KoMarketing Associates

JULY 26, 2018

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. Hack: Use Google Analytics , as well as other tools like BuzzSumo , Moz and SEMrush to explore the best performing assets, whether that’s for traffic, social shares, backlinks, or conversions.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Valasys

JUNE 29, 2023

To further substantiate the avowal, Annabelle Skyes, E-commerce & SME Digital Transformation Adviser at the International Trade Centre (ITC) suggested that MSMEs are the spine of most of the economies worldwide, and the contribution of Alibaba.com to help them connect and trade globally are unmatched.

SME 52

SME Digital Transformation Barriers Advertising Mediums 52

Conductor

MAY 4, 2022

Whether we are using a bunch of smaller tools, internal analytics, or enterprise SEO software, we must continuously monitor how our content and keywords are performing from an organic standpoint. The best part of SEO is that Google doesn’t necessarily care if you are an enterprise, an SME, or a mom-and-pop shop.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Marketing Insider Group

AUGUST 26, 2015

These subject matter experts (SME) are an excellent reputation-building resources a brand. However, using a tool like Google Analytics will help you understand your referral traffic to see if your SEO keyword and social referral strategy are working. Now that’s a question for a content marketing guru, ninja or king to answer.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

EveryoneSocial

DECEMBER 19, 2022

A subject matter expert (SME) is a person who’s an authority in a particular field. An executive can be a subject matter expert as well, but an SME can also be someone else within the organization with highly specialized knowledge. Subject Matter Experts. This is why I separate them out. A note about measuring results.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Tony Zambito

MARCH 18, 2012

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years.

SMB 100

SMB Enterprise Management SME Work Management 100

The Marketing Blender

JULY 13, 2022

Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization. Your Simple Guide to B2B Marketing Analytics. If a B2B brand champion or evangelist believes in your product/service and aligns with your company values, they may be open to accepting a seat on your board or advisory committee.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

nDash

AUGUST 6, 2020

Research processes that include SME interviews. Analytics that prove the success of content creation services. Instead of finding a freelancer who can get the job done for the lowest possible price and coming up with the optimal margin, you roll all kinds of services into the mix. Keyword research and SEO.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

Content Standard

MARCH 14, 2019

Even services companies can work with this idea by getting an SME to talk live when a new program is being launched. Want to see how TrackMaven helps brands get real-time marketing analytics that provide insights into campaign strategies and timely topics across all channels? You know those unboxing videos that do so well on YouTube?

Tactics 108

Tactics Branding Brand Identity Planning 108

Bluetext

APRIL 14, 2023

Will federal healthcare leaders increase their spending on data analytics in the upcoming fiscal year? Are state and local government leaders tapping AI to deliver citizen services? There are external entities that track some of this data, and there is always the option to drop $25,000 on a research firm to create a survey vehicle.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Exo B2B

DECEMBER 12, 2017

Advanced analytics, data-driven prediction, even machine learning will change the way marketing is done. So we need to get on the train but be very careful about integrating of all these major changes without creating dangerous repercussions for the SME. The fundamental sequence of this digital transformation, according to Exo B2B.

Marketing Automation Services 40

Marketing Automation Services SME B2B Work Management 40

Hinge Marketing

OCTOBER 1, 2015

Showcases Your Subject Matter Experts (SMEs) and Thought Leadership. The simple fact that a SME from your firm has been selected to speak at an industry conference or training helps position them (and your firm) as a thought leader or Visible Expert. Related Stories Where Are You Now?

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing & Strategy 48

MLT Creative

DECEMBER 10, 2010

-Digital space provides a place to be creative and smart -Architects use Flickr to display images of building projects -Instead of an inbound model, we try to contribute where our customers are online -Uses Dodge Analytics for monitoring -Sees potential for using QR codes on packaging in retail.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Martech

MARCH 18, 2024

Yet, most marketing teams will put significant amounts of effort toward creating unique content based on the input and direction of a few (if you’re lucky) internal SMEs. Let’s assume you have a handful of solid, SME-approved content that everyone is quite proud of. Generative AI. Let’s take pillar pages, for example.

Marketing AI 114

Marketing AI Allocation Marketing & Strategy SME 114

Moz

FEBRUARY 22, 2021

Within Google Analytics, your tracking and monitoring will depend upon your implementation. Taking a strategic, integrated approach to structured data implementation helps SMEs to stay competitive in today’s search environment because of its scalability, versatility and measurability. Want to learn more about technical SEO?

SME 62

SME CMS Development Marketing Websites Industry CMS 62

Zoominfo

OCTOBER 5, 2021

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

Enterprise Management 130

Enterprise Management Paid Search Agency Work Management Marketing Management 130

Content Standard

MAY 19, 2021

Whether these insights come from SME interviews, supplemental research, the content creator’s own expertise, or a combination of these sources, an outside creator can help you leverage SME knowledge in your content. Your content strategy isn’t driving the business outcomes and ROI you want.

