• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, SEO] Closing the Loop on Social Leads
    Optimize content for SEO Optimize for both on-page and off-page search engine optimization. For onpage SEO, optimize each blog posts’. Off-page SEO means generating inbound links to your content. Make sure your marketing analytics tool includes information about new leads generated from social. Indeed, building and.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, SEO] The Ultimate Guide to Building a Content Marketing Team
    Improvements in distribution, targeting, automation and analytics — to name a few —. blog editorial, analytics) and long-form. What do you want to achieve through your content marketing program: thought leadership, SEO improvement, lead generation tools or customer. SEO Specialist. analytics role. 1 PLAYER. by J.D.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, SEO] Grande Guide to B2B Blogging
    THINK THOUGHT LEADERSHIP, NOT SEO Don’t pursue a guest blogging strategy simply to. accumulate SEO-friendly links. It also created powerful SEO. Look at Google Analytics to. Google Analytics: The most turned-to source for. Omniture for analytics. Grande Guide to. B2B Blogging What Is a Grande Guide? series.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. great example is Moz’s Web Developer’s SEO. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. great example is Moz’s Web Developer’s SEO. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. great example is Moz’s Web Developer’s SEO. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics, SEO] Website Traffic Bounced Back, but Not All the Way Back
    Content Marketing SEO/Social Media content marketing marketing for staffing agencies Staffing Website Traffic Website AnalyticsIn the second half of 2015, especially in the final months of the calendar year, we saw website traffic decrease to staffing and recruiting websites. Or, it's simply a New Year's Resolution. percent. percent.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Analytics, SEO] 10 Social media metrics every marketer needs to know
    73% plan to increase spending on marketing analytics ( The CMO Survey ). Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob Petersen’s latest webinar is all about measuring social media. Thanks to all our sponsors! Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Analytics, SEO] Are marketers getting lost in the Dark Funnel?
    The Dark Funnel martech space is already emerging through smart URL systems, influencer marketing analytics, stronger audience development tools, and content performance platforms, which can bring the entire story together. smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Analytics, SEO] 6 Ways That Nonprofits Can Improve Their Keyword Research
    The power of search engine optimization (SEO) is irrefutable. When it comes to success with SEO, long-tail is the name of the game. That’s why, after building your initial blog topic and SEO keyword lists, you’ll want to research similar angles and directions. Focus with SEO is key. The good news? Need More Support?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Analytics, SEO] What to expect when you’re expecting #MarTech next month
    Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. Check out the results of the first study.).
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, SEO] The Fundamentals of Increasing Web Traffic from Social Media
    Even with careful SEO optimization , you still need to build awareness of your presence on the web, and social media is often the perfect means to that end. Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? So, why not you? The result?
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Analytics, SEO] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Click to tweet! ). 5) Marketers in APAC who measured marketing analytics 2+ times per week were twice as more likely to achieve greater ROI. Click to tweet! ). 8) Nearly 70% of marketers in APAC say that growing their SEO/organic presence was the most important marketing tactic last year -- which means growing traffic is top-of-mind.
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics, SEO] Growth Marketers’ Top Priorities: Survey Recap
    Asked to name the most important skill they look for when hiring new team members, respondents’ answers included the tactical — “SEO optimization” — and the emotional — “curiosity.” The results, like modern digital marketing, is a mix of the creative and the analytical.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics, SEO] Time Constraints: Content Marketing’s Greatest Challenge?
    However, in the same survey where marketers bemoaned the crippling effect of time constraints, nearly a third (30%) reported that they aren’t using analytics software to track their content marketing results. That’s why as a leading SEO agency , KEO Marketing monitors analytics for every campaign we execute.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics, SEO] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. Last year, we saw significant changes in marketing technology. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Smith says: Webmail. Desktop. Gmail.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics, SEO] Everything You Need to Know About User-Generated Content
    Boost your SEO efforts. With reviews on your own site, you : Increase the amount of content on the page, which helps with SEO. If anybody doesn’t know what Curalate is, it’s a visual analytics scheduling and rights tool.”. Want more content? High-quality, on-strategy content that resonates with your audience? Who doesn’t?
