Industrial Marketing Today
AUGUST 3, 2010
To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
Industrial Marketing Today
SEPTEMBER 1, 2011
You need to tie together web analytics and your e-mail marketing in order to get a complete picture about subscriber behavior. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ). Integrating Social Media and Mobile. You cannot ignore it completely.
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Industrial Marketing Today
DECEMBER 22, 2011
I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. Small Manufacturers Use Social Media Effectively. That’s the power of inbound marketing with content.
Industrial Marketing Today
MAY 22, 2011
The current buzz about mobile marketing is probably second only to the hype surrounding social media. You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies.
Industrial Marketing Today
OCTOBER 2, 2010
Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Social Media with Email Marketing – is it the Super Combo?
Industrial Marketing Today
JANUARY 18, 2012
However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options. Landing pages and conversion issues.
Industrial Marketing Today
JUNE 29, 2010
In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative!
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