The Effective Marketer

DECEMBER 14, 2011

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Identify ways to improve.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

The Effective Marketer

APRIL 4, 2013

Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO. Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO. Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you haven’t done already, check out the review of the first 5 presentations.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 26, 2012

Make Your Blog’s Content SEO-Friendly. Install Analytics and Pay Attention to the Results. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Add Graphics, Photos and Illustrations (with link-back licensing).

Tactics 100

Tactics Traffic Aggregators Blogger 100

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

LeadSloth has a great blog post with a good list of resources for writing content that works Bulldog Solutions published a whitepaper with Frost & Sullivan showing how to map content to buying stages The Connected Marketer Blog has a post showing a nice presentation with tips for writing great content Ann Handley , from MarketingProfs , published (..)

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100