• BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics, SEO] 7 more ways you can recycle old content
    Many companies started blogging without considering the SEO ramifications. Companies will often gather their top 10 posts of the year (based on analytics, social shares or other metrics) and include them in one blog post. 'Want to do more with the content you already have? Recycle Recycle it! These Recycle it! Give it a try and see.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics, SEO] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Pro tip: Thoroughly researching your buyer personas should include everything from speaking to your sales team to speaking with your current customers (long-term and new) to researching current marketing trends to diving into your analytics. 'Creating buyer personas is an essential part of building a successful inbound marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics, SEO] Don’t block me bro: Internet ad blocking takes hold
    The resurgence of SEO — Ad agencies report that SEO is hot again. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics, SEO] 48 Phenomenal SEO Guides, Tips & Tactics
    ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? by Forbes.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics, SEO] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    They should command a broad combination of proficiencies as well as an in-depth knowledge of digital analytics and optimization tactics like A/B testing. Search engine optimization (SEO) and pay-per-click (PPC) advertising. 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Analytics, SEO] Closing the Loop on Social Leads
    Optimize content for SEO Optimize for both on-page and off-page search engine optimization. For onpage SEO, optimize each blog posts’. Off-page SEO means generating inbound links to your content. Make sure your marketing analytics tool includes information about new leads generated from social. Indeed, building and.
  • WRITTENT  |  FRIDAY, FEBRUARY 20, 2015
    [Analytics, SEO] How to Create Winning Content & Measure Results
    The focus here will be on how to create the  best content possible  and then measure results using  free or low-cost  analytical tools. Many of us are already familiar with Google’s Analytics , which are free for the small business user, but here are some other no-cost methods available to measure these important results: Clicky.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics, SEO] Four lessons in marketing data analysis for beginners
    'Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). You don’t understand,” the SEO professional said. told the SEO I wouldn’t pay them until they started providing statistically valid analysis.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics, SEO] eMagine’s Employee Spotlight: Allie Viau
    This month we are excited to feature our SEO Specialist, Allie Viau who has been with eMagine for over six months! Being an SEO strategist means having a long term, unhealthy love-hate relationship with the almighty Google. Teaching my clients about SEO and brainstorming the best strategy for them. An artist or actress.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics, SEO] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Let’s face it: Google is still king -- and no matter what business you''re in, SEO is going to be a big part of your marketing game plan. What does this Panda have to do with my SEO rankings, anyway?) 5) The Analytics & Operations Animal. Where to Find the Analytics & Operations Animal. 1) The Player-Coach.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Analytics, SEO] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    PLAY #5: Search Engine Optimization (SEO). Okay, SEO is still critical, but what about banner ads? PLAY #9: Marketing Analytics and ROI Calculation. 'It’s lonely at the top. That’s especially true when it comes to marketing technology. Add to that the fact that making any kind of technology decision is difficult. Making a Play.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, SEO] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    What else can you do with the dynamic combination of online behavior tracking and voice-based analytics? Related Stories Building An Organic Audience Profile to Inform Your SEO Strategy Top Metrics for Weekly SEO Reporting How to Create Stellar Video Content for Marketing in 2015. Why Mobile, Why Now?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, SEO] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    SEO and SEM Statistics. 72% of PR agencies are now offering SEO services. By 2018, one of every $10 spent on digital marketing services will be spent on SEO. CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Analytics, SEO] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    Help them identify their passions in your industry, their innovative ideas and their unique analytical voice. Content Marketing Digital Marketing SEO 'Newsflash: Google has changed. Yah, I know. you’ve heard that already. From a lot of people. Stuff that delivers value to your targeted audience. Not by a long shot.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics, SEO] Building An Organic Audience Profile to Inform Your SEO Strategy
    'Understanding the audience you reach through organic search is key to your SEO strategy. Even if you think you know exactly who you’re reaching through SEO, building an organic audience profile can help you optimize your content and website to reach even more users. blog SEO is valuable.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics, SEO] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Search engine optimization (SEO). Analytics. SEO Insight for More Organic Traffic. Marketing automation platforms can provide embedded SEO audit tools that make it easier – and faster – to optimize the content you produce for your clients. 'When it comes to engaging customers, content continues to be king. Social media.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics, SEO] Hilarious YouTube Videos Guaranteed to Get You Through The Day
    Google Analytics in Real Life. Taylor Swift “Blank Space” Cover – SEO Version. 'Thursday’s can be rough days at the office. The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. Click, Baby, Click. This Is How You Webinar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics, SEO] Four online marketing metrics to obsess about
    In fact, about 98 percent of the tidal wave of readers over that weekend had never been to the blog before (something that is easily determined through an analytics program). 'Like every new blogger, my dream of success meant getting a business superstar to share my content online. Look at me—I went viral! had a full weekend of blog tourists!