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics, SEO] Why Lead Quotas (and Other Vanity Metrics) are Hindering Your Long Term Growth
    Marketing is all about the long game, especially when it comes to tactics such as content marketing, SEO, and nurture. to get our take on the balance of creativity and analytics in marketing. So, the mad dash for leads can ultimately hurt more than it helps, especially if it leads to a half-baked strategy. This is okay. Audience size.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics, SEO] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics, SEO] 20 Tremendous Digital Marketing Stats and Facts
    Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%). Image credit: MarketingProfs.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Analytics, SEO] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    At the Content Standard we monitor visitor data daily using the Skyword Platform and Google Analytics —this allows us to know exactly who our target audience is, what they like, and what’s not resonating. Only 17 percent of enterprise marketers reported having an analytics scientist role on their in-house marketing team.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Analytics, SEO] 5 Tools to Manage Your Freelance Content Team
    Aside from being free, it includes a variety of plugins that optimize your blog for SEO and promotional purposes. All your freelance writers have to do is log into your website’s WordPress account, copy and paste in their work, and fill in all the correct SEO information through the Yoast SEO plugin. Finding freelancers  .
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 27, 2016
    [Analytics, SEO] Two Call Tracking Trends to Keep an Eye On
    Here’s a big selling point for call tracking – Google Analytics and AdWords do not offer this capability. But as a marketer, there’s no need to be alarmed: Dynamic call tracking doesn’t interrupt your other SEO campaigns because search engines don’t index the rich snippet, where the tracking phone number is entered. Imagine that!
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Analytics, SEO] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    For example, if you're interviewing for an SEO position, a relevant strength to tout might be your analytical abilities. Where do you see yourself in five years? That question is, as HubSpot recruiter Emily MacIntyre puts it, "so boring.". No sweat. No tears. Minimal stumbling. Oh woe is you. Be forward thinking. There just are.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Analytics, SEO] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Though it now occupies a less prominent place in Google’s suite of apps, services, and websites, using Google+ continues to help organizations improve their SEO. Mobile-friendly sites rank higher.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Analytics, SEO] Understanding the 4 Pillars of Content Marketing
    Easy discoverability — In addition to being SEO-friendly, your content should be easily discoverable within your blog or resource center. Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. Creation. Experience. Insights.
  • KEO MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Analytics, SEO] KEO Marketing Publishes Ultimate B2B Lead Generation Guide
    Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals. Educational Content Marketing: Creating content that helps clients or customers research solutions.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Analytics, SEO] 8 Ways to Improve Your Online Content Marketing
    You can identify this content by listening to audience feedback via social media, reviewing your social analytics, and referring to the various content performance metrics (landing page conversions, email open and content offer download rates, etc.) Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Analytics, SEO] What to Include in a Content Marketing Proposal
    If you’re looking for a comprehensive list of metrics for measuring content/SEO performance, take a look at this post. Some other materials to consider looking at include site analytics data, existing marketing collateral, industry publications, and events/tradeshows. What To Do When Content Marketing Fails To Improve SEO Performance.
  • BIZNOLOGY  |  TUESDAY, JANUARY 19, 2016
    [Analytics, SEO] Top-10 Biznology articles in 2015
    So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. No more SEO worries for dynamic content? Content Marketing 5 News Adobe Dreamweaver Adobe InDesign Adobe Photoshop Adobe Systems Google Google Analytics Microsoft Excel Microsoft PowerPoint Oracle Corporation
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Analytics, SEO] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Search Engine Optimization (SEO) – Employing this technique helps ensure that the websites and content you’re responsible for are easy to find on search engines because you’re using relevant keywords and terms. Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics.
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics, SEO] 3 Big Questions With SEO Expert Chuck Aikens
    For starters, social media’s rise has posed challenges to search engines — and to the digital marketers who rely on SEO for organic lead generation. ” How will SEO change in 2016? Aikens : SEO is no longer just about keyword density and inbound anchor text. What hard and soft skills do SEO specialists need today?
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics, SEO] Social Pro | A New Way for Staffing Firms to Use Social Media
    content developer that has a strong analytics background to understand what type of articles were successful in the past and a futuristic outlook to forecast what will be successful in the months to come. Custom call-to-action banners connected to Google Analytics to track conversion rates. Why We Created Social Pro. What Do You Get?
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Analytics, SEO] Where Did My Website Traffic Go?!
    Content Marketing SEO/Social Media content marketing google analytics staffing websites Web Analytics website trafficAfter that analysis, I wanted to do some more research to see if that trend was present across all of our clients. It turns out that it was taking place across the board. . So why is it happening? percent ).
