Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

MAY 21, 2018

Content marketing has many inputs, from writers and editors to graphic designers, social media, SEO, and more. B2B marketers know analytics are critical, but many marketers struggle to use them effectively. People Challenges. Collaboration. Technology Challenges.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

Use your analytics and continuously monitor how well they’re working toward achieving your content marketing strategy goals. Watering Holes and Social Media. Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience. Nuance is important.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

JULY 5, 2021

You pull analytics on content performance and see that your infographic (or blog, or case study, etc.) Did they like it on social? Research from CMI (PDF) finds that fewer than 6 in 10 (56%) agree that they can extract meaningful insights from data and analytics derived from the consumption of content. Or an echo chamber.

Relevance 140

Relevance Top of Funnel B2B Content 140