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics, SEO] Fall In Love With Google’s Social Search Functionality
    As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Digital Analytics expert Simo Ahava gives us a little insight into specific code that can be implemented along with this specific code.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics, SEO] Two questions to help you find the value of marketing
    Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Related Stories I don’t know my online audience and neither do you Why CEOs Shouldn’t Trust Marketing The state of the nation on SEO, content strategy and earned media. We were thrilled. Life was good!
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics, SEO] The ROI of Influencer Marketing
    SEO consultant and digital marketing influencer Eric Enge calls it the Influencer Trust Factor. This is different from standard web analytics. 'What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? And yes, its value and impact can be measured. Salesforce).
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics, SEO] Top Metrics for Weekly SEO Reporting
    But with so much riding on the success of your SEO strategy, and with numbers fluctuating almost daily, it’s important to produce a comprehensive report each week. Every Monday I produce a search marketing summary – SEO is just one of the categories I report on. and helps you house SEO reporting in one location. blog SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, SEO] I don’t know my online audience and neither do you
    In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? Read on. Read on.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Analytics, SEO] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms.
  • SYNECORE  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] How to Convince Your Boss to Switch to Responsive Web Design
    Having a single URL will also give you a leg up when it comes to SEO. If redirects aren’t structured properly, search engines might not know that two URLs actually serve the same website for different devices, which can have a negative impact on your search relevance and compromise your analytics reporting. Social Media.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] Inbound Marketing – What is it?
    With SEO done properly, doubled with great content there is a high chance you’ll be up on the first page. Have a look into your analytics and see what your best performing posts are and at what time of they are. 'What exactly IS Inbound Marketing? These represent what a company should be doing to bring in more customers. Attract.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] 7 Corporate blogging blunders to avoid
    Here are the seven of the most common corporate blogging blunders I see: Stuffing the blog full of “SEO articles” At least once a week, I receive an email asking me to create X “SEO articles” with a particular keyphrase density. Let’s get something straight: there is no such thing as an “SEO article.” Ignoring the data.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. The post Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns appeared first on Ifbyphone. One too many, I’m sure. Call Routing Call Tracking
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics, SEO] Top 10 B2B Inbound Marketing Predictions for 2015
    SEO: Alive and Well. Website analytics and other data you have available about your customers and visitors can also help you in creating a profile of your ideal prospects and customers. Businesses will realize just how much earned links are worth, for both SEO and building brand recognition and trust. Traditional PPC Evolves.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics, SEO] The Top 5 Questions Sales People Get About Call Tracking
    As for how it’s implemented, there are two steps to implementation:   Define in Ifbyphone which marketing sources you are looking to track and what existing phone number we will be replacing Implement a single piece of JavaScript code via a tag management solution or on the backend of your website Will Call Tracking Hurt My SEO Ranking?
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Analytics, SEO] 2015 Resolution Series: Prioritize Team-Building & Bonding
    – Allie Viau, Digital Marketing Strategist & SEO Specialist . Our first resolution as a team is for each of us to earn Google Analytics IQ and Adwords certifications. 'As you may have heard, eMagine’s Digital Marketing department has big plans for 2015, and we’re kicking off the year by sharing some of our team’s resolutions.
  • FATHOM  |  MONDAY, JANUARY 26, 2015
    [Analytics, SEO] 3 Steps to Digital Marketing Success in 2015
    Analytics set up correctly. Are goals created in Google Analytics to track conversions? Paid advertising, email and even SEO all take time to gather information and make the necessary adjustments to succeed. Follow these 3 digital marketing steps to ensure you start off 2015 right: Set a good foundation. What differentiates you?
