• B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Analytics, SEO] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    SEO Assessment. Screaming Frog SEO Spider. If you are looking to do a content audit of a larger website, you can download this is small desktop application to “spider” your websites’ links, images and more from an SEO perspective. And no matter what size budget you may have. You can also check your competition.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Analytics, SEO] Closing the Loop on Social Leads
    Optimize content for SEO Optimize for both on-page and off-page search engine optimization. For onpage SEO, optimize each blog posts’. Off-page SEO means generating inbound links to your content. Make sure your marketing analytics tool includes information about new leads generated from social. Indeed, building and.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Analytics, SEO] Why Blogging Is More Important Than Ever
    There’s one bigger perk to video: blog posts that incorporate video attract three times more inbound links than plain text, one of the key components to increasing SEO. Improving SEO is probably the most common reason companies start a blog.  But SEO is just the tip of the iceberg. Here’s a hint. Blogs. percent.
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Analytics, SEO] Wistia or Youtube?
    What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. The downside to Wistia is that, to gain access to the analytics features, you have to pay for a monthly subscription. With any inbound marketing tool, there are choices.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Analytics, SEO] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools. Fast SEO Competitive Analysis by Search Engine Watch. Other SEO Tools. Webbee SEO Spider Version 2.0
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Analytics, SEO] How Content Personalization Fits into Inbound Methodology
    In addition, incorporating links and keywords for SEO purposes is also encouraged to maximize shareability and visibility in search engine. Measuring Analytics. Measuring analytics allows you to see what’s working and what isn’t, so you can adjust your strategy for the future to avoid making the same mistakes twice. Review.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Analytics, SEO] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Analytics, SEO] How to Dramatically Improve Organic Search Traffic
    You can understand more about where your users are going and clicking on your website, by checking Google Analytics. Search Engine Optimization (SEO) Felix Tarcomnicu link building Monitor Backlinks search engine optimization Guest post by Felix Tarcomnicu. Think about what makes it unique, valuable and engaging. Bounce rate.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Analytics, SEO] Google’s Mobile Search Update: Are You Ready for April 21?
    All SEO professionals recommend that you should prepare well for this change. Next, understand exactly how much mobile traffic you’re receiving by reviewing Google Analytics or another web analytics platform. Mobile Marketing SEO Google mobile friendly sites mobile optimization search Bold emphasis ours.). MonkeyTalk.
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Analytics, SEO] Two more Google Webmaster Tools tips and tricks
    If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Last week I shared a couple Google Webmaster Tools tips and tricks  with you. saved the best for last. Events.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Analytics, SEO] 22 Exceptional Business Blogging Guides, Tips & Tactics
    Felix Tarcomnicu argues that guest blogging isn’t dead, despite earlier statements from Matt Cutts, because Google accepts guest posts (with do-follow backlinks) on their blog, and “If Google is accepting guest posts on their Analytics blog…that’s the proof that guest blogging is not dead, and you should not stick a fork in it.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 30, 2015
    [Analytics, SEO] Beware of the Vultures: Is Your Site Mobile-Friendly?
    To get a better idea of how your website will be affected, run a website analytics report; A very small portion of your website traffic may be affected. Analytics Marketing SEO Strategy Uncategorized analytics Google Wordpress Being a marketer can sometimes be frustrating. To a certain level. What does that mean exactly?
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 30, 2015
    [Analytics, SEO] emagine’s Employee Spotlight: AnnaMarie Tush
    My job is to optimize all things digital; I make sure our clients’ content is setup to have the most impact on their SEO. Nothing fancy, but I was able to dive into clients Google Analytics and pull reports to see a year to year comparison of things like organic traffic. As a kid, what did you want to be when you grew up?
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Analytics, SEO] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Being analytical (aka “data-driven”) is no longer a plus for the typical CMO; it’s an absolute requirement. that means checking website analytics, AdWord account conversions, and then business numbers. What is life in modern marketing like? How does it actually feel to be a marketer right now? er, borrowed ?
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Analytics, SEO] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    One of our studies, for example, looked at over 500 firms and how they used technology and automation and different marketing tools, like analytics, SEO, these kinds of tools. For example, companies that grew the fastest used the most SEO and implemented it the best and saw the best value of it. TA: What are some of the "Aha!"
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Analytics, SEO] 5 Ways to Increase Your Bounce Rate
    Source: Search Engine Watch ) Additionally, Google will be making “mobile-friendly” a ranking signal for your SEO , so now more than ever, mobile sites are a vital part of your online presence. B2B Web Strategy Conversion Metrics Google Analytics Traffic Generation This doesn’t give you much time to make a first impression. WRONG.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Analytics, SEO] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” Responsive design also allows your site’s SEO to transfer between devices, as all URLs and content remains on your website. What is Mobilegeddon?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Analytics, SEO] Four reasons why traditional book publishing is dying (and what’s next)
    Why it’s time to re-evaluate the sacred cow of SEO. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.
