KoMarketing Associates

JUNE 26, 2018

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? Cross-links to applicable solutions, web page references, and social media assets should also be applied where appropriate and allowable. Social Media Assets.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Kevin Indig

SEPTEMBER 18, 2023

Publishers remember the revenue drops caused by social media and modern search engines in the late 2,000s. That signal can come by valuing sources like the New York Times (professionals) or Wikipedia (moderation) higher than UGC, like Quora responses. For publishers, content is the product.

Lead Ranking 73

Lead Ranking Lead Scoring Wikipedia High Quality Lead 73

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. Web analytics are important tools, but they do not necessarily tell us why. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. At the end of the day, I think it is about balance.

Social Media 80

Social Media Research Social Marketing Media 80

Marketri

NOVEMBER 8, 2023

Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Regularly post on social media – Don’t exclusively use your social channels to sell, sell, sell. Social media is intended to be social, after all!

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MAY 15, 2013

Photo credit: Wikipedia. You’ll better understand the types of content that perform well on Pinterest and how it can fit into your existing content and social media marketing efforts. Been following all the hype about Pinterest but not quite sure how it applies to your business?

Webinar Metrics 80

Webinar Metrics Wikipedia Marketing & Strategy Social Media 80

Hubspot

MARCH 14, 2018

According to certain expert panels, it seems that users are generally looking to revisit a more human element in the technology they use, from social media to smart speakers and digital assistants. In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Biznology

MAY 5, 2011

Image via Wikipedia. Jake had a long list of questions for me, with more coming from his students, covering such subjects as the biggest trends in search, Facebook's odds of unseating Google, the importance of social media, techniques and tools for keyword research, whether Google Analytics is a sufficient Web metrics tool, and many more.

Search Marketing 80

Search Marketing Trends Marketing Analytics Tools Wikipedia 80

Hubspot

SEPTEMBER 15, 2014

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Martech Advisor

JANUARY 23, 2020

Learn More: Canela Media Launches a Multicultural Influencer Solution. Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” What Is Multicultural Marketing?

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Webbiquity

APRIL 14, 2015

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” Fast SEO Competitive Analysis by Search Engine Watch. what is…?

Keywords 100

Keywords SEO Research Resources 100

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JANUARY 14, 2013

Photo credit: Wikipedia. With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). 90% of CMOs say social data has impacted at least some of their decisions; only 47% use social data to make predictions or forecast sales.

Stats 80

Stats ROI CMO Forrester 80

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. Many view AI and data analytics to be the next transformative business evolution. Brazilians are heavy users of mobile services and social media. During 2015, Brazil’s GDP fell by 3.8

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

BOP Design

MAY 15, 2018

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. [1].

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

NOVEMBER 23, 2010

Image via Wikipedia. Google doesn't need to announce that it is integrating data from Google Analytics. What we do know is that social media is becoming more and more important on the Web, so you should expect that it is becoming more and more important in search. Or Google Toolbar. Or Google Checkout. We don't know.

Wikipedia 80

Wikipedia Youtube Tagging Social Media 80

DivvyHQ

NOVEMBER 15, 2018

When you try to explain the scope of your position, do people look at you and say, “So you write blogs and post stuff on social media?”. Social media experience is coveted as well, with 38% percent of listings calling it out. Social Media Experience. But we know it’s so much more than that.

Work Management 46

Work Management Demand Content Marketing Planning 46

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). No surprise, we still have to plan, but now our planning goes beyond mapping out a year’s worth of articles, social media participation and other content and aligning it all with the products or services we’re marketing. Slap Google Analytics on the site and then … ignore it.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. 2: Social media is a flash in the pan. The result?

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Leadspace

MARCH 28, 2017

Social media scheduling, emails, troubleshooting, measuring metrics, etc. Spend half an hour or so at the end of each day writing a list of things you need to do tomorrow — from major assignments to the daily tasks like social media scheduling (more on that below), getting back to people you need to contact, etc.

Work Management 59

Work Management Tips Deliverability Wikipedia 59

Parse.ly

NOVEMBER 5, 2021

The best part of social media today is that we can connect with our audience and figure out their pain points, what’s keeping them up at night. Check out the rest of the webinar to learn more about Joe’s seven steps to building a successful content strategy, or chat with one of our content analytics experts here at Parse.ly

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Biznology

FEBRUARY 2, 2012

Image via Wikipedia. You need to know what your customers are searching for, and you need to be willing to brainstorm, to look at analytics, keyword research tools,and competitive sites to learn more. Building quality content and attracting links and social media activity is also decidedly low-tech.

Budget Programs 80

Budget Programs SEO Wikipedia Google 80

TrustRadius Marketing

JANUARY 15, 2019

Netflix, Wikipedia, and Skype are examples of disruption. And here’s a pretty meaningless one: “Our disruptive social media monitoring platform is intuitive to use, and provides more granular data than competitive products.”. Buzzword #9: Analytics. Analytics is a particularly vexing term. Buzzword #4: Blockchain.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

TrustRadius Marketing

JANUARY 15, 2019

Netflix, Wikipedia, and Skype are examples of disruption. And here’s a pretty meaningless one: “Our disruptive social media monitoring platform is intuitive to use, and provides more granular data than competitive products.”. Buzzword #9: Analytics. Analytics is a particularly vexing term. Buzzword #4: Blockchain.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Biznology

SEPTEMBER 19, 2011

Image via Wikipedia. But it does: If you have a background in direct marketing, you can learn search analytics. If you came from PR, you can come up with social media ideas or write blog posts. Tweet This Post. If you are in this business long enough, someone will come up and ask the question.

SEO 80

SEO Wikipedia PR Search Marketing 80

Customer Experience Matrix

APRIL 15, 2014

But even former bastions of anonymity like consumer packaged goods manufacturers now increasingly connect to customers through targeted advertising, social media, and promotions. Wikipedia tells me that strategy maps are obsolete but I still find them useful. Kaplan and David P.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Customer listening follows two approaches: The inbound approach: Emails, social media queries, complaints, support tickets, etc. Use Predictive Analytics to Help Customers.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Biznology

JANUARY 11, 2013

Photo credit: Wikipedia. Whatcha gonna do when they come for you … and your video sharing analytics!” Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask.

Mobile Marketing 80

Mobile Marketing Mobile Advertising Wikipedia Emarketing 80

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Some social media monitoring tools measure sentiment.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Biznology

OCTOBER 12, 2012

Photo credit: Wikipedia. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another.

Paid Search Agency 80

Paid Search Agency Wikipedia Opinions Internet Marketing 80

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. 1) Adaptive Websites. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

WebMarketCentral

AUGUST 10, 2009

Who do many companies and marketers approach social media in a backwards fashion? How can you determine which social media platforms are best for your brand? What should do you to separate your personal and corporate social personas? How are some big brands using social media effectively?

Social Media 20

Social Media Web 2.0 Optimization Media 20

Hubspot

MAY 24, 2017

One type is "owned media." This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Owned media may also come in the form of case studies, whitepapers, and ebooks.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Biznology

NOVEMBER 19, 2013

Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective. Our guide to social media curation (socialmedia.biz). Related articles. SEO is Dead.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80