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Analytics, SEO] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Social Media. page views or more)?” ” 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Analytics, SEO] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. 'Marketing used to be easier, wasn't it? That was about it. No more.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Analytics, SEO] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. 'Marketing used to be easier, wasn't it? That was about it. No more.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics, SEO] 2015 Resolution Series: Professional Development
    Three days of sessions in SEO, social media, community building, content marketing, brand development, CRO, analytics, and more. 'As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. – AnnaMarie Tush, Digital Marketing Associate . Blogs.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 16, 2015
    [Analytics, SEO] Reasons to use Google My Business
    By Pamela Jeffrey, CE head of volume and visibility Read more › Digital Digest | Digital marketing blog | Connecting Element Google Analytics Google Local Google local business Google Maps Google marketing Birmingham Google my business Google Places local business marketing agency SEO agency Birmingham
  • BLOG MY CALLS  |  THURSDAY, JANUARY 15, 2015
    [Analytics, SEO] Getting Graphic with Call Tracking
    The following collection outlines both basic and high level data about Call Tracking, Conversation Analytics and related topics. Conversations Analytics gives marketers and businesses the ability to extract data from the phone conversations themselves, which drives the game to a whole new level. The Truth About Call Tracking and SEO.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Analytics, SEO] You’re doing a terrible job with search and social
    In addition, he’s doing it now and in a big way because he knows that nobody else in the legal world will engage in this sort of escapade as well as he will, so when Google starts enforcing their changes, going from YIELD to STOP when it comes to gray-hat and black-hat SEO practices, my Friend, Esq., You’ve a Chequered Past.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Analytics, SEO] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: What is SEO? 10 Free SEO Videos for Beginners. Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Analytics, SEO] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    On the other hand, we had very little SEO clout, our site wasn’t that big, and giving content marketing a try just made sense. While I will not opine about SEO and search engine ranking, I will say this: Even when you guest blog for high quality sites, the results you get from it (as measured by MQLs) varies widely. Or is it?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Analytics, SEO] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Close rate.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Analytics, SEO] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. This particular stream focuses on video but you can bet that some of the other categories like web analytics, SEO, and mobile are applicable to your video learning, too!
  • FATHOM  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics, SEO] 7 Reasons Your Healthcare Website Content is Just Plain Awful
    quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea. Practicing search engine optimization (SEO) is great – if it’s done in moderation. 'It’s easy to tell if your healthcare website content is failing. There has to be a reason, right? Tell a story. Probably not.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics, SEO] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. Entrepreneur and investor John Rampton says this, along with “SEO as a title is dying and will be dead in 2015. 'By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics, SEO] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Use SEO tactics to increase the reach of your content. To get more SEO benefits and more visibility on Pinterest, make sure the images you use for pins have keyword-rich file names. Use Pinterest’s business analytics to see which pins are most popular. Do you want traffic to your site? Then it’s time to invest in Pinterest.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Analytics, SEO] How to Build an Unbeatable Content Marketing Plan
    few vital parts of content management include content creation, content publication, and content analytics. With this tool, you can figure out how to make your website more SEO-friendly and discover new content ideas. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Analytics, SEO] 10 Marketing Terms You Need To Know – Pt. 1
    It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. This helps generate greater SEO as it allows search engines like Google to find you and place you in the ‘images’ section of their site.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, SEO] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Data and analytics will be key for marketers in 2015. With marketing automation, email marketing, SEO, lead prioritizing, content management and analytics can now be managed – and measured – all in one place. 'We all know that there has been a massive shift in the way we do marketing. billion messages (!) sent each day.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, SEO] 87 New (Really) Marketing Automation Stats
    Data & Analytics. SEARCH ENGINE OPTIMIZATION (SEO). Best-in-class companies are more than twice as likely as other companies to have a process to review website content for SEO (68% vs 28%). Searchmetrics, SEO Ranking Factors and Rank Correlations 2014 , Sep 2014). SEOMoz, Beginner’s Guide to SEO , Oct 2014).
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Analytics, SEO] You have a new match! Online dating tips for the B2B inbound marketer
    Don’t ignore your SEO either, 60% of all organic clicks go to the organic top 3 search results , so get your keywords in order to make sure that you’re sitting pretty. But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Analytics, SEO] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  Blogs within your website domain is a big SEO ranking factor.  Combine SEO with Conversions. 
  • HINGE MARKETING  |  THURSDAY, JANUARY 1, 2015
    [Analytics, SEO] 3 Ways to Improve Your Landing Pages to Increase Conversions
    Your web analytics show you’re driving traffic to the landing page, but visitors aren’t submitting a form in order to download the content. Watch this 2 minute video to discover 3 simple landing page improvements that could significantly increase the number of visitors that convert into prospective clients. Ready to learn more?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Analytics, SEO] Top 9 Professional Services Marketing Lessons Learned in 2014
    In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0 Not so fast.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Analytics, SEO] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Be sure to also include the tools that you may use throughout the year (bid management, SEO monitoring, call tracking, etc.) Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. Question one: “Did we see a positive ROI from search marketing in 2014?” as part of the budget.
