Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Social Media. Content Marketing. ” Source: Radius.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

OCTOBER 15, 2015

SEO Can Be Set It And Forget It. “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one. Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.”

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 19, 2013

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). Being a “Digital” Marketer (i.e.,

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

SEPTEMBER 10, 2015

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Analytics – goals, annotations, customize tracking, strategy is built off of this data. PPC to Test SEO and SEO to test PPC.

Landing Pages 100

Landing Pages SEO Marketing Websites Digital Asset Management 100