Remove strategy

B2B Marketing Traction

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. If a business doesn’t have a strategy, then how do they know what is the right track? Therefore, why would they need analytics? Set your strategy. Understand the medium.

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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. Implement Your Blog Strategy.

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. An understanding of business strategy. Your provider should not recommend inappropriate tactics or strategies. Marketing is not a cookie cutter operation.

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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Marketing without a strategy closely follows #1 as a sure recipe for disaster. Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing. Persuasive.

CMO 100
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B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

Marketing Strategy b2b digital marketing social media' View the SlideShare presentation: Social Media Marketing presented to the SouthBay CEO Forum from New Incite / Jen Beever. Photo by Hector Alejandro on Flickr. Some Rights Reserved.

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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Choose a strategy. Use Google Analytics to measure activity on your site using mobile devices.

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Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. I believe that the first step in bridging the gap between CMOs and CIOs is for each to understand the other.