Marketing Craftmanship

MAY 13, 2020

Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. With the exception of sophisticated e-commerce businesses, I’ve noticed that most companies maintain a “brochureware” website that’s rarely refreshed.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

AUGUST 14, 2015

Take advantage of Search Engine Optimization (SEO) tactics. Contain graphic elements that support your firm’s brand (avoid cheesy stock photos). Feature a limited number of sections / pages, and be easy to navigate. Avoid being overly self-promotional. Present your professionals as individuals who are real and approachable.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

JANUARY 16, 2013

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. Blogs and newsletters demand original, timely content; not canned information. White papers and case studies become quickly outdated. Webinars and public forums entail lead qualification and follow-up with prospects.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100