  • BIZNOLOGY  |  TUESDAY, MARCH 24, 2015
    [Analytics, SEO] A couple Google Webmaster Tools tips and tricks
    Too few webmasters move beyond Google Analytics , which is a pity. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator Google Webmaster Tools is all you really need to become a Google-whisperer. Be realistic.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics, SEO] We’re Hiring at KEO Marketing!
    The perfect match for this position has a passion for analytics and reporting as well as email marketing campaigns. We’re seeking a confident and talented person who loves to dive into data and analytics to find the little nuggets and insights that show value for marketing campaigns or help mold the ongoing strategy of campaigns.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Analytics, SEO] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    If you''re curious to learn more about link building, user experience, or content promotion, Brian Dean''s SEO training blog Backlinko should be a regular stop of yours. I''ve always been in awe of growth hacking. In fact, like many other entrepreneurs, I begin every day by reading through interesting articles written by growth hackers.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics, SEO] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    In fact, Google will begin ranking websites that are responsive , or “mobile-friendly,” higher in search results soon, making responsiveness a necessity for firms. 4) Search Engine Optimization (SEO) As we alluded to in the previous item, your target audience has to be able to find your site for it to be effective.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Analytics, SEO] 10 data experts explain why little data is the new big data
    It’s stored in computer clouds, and searched for patterns, predictive analytics and insights. For a Web property, that means getting a handle on issues such as the bounce rate, SEO session starts, social session starts, funnels of how users flow through a property, and page views per session. But is bigger better? The exception.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Analytics, SEO] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Consider these questions: Is your site integrated with Google Analytics? But a high performance website is also designed to serve as the hub of a lead generating content engine, utilizing features such as search engine optimization (SEO), offers, educational content, and more. So, what kind of website do you need? Let’s compare.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Analytics, SEO] 5 Ways to Use Paid Search & SEO Together
    Paid search and SEO work in different ways to get visitors to your website. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Analytics, SEO] The Battle for Marketing Talent in Professional Services
    Analytics and Testing In the era of scientific marketing, analytics and testing are absolutely fundamental components of any strategy, allowing your firm to measure the results of your efforts and iterate to improve. The world of marketing is changing, and it’s happening faster than ever before. Figure 1. Figure 2. Suite Topics
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Analytics, SEO] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    In part one of this series, we’ll focus on the analytics of attraction, because that’s where the relationship begins. If your SEO and content efforts are consistent and more successful than your competitor’s, your company’s position will probably rise over time. And you can continually refine your approach to improve results over time.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 13, 2015
    [Analytics, SEO] 5 Skills Your Marketing Consultant Must Have
    In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). An understanding of business strategy. An understanding of your company and industry.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Analytics, SEO] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Check ''em out to learn about the future of SEO, how to generate leads fast , and how to prove the ROI of content. Beyond that, he pointed to a MozTalk by Dr. Pete Meyers on Actionable Analytics. 4) The 3 Things You Should Do to Generate Leads in Your First Month. That is marketing and SEO at its best.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Analytics, SEO] 7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
    According to Lean Analytics , so much so that 44% of customers will abandon their shopping cart if they view the shipping as unfavorable. They establish credibility, can increase SEO, and much more. This personal connection is what keeps us coming back. But how do you achieve that same personal feel in ecommerce? Ecommerce
  • VIDYARD  |  FRIDAY, MARCH 6, 2015
    [Analytics, SEO] Top 10 Ways to Optimize Your Landing Page With Video to Convert More Customers
    Include your video in SEO efforts. And of course, keep in mind that the fun doesn’t have to stop there: you can further improve results by taking a look at your video analytics in your video marketing platform, and adjusting your content accordingly for even greater success. Drum roll please…It’s time to use video! Find out how. 3.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Analytics, SEO] Mobile Search Engine Optimization Best Practices
    Notifying search engines that you have mobile-formatted pages is one of the first rules of mobile configuring for SEO. Like traditional desktop SEO, ensuring search engines can find and index your pages and content is imperative for success. Your SEO value is diluted, as some people will link to one URL, some to the other URL.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Analytics, SEO] There Are 3 Levels of Marketers When It Comes to PPC Call Tracking
    They understand the importance of integrating with Google Analytics (or their preferred bid management solution, e.g. Kenshoo, Marin, DoubleClick, or Acquisio) and their CRM, and they see the power in being able to track keywords and caller location. Do any of these sound familiar? Beginner. The beginning level is very common. Intermediate.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Analytics, SEO] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Let us know!
