The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

The Point

SEPTEMBER 19, 2018

Think social media management, content management, marketing automation, reporting and analytics. If marketing software is a merit badge, be an eagle scout. Career Advice for a Young Marketer via @spearmktg.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

APRIL 26, 2017

For a 25-year enterprise software veteran, he exhibited more energy and excitement than many of the twenty-somethings he was addressing. How many software CEOs can pull off the “Ninja Pose of Awesomeness”?) New CEO Steve Lucas stood out in particular. Watch out: Branding is making a comeback.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

AUGUST 16, 2016

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. This kind of “social wall” is also commonly used for events to display live tweets as they posted.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. HS) Hi Andrew. Let’s start with a definition.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

The Point

FEBRUARY 4, 2013

Optify’s suite of digital marketing software is Web-based, so they’re able to extract metrics directly from their clients’ Web activity without any selection bias, excepting any prejudice due to the type of organization with whom they do business. Some of the key findings that I found most useful include: * Web traffic is seasonal.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100