Work Management 141

Work Management Marketing Management SME Content Marketing 141

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

DivvyHQ

JANUARY 9, 2023

Are you struggling with content marketing? You're not alone. Most teams find it challenging to consistently produce content that resonates with multiple audiences, while also demonstrating the ROI of their efforts. And these issues are just the tip of the iceburg!

Content Marketing 112

Content Marketing Content ROI Paid Search Agency 112

Parse.ly

MAY 9, 2023

We use glossary posts to define terms that are relevant to our offerings—like content analytics , bounce rate , and website migration —to grab search traffic for those queries. Analytics can help you identify what’s working and what’s not, and make changes accordingly—maybe with an assist along the way from ChatGPT.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management SME 52

Champion Communications

SEPTEMBER 13, 2022

With the pandemic’s strain on financial service institutions (FSIs), call analytics and data played and continue to play a vital role in customers searching for new financial products or services. The Award recognises a previously SME or start-up that has taken the next step through its spectacular growth. Clear Junction.

Enterprise Management 62

Enterprise Management Work Management SME Gartner 62

DivvyHQ

JANUARY 6, 2023

As content demand increases, many marketers are turning to AI-powered content writing software to help accelerate the production process. But does it actually create quality content? Here's what you need to know about using content writing software to stay ahead of your competitors.

Software 87

Software Content Demand Process 87

DivvyHQ

MARCH 21, 2022

Are you getting your to-do list knocked out every day? Wait.why are you laughing? Ok, perhaps this is a bit comical, especially for marketers who never have enough hours in the day. But we, as marketers, aren't always the best at taking a few minutes to look for ways to make our day-to-day more efficient.

Product 108

Product Planning Digital Asset Management Efficiency 108

DivvyHQ

SEPTEMBER 23, 2022

Your blog is often the centerpiece of your content marketing offering. Google eats up your fresh content and serves it up to hungry audiences. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry. To ensure you never run into a drought, we're serving up 6 exercises to get your team's creative juices flowing. .

Content 86

Content Google Creativity Content Marketing 86

DivvyHQ

AUGUST 10, 2021

Is your website lacking in-depth content that positions you as the go-to authority in your field? You might want to get on that. Let’s look at several of the ways to assess your blog posts for content depth.

Positioning 98

Positioning Marketing Websites Content Thought Leadership 98

Vidyard

DECEMBER 28, 2017

ABVs should be based on persona, so while you’re sending the same video to multiple prospects, your messaging will always resonate: The idea is to create one single screen share and send the video at-scale, using video analytics to hone in on the leads that are most engaged. Once you’ve landed the first meeting, expand it.

Sales Cycle 109

Sales Cycle Video Marketing Lead Ranking Marketing Proposals 109

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 132

Content Marketing Content Fulfillment Planning 132

Valasys

MAY 24, 2021

Utilizing web analytics helps the entrepreneurs know whether your site is giving ideal ROI. Digital marketing is an amalgamation of several techniques and hence the marketers need to strategize & incorporate SEO, SMO, SME, and several other different processes. It is Cost-effective. In Conclusion.

Small Business Marketing 52

Small Business Marketing Planning SME Business 52

Valasys

MAY 24, 2021

Utilizing web analytics helps the entrepreneurs know whether your site is giving ideal ROI. The part of digital marketing is quick as it incorporates SEO, SMO, SME, and different process. Indeed, even a little investment done in a method of email marketing can possibly bring about terms of client engagement. It is Cost-effective.

SME 52

SME Planning Business Marketing & Strategy 52

Content4Demand

DECEMBER 11, 2020

There are lots of potential sources for persona data. Use as many as you can.

Research 98

Research Paid Search Agency Buyer Personas SME 98

Convert

DECEMBER 12, 2022

On leaving college, my first job was with a fast growing SME car parts company called MicksGarage.com. I could see from our analytics data that visitors to the website were struggling to pick the correct model of their car, most people did not know if they had a Mk4 or a Mk5 Volkswagen Golf for example.

SME 52

SME Domain Sample Case Study 52

Martech Advisor

DECEMBER 13, 2019

Some of the most popular types of tools sales will need to include customer relationship management software, analytics software, account-based marketing software, marketing automation software, customer service software, and more. Learn More: Top 10 Sales Force Automation Tools for 2020.

Marketing Automation Services 61

Marketing Automation Services Enterprise Management Work Management Marketing Management 61

DivvyHQ

FEBRUARY 6, 2020

Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day. You need to stay relevant to your audience and having an agile content calendar will help you do just that.

Ad Building 92

Ad Building Content Relevance Content Marketing 92

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134