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics, SEO] 7 more ways you can recycle old content
    Many companies started blogging without considering the SEO ramifications. Companies will often gather their top 10 posts of the year (based on analytics, social shares or other metrics) and include them in one blog post. Want to do more with the content you already have? Recycle Recycle it! These Recycle it! Give it a try and see.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics, SEO] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Pro tip: Thoroughly researching your buyer personas should include everything from speaking to your sales team to speaking with your current customers (long-term and new) to researching current marketing trends to diving into your analytics. Creating buyer personas is an essential part of building a successful inbound marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics, SEO] Don’t block me bro: Internet ad blocking takes hold
    The resurgence of SEO — Ad agencies report that SEO is hot again. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics, SEO] 48 Phenomenal SEO Guides, Tips & Tactics
    ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? by Forbes.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics, SEO] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    They should command a broad combination of proficiencies as well as an in-depth knowledge of digital analytics and optimization tactics like A/B testing. Search engine optimization (SEO) and pay-per-click (PPC) advertising. Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today.
  • WRITTENT  |  FRIDAY, FEBRUARY 20, 2015
    [Analytics, SEO] How to Create Winning Content & Measure Results
    The focus here will be on how to create the  best content possible  and then measure results using  free or low-cost  analytical tools. Many of us are already familiar with Google’s Analytics , which are free for the small business user, but here are some other no-cost methods available to measure these important results: Clicky.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics, SEO] Four lessons in marketing data analysis for beginners
    Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). You don’t understand,” the SEO professional said. “We’ve been doing this a long time. After just a week, they came back with some good news.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics, SEO] eMagine’s Employee Spotlight: Allie Viau
    This month we are excited to feature our SEO Specialist, Allie Viau who has been with eMagine for over six months! Being an SEO strategist means having a long term, unhealthy love-hate relationship with the almighty Google. Teaching my clients about SEO and brainstorming the best strategy for them. An artist or actress.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics, SEO] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Let’s face it: Google is still king -- and no matter what business you''re in, SEO is going to be a big part of your marketing game plan. What does this Panda have to do with my SEO rankings, anyway?) Where to Find the Analytics & Operations Animal. Though I’ve never tried, I’m going to guess they''re right about that.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Analytics, SEO] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    PLAY #5: Search Engine Optimization (SEO). Okay, SEO is still critical, but what about banner ads? PLAY #9: Marketing Analytics and ROI Calculation. It’s lonely at the top. That’s especially true when it comes to marketing technology. Add to that the fact that making any kind of technology decision is difficult. Making a Play.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, SEO] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    What else can you do with the dynamic combination of online behavior tracking and voice-based analytics? Related Stories Building An Organic Audience Profile to Inform Your SEO Strategy Top Metrics for Weekly SEO Reporting How to Create Stellar Video Content for Marketing in 2015. Why Mobile, Why Now?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, SEO] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Social Media Slant ). 5 SEO and SEM Statistics. 72% of PR agencies are now offering SEO services. By 2018, one of every $10 spent on digital marketing services will be spent on SEO. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Image credit: Business 2 Community. HubSpot ).
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Analytics, SEO] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    Help them identify their passions in your industry, their innovative ideas and their unique analytical voice. Content Marketing Digital Marketing SEO Newsflash: Google has changed. Yah, I know. you’ve heard that already. From a lot of people. Stuff that delivers value to your targeted audience. Not by a long shot.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics, SEO] Building An Organic Audience Profile to Inform Your SEO Strategy
    Understanding the audience you reach through organic search is key to your SEO strategy. Even if you think you know exactly who you’re reaching through SEO, building an organic audience profile can help you optimize your content and website to reach even more users. blog SEO is valuable.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics, SEO] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Search engine optimization (SEO). Analytics. A/B testing. SEO Insight for More Organic Traffic. Marketing automation platforms can provide embedded SEO audit tools that make it easier – and faster – to optimize the content you produce for your clients. When it comes to engaging customers, content continues to be king.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics, SEO] Hilarious YouTube Videos Guaranteed to Get You Through The Day
    Google Analytics in Real Life. Taylor Swift “Blank Space” Cover – SEO Version. Thursday’s can be rough days at the office. The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. Click, Baby, Click. This Is How You Webinar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics, SEO] Four online marketing metrics to obsess about
    In fact, about 98 percent of the tidal wave of readers over that weekend had never been to the blog before (something that is easily determined through an analytics program). I had a full weekend of blog tourists! About two years into my blogging career, to my surprise and delight, my dream came true. Look at me—I went viral! Social shares.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics, SEO] Fall In Love With Google’s Social Search Functionality
    As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Digital Analytics expert Simo Ahava gives us a little insight into specific code that can be implemented along with this specific code.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics, SEO] Two questions to help you find the value of marketing
    Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Related Stories I don’t know my online audience and neither do you Why CEOs Shouldn’t Trust Marketing The state of the nation on SEO, content strategy and earned media. We were thrilled. Life was good!