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Analytics, SEO] Top 10 Professional Services Marketing Today Posts of 2014
    From LinkedIn and SEO to blogging and webinars, online marketing is no longer optional. Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 What are the most important metrics that indicate your website’s performance? For a more holistic view, firms can use Google Analytics to track a number of metrics. Enjoy!
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics, SEO] 10 Things Epic Copywriters Do
    Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. 'Image source. Investigative Research. Strategy.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Analytics, SEO] 23 Outstanding Social Media Marketing Guides
    ” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.” ” How to Use Tumblr for SEO and Social Media Marketing by Moz. What trends and changes in social media do marketers need to stay on top of? do that for me?”
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Analytics, SEO] Hiring a Marketer: What Skill Set Should You Look For?
    Search engine optimization (SEO). Data/metrics :  Understanding essential marketing analytics and the meaning of basic terms provides a foundation for adapting marketing strategy in real time, and helps prove how marketing contributes to the bottom line. Let’s talk about what to look for. Training and Background. Product.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Analytics, SEO] Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls
    'Attribution is the heart and soul of marketing analytics. Call Tracking Paid Search SEO Being able to determine which leads, opportunities, and revenue come from your marketing efforts is crucial. For many marketers, web forms are the primary way to capture online leads. What happens to them? Findings. Conversion Type. Leads Per Year.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics, SEO] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics, SEO] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    5) Find SEO keyword opportunities. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. 24) Conduct an SEO audit on your website. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, SEO] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. So what do these A/E/C firms need to know about marketing in 2015?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, SEO] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising This is done with the help of tracking pixels, tags and cookies. What is a pixel? What is a cookie?
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Analytics, SEO] Top 5 Tools for Enterprise Marketing Teams
    Raven Tools or Moz for SEO As a search marketer my favorite tools are usually SEO or PPC related. could write an entire blog post about SEO and PPC tools I love. For the past year I’ve used Moz to monitor backlinks, competitive SEO metrics, domain and page authority, and more. General
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, SEO] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, SEO] How to Find the Best Keywords for Optimizing Your Website Content
    If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Analytics, SEO] The Ultimate 2015 SEO Redesign Checklist
    We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Set-up goals within GA: Every digital marketer focused on driving true business impact knows the importance of setting up goals in Google Analytics.
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Analytics, SEO] How to Use Video to Drive, Engage, and Qualify Leads
    Plus, your video analytics can help you see which videos are performing better than others. 'Video is much more than just a content medium for delivering your message. As marketing technology begins to catch up with marketing creativity, video is quickly rising to the top of many marketers’ toolkits. Is there anything video can’t do?
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics, SEO] What Do Bounce Rate And Exit Rate Really Tell You About Your Website?
    'Even though bounce rate and exit rate are two of the main metrics featured in Google Analytics, many users still are not sure what they actually mean or how to interpret the data. B2B Web Strategy SEO have to admit; I was one of these people until I recently started digging into these metrics. Well, those days are over.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics, SEO] Interesting Infographics: The ABC’s of Landing Pages That Work
    A – Analytics. S – SEO (I would add Social Media to “S”). 'Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page).
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Analytics, SEO] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. 'As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Analytics, SEO] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    'As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive. B2B Web Strategy SEO Shocked, I dug more into these metrics, and I realized that there are many common misconceptions surrounding them.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, SEO] 4 Attributes of Your Next Content Marketing Superstar
    improving SEO and customer service. ?building Starting with workflow through to publishing, promotion and finally, analytics. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Within the process, you should have: ?defined
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, SEO] 7 Questions to Ask Before Creating a Video Campaign
    great place to start is with your website—from your home page, to your blog, and to your landings pages—this will help with SEO and encourage prospective customers to convert. Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, SEO] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. To track conversions, you can set up goals in Google Analytics for each piece of downloadable content on your website. It starts with content.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, SEO] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Be smart about SEO. attended HubSpot’s Inbound ''14 earlier this year, and I made it my mission to see Rand Fishkin of Moz talk about SEO practices to love & practices to leave ( see his presentation here ).
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, SEO] Search Engine Marketing is Legion
    'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Similar to the law of conservation of mass, enterprises have the law of conservation of budget.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Analytics, SEO] Why Should Marketers Change To Google Tag Manager?
    Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. Classic To Universal Analytics Migration. Conversion Metrics SEO
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Analytics, SEO] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. This is also a key SEO strategy, but hey … we’re going to focus on promotion this time out.). 'Congratulations! Fantastic. Yikes!
