Vidyard

OCTOBER 3, 2018

Rake in the Video SEO Benefits Unlike uploading a video to YouTube (which gives YouTube all of the search value connected to your content), having a video library for your business means that you can embed videos directly into your site and reap the search engine optimization (SEO) rewards—think increased site traffic.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

MARCH 5, 2021

Do you want built-in SEO features to help your videos rank in search results? Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that? (You should, and laws are coming into place to make sure that companies are.)

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 30, 2017

See how you can cut through the flesh…I mean, the noise…with creative and educational videos (like this one), and how to use interactive content and video analytics to turn your viewers into victims…ahem, customers. Best practices for optimizing Video SEO.

Demand 63

Demand Account Based Marketing Video Marketing Generation 63

Vidyard

DECEMBER 23, 2020

Vidyard offers the ability to go beyond just view counts with video analytics that help you track video engagement, learn more about your audience, and turn views into results. But only Vidyard integrates with sales and marketing systems , offers ROI analytics , and makes it easy for sales teams to send one-to-one video. A whopping 1.8

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

AUGUST 15, 2017

When used properly, video can help improve your web SEO performance , increase email conversion rates , generate more leads for your sales team , improve the ROI of your next event and much more.

Top of Funnel 51

Top of Funnel Video Marketing B2B Thought Leadership Budget Programs 51

Vidyard

JUNE 1, 2018

Track Video Analytics : Track real-time video views, drop-off rates and more to understand which content is the highest in-demand and which videos are solving the most cases. Create On-Demand Video Content: Create on-demand videos and publish to online knowledge articles with the ability to centrally manage, track and update content.

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Work Management 72

Vidyard

OCTOBER 30, 2017

See how you can cut through the flesh…I mean, the noise…with creative and educational videos (like this one), and how to use interactive content and video analytics to turn your viewers into victims…ahem, customers. Best practices for optimizing Video SEO.

Demand 57

Demand Account Based Marketing Video Marketing Generation 57

Vidyard

SEPTEMBER 24, 2015

Videos can leverage these SEO keywords just like your website copy can. Most video hosts will let you choose focus keywords when you upload your video, so it’s worth doing your SEO due diligence on videos just like you do on written content. We recommended checking out Google’s Keyword Planner or Keywordtool.io

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

AUGUST 15, 2017

When used properly, video can help improve your web SEO performance, increase email conversion rates, generate more leads for your sales team, improve the ROI of your next event and much more. But being successful with video takes a lot more than just pressing record and firing up a YouTube channel. Tracking and Measuring Video Performance.

Top of Funnel 73

Top of Funnel Video Marketing Planning B2B Thought Leadership 73

Vidyard

JULY 21, 2014

However, until now the majority of this content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand’s ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library.

Advertising Channels 50

Advertising Channels Video Marketing Work Management Marketing Management 50

Vidyard

JULY 21, 2014

However, until now the majority of this content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand’s ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library.

Advertising Channels 50

Advertising Channels Video Marketing Work Management Marketing Management 50

Vidyard

JULY 31, 2015

What a lost opportunity, especially given how much Google loves videos for SEO and search ranking! In addition to the SEO benefits for your own website (more videos = SEO goodness), you can now give web visitors a one-stop-shop for navigating your video library without having to send them off to the YouTube black hole.

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

OCTOBER 11, 2018

Sales and marketing pros that are already using Vidyard know the power of video – so we wanted to include an entire stream dedicated to helping you amazing people get even more value from your video efforts.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

JANUARY 8, 2015

A believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. This particular stream focuses on video but you can bet that some of the other categories like web analytics, SEO, and mobile are applicable to your video learning, too!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

JULY 27, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. How a Video Knowledge Base Boosts Your Video SEO 3.2 #2: 5: Optimize Support with CRM Integration and Video Analytics 3.5.1 Video Analytics 3.6 #6: Stakeholder Mapping Through Demo Video Analytics 6.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

MAY 18, 2017

First and foremost is using video across your site to drive better SEO results. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content. Well, that’s exactly what you can do with video analytics.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

NOVEMBER 22, 2017

Data which, if you’re using a video support platform , you should have access to a treasure trove of through your analytics. Are they optimized for SEO ? You can’t know if you’ve achieved your purpose and whether they are measurably impacting your support metrics until you start looking at the data.

