Lattice

MARCH 29, 2016

For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

NOVEMBER 10, 2015

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. Marketing teams need to better understand the implications of data science and move their organizations toward competing on analytics.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

DECEMBER 9, 2015

While this level of data is invaluable for creating new software, many people now believe we should just live in a world of pure numbers, a world of analysis without interpretation. Fortunately there are those that don’t agree with the above statement.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

DECEMBER 1, 2015

And, not surprisingly, a lot of it had to deal with what the new tech stack will look like, from new tools to integrations: Shaking up the Stack – Everyone has a stack, but marketers are breaking free of the days when the only piece of software they used was a marketing automation platform.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

OCTOBER 5, 2016

Business Intelligence was the last successful analytics killer-app in the enterprise. BI systems are built on middle-school math and while they are very useful, they are not analytically hard. At Lattice, we take responsibility for the quality of predictions, not just the quality of software.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190