Paul Gillin

article thumbnail

Know Thy Customer

Paul Gillin

Analytics is the business reengineering of the mid-90s. That forecasting, operations research, data mining, data integration, reporting and statistics. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? They are very excited about analytics.

article thumbnail

How to Read and Summarize a 20-Page Research Report in 20 Minutes

Paul Gillin

We’ll use the big data analytics study from IBM that’s embedded below as an example. Important Data – Statistics that support key points or that validate the quality of the research. The key is to let the authors of the document do most of the work.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Statistics are available about activity in any community you manage. Now you have those statistics instantly.” “This is rethinking. This is what drives business change, Rennie says.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. Leadership.

ROI 50