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Touchpoints 72

Vidyard

SEPTEMBER 27, 2018

Improving strategy effectiveness (42% and improving lead data analytics (41%) are also top-of-mind. Another 45% say email marketing works for them and 37% indicate that search engine optimization (SEO) helps them achieve their lead gen goals.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

SEPTEMBER 10, 2014

It can increase audience engagement in your brand, improve your SEO efforts, and help you generate and qualify more sales leads in a shorter amount of time. Effective video marketing can amplify the results of content marketing, social media and demand generation programs.

Work Management 51

Work Management Marketing Management Marketing Report Marketing Automation Services 51

Vidyard

JANUARY 6, 2014

This year encourage your team to be especially critical when reviewing your videos, and – as Reel SEO suggests – send out a secure version of your video to select contacts with a survey to get some external perspective. Did your test audience find your call to action compelling enough?

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

APRIL 4, 2017

Sales and marketing pros that are already using Vidyard know the power of video – so we wanted to include an entire stream dedicated to helping you amazing people get even more value from your video efforts.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Vidyard

NOVEMBER 27, 2013

Well, I make my way over the Vidyard Analytics Center to view the data on who’s actually watching videos. My Salesforce instance allows me to build a lead score using Vidyard analytics and decide which leads are most engaged and which ones need more nurturing. Calls to Action Finally I want to talk about using calls to action.

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

Vidyard

OCTOBER 7, 2013

If you can build a video library of how-to content, not only will you help your SEO (ranking for frequently asked questions), but you’ll also be top of mind with customers and you’ll free up your support staff with video as your first line of case deflection. Customers expect self-serve content they can interact with at any time.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Vidyard

FEBRUARY 4, 2020

Keep track of your viewers with the traditional route of gating or use Vidyard analytics to assign a lead score based on consumption. You can find webinars about everything from SEO optimization to increasing ecommerce customer lifetime value. Hour-long webinars are a commitment. Watch and Learn. You name it, it’s probably on HubSpot.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

MARCH 6, 2015

Include your video in SEO efforts It’s hard for people to be converted to customers from your engaging video if they don’t know it exists! You can drive people to your landing page through a variety of ways, but don’t forget to submit your video site maps to Google.

Landing Pages 51

Landing Pages Video Marketing Optimization Buzz 51

Vidyard

JANUARY 21, 2013

They got distracted on YouTube YouTube is an excellent platform to increase video SEO and overall online brand awareness; but, it is easy to get distracted when searching. They do, you just don’t know it (analytics) Your audience really does like your video, you just don’t know it because you aren’t tracking it!

Video Marketing 51

Video Marketing Work Management Marketing Management Youtube 51

Vidyard

FEBRUARY 4, 2020

Keep track of your viewers with the traditional route of gating or use Vidyard analytics to assign a lead score based on consumption. You can find webinars about everything from SEO optimization to increasing ecommerce customer lifetime value. Score Those Webinar Leads Hour-long webinars are a commitment.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

DECEMBER 2, 2014

Plus, your video analytics can help you see which videos are performing better than others. It’s a win-win … and both of those wins are for you. So … hoorah! If the majority of your viewers are re-watching the middle minute of your video, then looks like you might have a great opportunity for your next focused content piece!

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

APRIL 8, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Better SEO 2.3 Video Analytics Statistics 2.6 Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Video chapters improve video SEO and improve their discoverability.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

AUGUST 18, 2014

If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. After promoting on all relevant social channels and some targeted LinkedIn groups (where your target audience live), start reviewing video analytics to determine your performance.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

APRIL 8, 2022

Better SEO 2.3 Video Analytics Statistics 2.6 Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Video chapters improve video SEO and improve their discoverability. It’s a big boost to your video SEO for only a small investment of time and effort. #3: More Views 3.

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

Vidyard

DECEMBER 17, 2020

Video Analytics 2.6 Video SEO Statistics 2.10 Video Analytics. Video performance analytics, such as views and drop-off rates, is voted the most valuable feature of a video platform by a wide margin ( Demand Metric & Vidyard, 2020 ). Video SEO Statistics. Video Marketing Statistics 2.1 Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Facebook Analytics and New Content Format Support.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Video SEO Statistics 2.10 How a Video Knowledge Base Boosts Your Video SEO 3. Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video SEO 7.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

APRIL 22, 2019

But only Vidyard integrates with sales and marketing systems, offers ROI analytics , and makes it easy for sales teams to send one-to-one video. The Bottom Line: While YouTube has a huge potential audience, only Vidyard integrates with sales and marketing systems, and offers ROI analytics. A whopping 1.8

Youtube 112

Youtube Enterprise Management Marketing Automation Services Marketing Management 112