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Analytics, SEO] Making SEO a Priority During Website Launch Planning
    You might be tempted to skip this step or plan for only the SEO section of the project if that’s your role, but trust me you’ll be missing out. SEO Considerations. Thinking about SEO before you launch will benefit you in a few ways. So you see, addressing SEO needs head-on will prove to be beneficial in more ways than one.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Analytics, SEO] Add For Immediate Release to your podcast queue
    76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. So, it was an honor to be included. Go git ’em!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Analytics, SEO] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    Per article from Search Engine Land: Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions. 20 Ways B2B SEOs Can Leverage Schema.org Markup. The Demise of Google+. Image Source. Smart Goals For AdWords Advertisers.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Analytics, SEO] Google Analytics- Calculated Metrics for Lead Generation Websites
    Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Marketing Strategy AnalyticsMake note. Sample Calculations.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Analytics, SEO] Best Website Techniques for Greater Online Lead Generation
    Be sure to include at least 200 words of search engine optimized (SEO) copy on your homepage and pay special attention to ease of navigation. Use a client relationship management database (CRM) or website analytics, such as Google analytics, to track visitors history and interaction with your site. Additional Resources.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Analytics, SEO] An Overview of My Top Content Published Throughout 2015
    On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. Since January 1, 2015 I’ve published 28 articles on the Haley Marketing Group blog. Related Content: We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads! It was tough!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, SEO] Audienti merges SEO, Advertising, and Influencer Engagement services
    It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. I have had access to Audienti for a couple years now, back when it was called OMAlab.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, SEO] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    good approach for this is to take your list of wants and incorporate them in a way that aligns with your business goals, the needs of the ideal site visitors and the technical realm of SEO. Many people aren’t well informed of the mechanisms to gather analytics for their websites much less actively pay attention to them.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, SEO] Get Over Your Fear of Marketing Automation Software
    Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. There are more options so pricing has become much more competitive. The price!
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, SEO] Get Over Your Fear of Marketing Automation Software
    Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. There are more options so pricing has become much more competitive. The price!
  • HINGE MARKETING  |  FRIDAY, DECEMBER 25, 2015
    [Analytics, SEO] How to Create Irresistible Calls-to-Action
    Get an idea of what customers are looking for using analytics, and try to show a solution for your customer through your CTA. Download a free copy of our SEO Guide for Professional Services to create an SEO plan to make your firm easily found online. Even worse, you cannot find it at all! No more. No less. Psychology. Appeal.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Analytics, SEO] Tips to Rock Your Customer Service (Part 3)
    Brad Smith, Director of SEO and Social Media. Digging deeper into analytics, we were able to determine that, while total applications were down: The number of QUALITY applications were way up. Looking for ways to "turn up the volume" on your customer service? Favorite quotes: "Make a customer, not a sale.". Katherine Barchetti.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Analytics, SEO] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    The following walkthrough is intended to help you measure Facebook conversions, and is a step by step guide on enabling your page’s call to action button with a trackable URL that will display in Google Analytics. Tracking Facebook Call to Action Button in Google Analytics. First login to your Google Analytics account. SUCCESS!
  • ACTIVEDEMAND  |  MONDAY, DECEMBER 21, 2015
    [Analytics, SEO] Why Marketing Agencies Should Use Call Tracking Analytics
    Why Marketing Agencies Should Use Call Tracking Analytics If you’re reading this as a marketing professional responsible for representing one or more clients, it’s your job to make sure those clients’ brands stand out from the crowd. Why should you consider adding call-based marketing automation to your service list? 1.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Analytics, SEO] 50 Things We Learnt About Content Marketing This Year
    good example is Moz’s ‘ Web Developer’s SEO Cheat Sheet ‘. B2B Content Marketing social analyticsAt BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We all have suspicions and instincts but it is much better to have data. Altimeter ).
  • HINGE MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Analytics, SEO] 4 Ways You Can Reap the Benefits of Online Marketing
    Creating a solid Search Engine Optimization (SEO) ranking is very important so that when your audiences search for keywords related to your industry or services, your organization shows up on the first page of search results. Improving your SEO will take time and constant attention through creating relevant and great content.
  • VIDYARD  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics, SEO] 5 Signs ABM Is a Smart Addition to Your Marketing Strategy
    Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. Software vendors like Demandbase provide ABM analytics to help marketers see which accounts are interacting with digital content. But it has its weaknesses. signatures.  .
