B2B Marketing Traction

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. Some Rights Reserved.

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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100
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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. VP and CMO for Managed Service Provider Continuum.

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. If you don’t understand your industry, you may offering the wrong services, pricing and more. An understanding of your company and industry. Understanding of technology.

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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing. Persuasive. Marketing has always required persuasion. Do you agree customer focus is the central skill CMOs need?

CMO 100
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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Some smart ad agencies are transitioning to become managed service providers of marketing, so that can act as a one-stop shop for for their SMB (small to medium sized business) clients. Or, have you been hiring more specialists?

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Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. I believe that the first step in bridging the gap between CMOs and CIOs is for each to understand the other.