In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
B2B Marketing Traction
JUNE 14, 2013
As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. If a business doesn’t have a strategy, then how do they know what is the right track? Therefore, why would they need analytics? Set your strategy. Understand the medium.
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