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics, SEO] 5 Reasons to Go All-In on Social Media in 2016
    In Social Media Marketing Doesn’t Have a Finish Line…But There are Definitely Checkpoints , I used Google Analytics to evaluate the impact that cancelling a social sharing strategy has on overall websites referrals. SEO/Social MediaEvaluating your marketing spend for 2016? Reasons to Go All-In on Social Media in 2016. The results?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Analytics, SEO] Your website must adapt based on data
    The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. How many hours would an MAS save you?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 11, 2015
    [Analytics, SEO] Using Data in Holiday Planning and Other Data News
    For digital marketing professionals—whether you’re an SEO, social media marketer, web dev, etc.—this Marketing data, analytics poised for growth in 2016. "Looking into 2016, I see more organizations getting serious about the analytics they have been fumbling with for years," Sterne told Marketing Land.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Analytics, SEO] How to Use Data to Create More Relevant Content
    For example, say I want to see what questions people are asking about SEO services on Quora. All I need to do is use this search query (site:quora.com + “seo services”) and look at the results. Analytics Content Marketing Blog Daily CanonicalContent marketers don't just write, they write with purpose. Brand terms go here.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Analytics, SEO] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Maintain SEO best practices when developing your content. Analytics go hand in hand with content marketing. Your analytics hold the answers. “Content is King.” ” Never has that phrase been truer than in today’s business landscape. Understand Your Target Audience. This will be time well spent. Industries?
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Analytics, SEO] Why Your Company Should Hire an Inbound Marketing Agency
    For some organizations, the time and resources needed to train internal people on how to master inbound cornerstones like SEO, email marketing, and data analysis simply do not exist. Data Analytics & Measurement. It’s still possible to employ outbound tactics to convey an effective message, but it is becoming more expensive.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [Analytics, SEO] Six B2B Marketing Tools to Put on Your Wish List
    TrackMaven’s competitive intelligence platform aggregates lots of different types of data (content marketing, traffic and SEO, etc.) Little Bird leverages social-graph analytics to identify influencers based on their ability to impact the perception of other leaders and key businesses. Here are six B2B companies we love here at 6sense.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Analytics, SEO] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    report from Follow Analytics shows that 64 percent of marketing decision-makers across enterprise brands say the top priority of their mobile app is to improve the customer experience and foster customer loyalty. It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully,
  • BIZNOLOGY  |  FRIDAY, DECEMBER 4, 2015
    [Analytics, SEO] Search: what is it good for?
    As we know, SEO involves thoughtful choices, code, and analytics resulting in an investment in time and money.  As Google has evolved, each generation of its latest search algorithm has claimed to be more humanities driven or values oriented while ever more revenue generating. How well does Search serve us? Like this post?
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Analytics, SEO] Measuring Year-End Marketing KPIs – Where’s the Data?
    Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Website Analytics. Google Analytics. Social Mention.
  • FATHOM  |  TUESDAY, DECEMBER 1, 2015
    [Analytics, SEO] Google Shakes Up the Local Search World… (kinda)
    Analytics / Big Data Blog Feed Content Marketing Digital Marketing Google News Keyword Research Local Search News SEO Google local seo Organic SEOGoogle made a pretty big change to their search results recently. Here’s the low-down…. It’s now missing. For me, that’s a big step backwards. Click here.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Analytics, SEO] How to Reduce Your Website's HTTP Requests
    You'll receive a free, p ersonalized report that grades your site on key metrics including performance, mobile readiness, SEO, and security. Analytics Design Daily CanonicalEvery time you surf the web, there's a whole world of technical stuff going on behind the scenes. What is an HTTP request? How does it affect user experience?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Analytics, SEO] 7 Lessons Every Managing Partner Needs to Learn For Better Marketing Results
    Necessary skills range from content writing and social media to SEO and marketing automation. Related Stories The 3 Most Common Objections to Online Marketing for Professional Services Understanding Google Analytics: 5 Basic Questions Answered Break Free: Five Marketing Challenges Holding Back Your CPA Firm. Growing Frustration.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Analytics, SEO] Understanding Google Analytics: 5 Basic Questions Answered
    Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. Download a free copy of our SEO Guide for Professional Services to create an SEO plan to make your firm easily found online. Additional Resources.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Analytics, SEO] Digital Marketers: We Have a Lot to Be Thankful For
    Big data, web analytics, mobile, content marketing and social media are the future of marketing, but they are also the most difficult skills for which to recruit. With another Thanksgiving holiday upon us, it seems only proper that we digital marketers take a moment to reflect on the fact that we have a lot to be thankful for. GobbleGobble.
