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The Effective Marketer

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Inbound Marketing Analytics 101

The Effective Marketer

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. In the eBook you will see metrics for the following marketing tactics: Social Media.

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Email Adoption High But Lacking Best Practices

The Effective Marketer

Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). The report concludes with some advice for email marketers to get more out of their programs, suggesting them to: Invest in Analytics. Embed Social Media Into Email Content. Online Video.

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Content Marketing is the New PR

The Effective Marketer

15% year-over-year increase in social media mentions (vs 2% for followers). Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7% for followers). The Changing Role of PR.

PR 100
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Content Marketing is the New PR

The Effective Marketer

15% year-over-year increase in social media mentions (vs 2% for followers). Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7% for followers). The Changing Role of PR.

PR 100
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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% Greater understanding of social media and email as complementary channels. 36% state poor measurement and analytics keep them from becoming more effective. Awareness around data security issues.

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Content Marketing Starts With Your Brand

The Effective Marketer

Analytical vs. Impulsive. Likes to socialize vs. Keeps to himself. If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. For example, how is your company in relation to the following “attributes”: Serious vs. Playful. Funny vs. Taciturn.

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because you can't beat free marketing training

The Effective Marketer

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License.

Training 100