article thumbnail

8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Whatever software you use, gathering the right insights is key to improving performance. Let’s go through some use cases for marketing analytics software.

article thumbnail

Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Accounting Software. Email Marketing Software. Lead Generation Software. Project Management Software. SEO Software. Gaps in your capabilities you may be looking at new tools to fix?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Black Friday and Cyber Monday Deals on Martech and Business Software for 2023

Webbiquity

Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. Email Marketing Software Moosend Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth. The Dates: November 20-27.

article thumbnail

Analytics software delivers data, standards deliver insights

Martech

AI is now deployed in analytics tools to surface insights faster than you can read them. Take a look at how Google Analytics does it. You can’t let analytics software tell you what an insight is. Of course, the software can help, but the final decision is yours. Only your team can determine that.

article thumbnail

How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

article thumbnail

AI Tools Turn Analytics Data into Actionable Information

Vision Edge Marketing

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. I’ve been in analytics for 15 years.

article thumbnail

Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. This growth reflects the growing importance of data analytics in today’s business environment.