  • FATHOM  |  TUESDAY, NOVEMBER 24, 2015
    [Analytics, SEO] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    Not only is Google onboard, but AMP also has the backing of Twitter, WordPress , Adobe Analytics and comScore , as well as over 30 publishers, including Hearst Corporation and the New York Times. Google has always prided itself on creating a great search experience for it’s users. Google’s “Slow Page” red label test.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Analytics, SEO] Be Inspired: The Best B2B Content Of 2015
    One of the best examples of this in our view is Moz’s ‘ Web Developer’s SEO Cheat Sheet ‘ Started back in 2008 it has become a core piece of reference content. We were impressed with the launch of IBM’s Watson Analytics product, technically the beta was launched in late 2014. What did we miss? Quizzes.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 20, 2015
    [Analytics, SEO] Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
    He has 15+ years of SEO, strategy, and marketing experience serving thousands of established brands in the local and national spotlight. Online however, there are clear “Winners” and “Losers” - especially when it comes to SEO. SEO is a bloodsport. Make decisions based on analytics. cmo SEO Cognitive Content Blabs
  • ACTIVEDEMAND  |  FRIDAY, NOVEMBER 20, 2015
    [Analytics, SEO] Essential Call Tracking Metrics: Why You Can’t Afford to Ignore Them Any Longer
    As a method of “performance review” for advertising, call tracking also supplies additional analytic information about the phone calls. Through call tracking software, you can determine how many phone calls were derived from SEO, how many came from PPC, etc. They may actually be winners if you’re tracking calls.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics, SEO] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. Ideas@Work Blog B2B Marketing SEO B2B Websites
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics, SEO] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. B2B Marketing SEO B2B WebsitesThe code that is placed on a website for a program to run is called a "tag.".
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics, SEO] What Exactly Do You Do?
    common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. “So—what exactly do you do?” click to enlarge). It happens.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Analytics, SEO] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. Author: Mike Tomita It’s time to join the big league and go digital!
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Analytics, SEO] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. Author: Mike Tomita It’s time to join the big league and go digital!
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics, SEO] How to Analyze Source Data in Your Content Analytics
    Being able to analyze your content analytics is a critical component of every content marketing program. As Google says in its analytics help center : “A session is processed as direct traffic when no information about the referral source is available, or when the referring source or search term has been configured to be ignored.”
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Analytics, SEO] 3 SEO Must Do’s for Staffing Firms in 2016
    But over the last year, SEO has really changed, and will continue to change over the next year. Let's take a closer look at SEO as we head into the new year. SEO: 3 Things You Must Do to Rank Well in 2016. Look at analytics. Take a close look at site analytics and determine where visitors are falling off. Well duh!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Analytics, SEO] Content Shock is here. Now what?
    The new role for distribution, promotion and SEO. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. Simply, the economics of content are changing. The evidence is in.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Analytics, SEO] 7 Deadly Sins the Best Professional Services Websites Never Make
    Web analytics are commonplace today. Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. Google Analytics, for instance, presents much of its data in a clean, graphical format. Ignoring SEO. No Measurement.
  • HUBSPOT  |  MONDAY, NOVEMBER 9, 2015
    [Analytics, SEO] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
    Your inbound marketing budgets for blogs articles, website work, social media, video, and SEO may not be expanded overnight. They don't have access to marketing analytics. They do have access to marketing analytics, but don't know how to interpret the numbers. Get started by becoming a master of your analytics dashboards.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Analytics, SEO] What are the most reliable content channels to connect with customers?
    If analytics on reach are poor for text and video, the situation is even worse for podcasts. SEO value? I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. Is anybody reading it? They sign up.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Analytics, SEO] Paid Advertising 101: Understanding Search and Display Advertising
    In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. billion in online ad revenues in the US, up 22.5% year over year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Analytics, SEO] How to Generate New Keyword Ideas
    Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. To me, this is silly. FAQFox.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Analytics, SEO] How to Make Your B2B Content More Lovable: 9 Tips to Try
    If you’re into SEO, you expect to be able to use that acronym -- SEO -- and everyone knows what you’re talking about. Our newest whitepaper, A Marketer’s Guide to Finding the Right Analytics Solution , provides an overview of the major analytics platforms and offer insights into ways you can optimize your solution.".
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Analytics, SEO] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. Share with us in the comments.
  • FATHOM  |  THURSDAY, OCTOBER 29, 2015
    [Analytics, SEO] Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “2015 On-Page SEO Study”. This study analyzed more than 200 million pages to uncover the biggest trends in on-page SEO issues.
