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Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Join me and your business software marketing peers at this conference just for software marketing leaders. Empowering Software Marketing Leaders. That’s the goal of this first-ever business software marketing conference. Each presentation will be tailored specifically for the business software industry , and will deliver highly practical ideas designed for immediate results. Winning Positioning Strategies For Software Category Leadership. Using The New Rules of Marketing and PR to Reach Software Buyers Directly. Capterra: The Conference.

How Software Usage Intelligence Drives Revenue and Leads

CMO Essentials

For many years now, marketers have relied on web analytics to track the performance of their efforts and guide future programs. Today, marketers are beginning to see the same value in software usage intelligence. Marketers need look no further than the recommendation engines on Amazon and Netflix to see how web analytics can drive new revenue and increase customer lifetime value.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). ocial Media. Post views/clicks. Referral sources.

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Blog Analytics data email marketing marketing automationEvery Tuesday at 11 a.m.

Definitive Guide to Planning a New Content Initiative

We’ve covered this topic before and a quick check of our analytics found that 80%. analytics platforms and look for the pages or posts that have generated the most traffic. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. the “what”.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. But there is also an important fact that many B2B buyers forget when evaluating software solutions: Not all integrations are created equal. We’ve all been there. This makes sense.

Are Millennial Marketers More Analytical?

Customer Experience Matrix

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. If not, would you find it an interesting topic for a survey?

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

Below, we dove into several demand gen benchmarks from one industry in particular: software. The charts below feature a comparison between software companies and respondents from all industries. What we can say is that content creation and marketing automation/lead management had the highest likelihoods of being ranked among software companies’ top three marketing investments.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. But I can’t repeat that for the mid-year release. Who knew?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Features. Pricing.

What Can I Learn By Using Marketing Automation Software?

Synecore

Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software makes this process easy by utilizing lead scoring. With marketing automation software, that question is easy to answer. Return.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. They would be wise to follow the lead of Aimee Miller, Vice President of Marketing,  AppFolio , a property management software company. Which ones were accepted by Sales. Which ones resulted in revenue.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Talena Debuts Predictive Analytics Software For Big Data Management

Opentopic

Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Opentopic blog >> crn.com In this era of exabyte-scale data stores, IT executives find themselves increasingly challenged to manage those burgeoning volumes of data — let alone find the best ways to derive value from that data. Marketing Technology undefined

Talena Debuts Predictive Analytics Software For Big Data Management

Opentopic

Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Opentopic blog >> opentopic.com In this era of exabyte-scale data stores, IT executives find themselves increasingly challenged to manage those burgeoning volumes of data — let alone find the best ways to derive value from that data. Marketing Technology undefined

Hacking Marketing: Rethinking Marketing Management in a Software World

chiefmartech

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. Software has eaten the world — and marketing too.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Myth #1: You must have a mathematical background to do analytics. Myth #2: Analytics always take a lot of time to measure.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees.  A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly.  This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. Create a dashboard to showcase your marketing analytics.  Carpe Occasio.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics. Here are three key takeaways plus some additional musings.

B2B 171

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.

10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. Google Analytics will show you the percentage of mobile visitors, and anything over 10% is cause for making sure your site is responsive. This is the most important analytic that your company is going to look at when measuring your performance.

4 Ideas to Ensure Success With Sales Analytics

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Donny is responsible for the firm’s capabilities, software vision, and services. Do not separate the analytics and the ability to drill into the data from the people who need it the most.

9 Google Analytics metrics every marketer should know

Biznology

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Or two or three?

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

Your Analytics Questions Answered (Interview)

EMagine B2B Blog

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Semalt is an analytics tool.

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Modern B2B Marketing

Here are seven critical things that marketing automation software can do for your marketing: 1.    Create Relationships with Buyers Through Engagement Marketing. What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. Today, consumers have all the power.

We need a chief marketing analytics officer

Chris Koch

We need to connect the analytical dots. We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. I’d rather see a chief marketing analytics officer than a chief technologist. Or if this person is going to be a technologist, he or she must have a serious grounding in analytics. There’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. So we need some important systems installed in the short-term.

Sales Analytics: The Path to Better, Faster Forecasting

CMO Essentials

A new Aberdeen report  shows how sales analytics create more accurate and actionable sales forecasts. Such applications are increasingly utilized by line-of-business leaders such as VPs of Sales and Sales Operations to better leverage the power of “big data” and predictive analytics to more efficiently run their portion of an enterprise’s business.

Marketing Software + CRM = More Reliable Data!

Synecore

Once you have an idea of the analytics behind your business, the next step in creating a unified Smarketing team is to establish a closed-loop reporting system. Along with measuring the success metrics behind each side of your Smarketing team, make sure that the data is also being shared between both types of software. Yes, marketing needs a number, too! Closed-Loop Reporting.

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Analytics: The Essential Ace in Every Hand

VisionEdge

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. And when it comes to analytics, the other card is data. Unfortunately, data quality has been an issue in organizations for so long that it has now become the ready excuse for why marketers cannot perform analytics. Try to find a way each quarter to bolster you analytical skills.

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. He has more than 20 years of experience in enterprise software, and 15 in product marketing and management roles. Marketing Technology Podcasts

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.