ViewPoint

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. From #SXSW: Charting the Road Ahead for B2B Marketing.

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PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. The social buyer is real and tends to be younger.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter.

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The R and the I – What’s Engagement Worth?

ViewPoint

“Metrics such as clickthroughs, conversions, ReTweets, Likes, etc… are more easily measured on social media than similar metrics for more traditional media, plus measurement and analytics platforms have improved significantly (and continue to).” As I chimed in on a Focus Q&A recently.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.