  • HALEY MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, SEO] Mobile Traffic Has the Best Conversion Rates on Your Staffing Website
    Analytics Help Make Informed Marketing Decisions. From this analytics project, we gathered valuable data that shows the importance of a blogging program and social media sharing. This analytics report helps with those decisions and should make you comfortable about making a commitment.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, SEO] 5 Reasons to Choose Video Content to Tell Your Brand Story
    Not only will this save time and money by eliminating the ideation process, but it can serve as an opportunity to reimagine a successful story, inviting fans back to re-engage as well as enhance SEO by link building. ” Spend some time with your brand’s analytics and determine if your users are on-the-go. Novelty counts.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Analytics, SEO] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise. When it comes to attribution, web analytics (e.g. Marketing Automation. shaped?
  • HALEY MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Analytics, SEO] Following Over 2,000 Staffing Professionals on Twitter Taught me THIS
    Within Twitter Analytics , there in an Audience Insights panel that lists the interests of your followers. SEO/Social Media Staffing Industry Twitter Evaluation Staffing Industry Twitter Usage Report Twitter and the Staffing Industry Twitter Evaluation of Staffing Industry Twitter Usage Report for Staffing IndustryAbsolutely!
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [Analytics, SEO] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Diane Domeyer , Executive Director of The Creative Group, a staffing service, recently expanded on this idea: “More companies are looking to fill content strategist, search engine optimization/search engine marketing (SEO/SEM) specialist, and Web content writer roles. There Is an Increased Demand for T-shaped Marketers.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 27, 2015
    [Analytics, SEO] What is Website Visitor Tracking?
    Visitor tracking is very different from analytic solutions, such as Google Analytics, Clicky, or Woopra. Analytic solutions focus on identifying how your website is performing via statistics such as page views, devices used to access your website, and overall traffic volume. What is  website visitor tracking ?
  • BUZZSUMO  |  MONDAY, OCTOBER 26, 2015
    [Analytics, SEO] Beginning a data-based B2B content strategy on Pinterest.
    Organik SEO uses it’s board to emphasize a company value: Green living. Organik SEO has 4.1 Pinterest’s audience analytics, which is free to business account holders, is another goldmine. For example, my analytics show that people interested in the BuzzSumo account are also interested in travel. It works.
  • VISUALLY  |  MONDAY, OCTOBER 26, 2015
    [Analytics, SEO] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. Of course not.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Analytics, SEO] Landing Page Boot Camp: 19 Best Practices to Follow
    Install analytics tracking software and then couple these stats with the statistics from your marketing campaign source (such as AdWords or your email program). Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. What do you want people to do?
  • ACT-ON  |  THURSDAY, OCTOBER 22, 2015
    [Analytics, SEO] Why Your B2B Marketing Needs More Video [And How to Add It]
    What would your execution of this strategy look like? 4) Get serious about optimizing your videos for YouTube’s version of SEO. Also check out our own post, “ SEO for Alternative Content Types, Part 2: Optimizing Video for SEO ”, where Thorin McGee, Editor of Target Marketing Magazine, interviews SEO icon Kevin Lee.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 21, 2015
    [Analytics, SEO] Here's Why Only 1 in 3 CMOs Comes from Marketing
    It does make some sense though as domain expertise, strategic / analytic, cross functional, and sales backgrounds represent very important areas of the business. How has SEO changed? It wasn’t that long ago when the most recommended SEO strategy was to implement Google authorship. – K. Ullrich. Scary, right?
  • HALEY MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Analytics, SEO] Reach the Right Traffic to Get the Most Conversions on Your Staffing Website
    First, let’s understand the four different types of traffic tracked by Google Analytics: Organic traffic – shows traffic coming from search engines (i.e. Content Marketing Marketing Tips SEO/Social Media Content Marketing Strategies Organic Traffic Conversions Social Traffic Conversions Staffing Company MarketingWhy is it important?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Analytics, SEO] 12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know
    In many instances, duplicate values -- like duplicate content when dealing with SEO -- can be troublesome if gone uncorrected. Marketing Data Analytics Daily Weekly CanonicalEver find yourself elbows deep in an Excel worksheet with seemingly no end in sight? Truth be told, there probably is. you just don't know it yet. Who isn't?).
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Analytics, SEO] 20 Experts Provide Their Content Marketing Predictions For 2016
    The attendees are almost all from the marketing teams (used to be a lot from SEO and other teams), about half are from agencies (tells me they are finally getting it), and the questions the attendees ask are based on experiences (they are at least trying it). The leading marketing trend of 2016 will be the maturing of  the age of ad blocking.
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