Tony Zambito
JANUARY 21, 2022
The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Starting with simplified data software programs to burgeoning artificial intelligence capabilities. Processes and tools such as data analytics, intelligence applications, AI, customer journey mapping, personas, etc.
Tony Zambito
OCTOBER 18, 2015
What is empowering profiling is the growing presence of data, automation, and analytics. The advent of big data and analytics is driven by the need to gain insights into buyers and to drive the concept of personalization. User-centered design is based on the personification of interactions with digital products and software.
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Tony Zambito
MAY 5, 2010
This year we’ve seen the advent of social media analytics beginning to surface. Activity levels are being measured and monitored by analytics software however deriving meaning from the output will be a significant challenge. What is really going on is hard to say at the moment.
Tony Zambito
MARCH 18, 2012
This is how a VP of Sales in the software industry put it to me recently in my research: “Here is what it looks like…we are actually selling more of our product into our larger accounts than ever before….but…over but…over the last three years we’ve faced stiffer competition that has driven our pricing down.
Tony Zambito
FEBRUARY 22, 2012
Making the wrong choice, for example, on a software platform designed to measure quality of manufactured parts could have drastic affects downstream with OEMs and distribution. In the example mentioned above, there may be many discussions before and after the buy choice to ensure that the software platform meets an intended goal.
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