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Analytics, SEO] Marketing Students: Education vs. Application
    In addition, today’s marketing is digital – students need to be exposed to elements of SEO, social media marketing, inbound marketing methodology, email marketing, marketing analytics, and other digital marketing strategies, tactics, and tools; and not just the theories, they need a better understanding of real-world “How-To’s.”
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Analytics, SEO] How to Make Your Infographic Clickable in 10 Minutes or Less
    You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. couldn''t find a way to disable this, so just know that this doesn''t set you up for great SEO benefits from your infographic -- if anyone embeds the infographic, it won''t redirect people back to your post.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics, SEO] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    At KoMarketing, we develop buyer personas  to better understand our target audience, unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration.  'I’m not a huge fan of Hemingway. I Like, I get it guy! I what’s not written on the page).
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Analytics, SEO] 5 Myths About Copywriters You Believe
    Aside from writing, a talented  copywriter’s skill set  can include: SEO optimization. Analytics review and data-driven decision making. Review of website analytics for content planning. 'Copywriters are seriously misunderstood. I’m here to inform you that not everything you saw on Mad Men rings true. Image source.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics, SEO] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” Here are a few articles to get you started: What ROI Can I Expect From SEO? How to Calculate the ROI of Your SEO Campaign. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics, SEO] YouTube Analytics Decoded
    'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Monitor. Beware of the Following. YouTube
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Analytics, SEO] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Adding an SEO firm to your website redesign team is a great way of sharing the project workload, but that’s not the biggest benefit. Engaging with SEO experts during your project maximizes the impact of your redesign by ensuring your content will perform strongly in search, and drive more traffic to your new website.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Analytics, SEO] Top 6 Marketing Measurement Technologies
    The following six technologies are those rated highest in our annual State of Marketing Measurement Survey : Web Analytics: Web analytic technologies, like Google’s Universal Analytics , are currently being used by 73% of marketers. Track visitors’ activity on your websites, as well as the referring source, and when they left.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Analytics, SEO] 31 Wicked Cool Benefits of Marketing Automation
    Marketing Automation makes KPIs, data analytics, and online reporting even more exciting than they already are. in SEO. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Analytics, SEO] Standing out in a world of information density
    In this environment, the content I create and the SEO I invest in have NO impact on whether my content gets through to the user. Their content is not focused on SEO or tricky headlines that drive traffic. Their Is it going to become easier to manage as analytics improve? Target an under-served audience?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Analytics, SEO] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    At a minimum, you should be reviewing your website analytics (e.g., Google Analytics, WebTrends, etc.). For even more visitor intelligence – including who each visitor is and their unique history on your website – you can integrate your site analytics into Website Visitor Tracking technology. Know Who They Are. Thirty-seven.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Analytics, SEO] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    This 3-step process will guide you through organizing and creating content that can both improve your SEO results and increase prospective student leads for your college or university. Analytics data shows performance issues such as high bounce rates, low time on page, high exit rate or low traffic. But first, what is content mapping?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Analytics, SEO] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. could have one just for Gerris brand monitoring, one for SEO, one for business processes, and one for things like inboxes, and one for just RSS feeds. Google Analytics.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Analytics, SEO] How to Define Market Needs to Align Content Effectively
    Use Search Trends to Find Your Market’s Questions: Aiming to improve the find-ability of your content through SEO is one thing, but you can also use SEO best practices to uncover the key topics your target audience is searching for. This allows you to align your content for SEO, and also align SEO for the interests of your market.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Analytics, SEO] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Analytics, SEO] 8 Easy SEO Tools Everyone Should Use
    To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Google Analytics : The gold standard for analytics tools. Moz SEO Toolbar: This tool gives you the lowdown on the basics of any webpage on the Internet. Free Tools. Paid Tools. There you have it!
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Analytics, SEO] 43 Tweetable Answers to Top Questions About Twitter
    You can find this in the blue bar graph at the right of your free Twitter Analytics.  Optimize your tweets with the seven Twitter-specific SEO tips here.  'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". Using Hashtags on Twitter. Twitter Questions.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Analytics, SEO] The Do’s and Don’ts of YouTube Marketing
    The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Keep your videos in line with your keywords:  On top of helping your audience know they’ve found a channel that they can relate to, it’s an important aspect of your video SEO.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Analytics, SEO] Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
    Customer experience research does show that customer analytics do provide compelling competitive advantages, but more importantly, where customer needs and content objectives cross, the Mission Statement Mist can’t rear its ugly head. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, SEO] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) You''ll need an SEO tool to make this process easy. 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask?
<< 1 2 3 ... 13 14 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...