists. We’re focusing on the wrong things.
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