Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Bloggers for the most part write because they want to be heard and your analytics justify the time that you sit at your keyboard (for the most part although my wife still needs convincing and web stats, well they just don't do it).

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Anything Goes Marketing

FEBRUARY 25, 2007

A/B Testing Mistake #2: Not Going Deep Enough Matt then goes on to explain that you may not be delving deep enough into your web stats to determine how well your tests are doing (this is completely understandable coming from an Omniture blog). Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. nightmares?

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Anything Goes Marketing

MAY 26, 2007

These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0. If you have tried this already, please let me know.

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100