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics, SEO] The ROI of Influencer Marketing
    SEO consultant and digital marketing influencer Eric Enge calls it the Influencer Trust Factor. This is different from standard web analytics. What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? And yes, its value and impact can be measured. Salesforce).
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics, SEO] Top Metrics for Weekly SEO Reporting
    But with so much riding on the success of your SEO strategy, and with numbers fluctuating almost daily, it’s important to produce a comprehensive report each week. Every Monday I produce a search marketing summary – SEO is just one of the categories I report on. and helps you house SEO reporting in one location. blog SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, SEO] I don’t know my online audience and neither do you
    In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? Read on. Read on.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Analytics, SEO] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms.
  • SYNECORE  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] How to Convince Your Boss to Switch to Responsive Web Design
    Having a single URL will also give you a leg up when it comes to SEO. If redirects aren’t structured properly, search engines might not know that two URLs actually serve the same website for different devices, which can have a negative impact on your search relevance and compromise your analytics reporting. Social Media.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] Inbound Marketing – What is it?
    With SEO done properly, doubled with great content there is a high chance you’ll be up on the first page. Have a look into your analytics and see what your best performing posts are and at what time of they are. What exactly IS Inbound Marketing? These represent what a company should be doing to bring in more customers. Attract.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] 7 Corporate blogging blunders to avoid
    Here are the seven of the most common corporate blogging blunders I see: Stuffing the blog full of “SEO articles” At least once a week, I receive an email asking me to create X “SEO articles” with a particular keyphrase density. Let’s get something straight: there is no such thing as an “SEO article.” Ignoring the data.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. The post Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns appeared first on Ifbyphone. One too many, I’m sure. Call Routing Call Tracking
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics, SEO] Top 10 B2B Inbound Marketing Predictions for 2015
    SEO: Alive and Well. Website analytics and other data you have available about your customers and visitors can also help you in creating a profile of your ideal prospects and customers. Businesses will realize just how much earned links are worth, for both SEO and building brand recognition and trust. Traditional PPC Evolves.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics, SEO] The Top 5 Questions Sales People Get About Call Tracking
    As for how it’s implemented, there are two steps to implementation:   Define in Ifbyphone which marketing sources you are looking to track and what existing phone number we will be replacing Implement a single piece of JavaScript code via a tag management solution or on the backend of your website Will Call Tracking Hurt My SEO Ranking?
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Analytics, SEO] 2015 Resolution Series: Prioritize Team-Building & Bonding
    – Allie Viau, Digital Marketing Strategist & SEO Specialist . Our first resolution as a team is for each of us to earn Google Analytics IQ and Adwords certifications. As you may have heard, eMagine’s Digital Marketing department has big plans for 2015, and we’re kicking off the year by sharing some of our team’s resolutions.
  • FATHOM  |  MONDAY, JANUARY 26, 2015
    [Analytics, SEO] 3 Steps to Digital Marketing Success in 2015
    Analytics set up correctly. Are goals created in Google Analytics to track conversions? Paid advertising, email and even SEO all take time to gather information and make the necessary adjustments to succeed. Follow these 3 digital marketing steps to ensure you start off 2015 right: Set a good foundation. What differentiates you?
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Analytics, SEO] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. 1. Social Media. page views or more)?” ” 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Analytics, SEO] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. Marketing used to be easier, wasn't it? That was about it. No more.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Analytics, SEO] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. Marketing used to be easier, wasn't it? That was about it. No more.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics, SEO] 2015 Resolution Series: Professional Development
    Three days of sessions in SEO, social media, community building, content marketing, brand development, CRO, analytics, and more. As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. – AnnaMarie Tush, Digital Marketing Associate . Blogs.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 16, 2015
    [Analytics, SEO] Reasons to use Google My Business
    By Pamela Jeffrey, CE head of volume and visibility Read more › Digital Digest | Digital marketing blog | Connecting Element Google Analytics Google Local Google local business Google Maps Google marketing Birmingham Google my business Google Places local business marketing agency SEO agency Birmingham
  • BLOG MY CALLS  |  THURSDAY, JANUARY 15, 2015
    [Analytics, SEO] Getting Graphic with Call Tracking
    The following collection outlines both basic and high level data about Call Tracking, Conversation Analytics and related topics. Conversations Analytics gives marketers and businesses the ability to extract data from the phone conversations themselves, which drives the game to a whole new level. The Truth About Call Tracking and SEO.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Analytics, SEO] You’re doing a terrible job with search and social
    There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the  W3C mobileOK Checker , I got 0%. My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Analytics, SEO] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: What is SEO? 10 Free SEO Videos for Beginners. Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Analytics, SEO] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    On the other hand, we had very little SEO clout, our site wasn’t that big, and giving content marketing a try just made sense. While I will not opine about SEO and search engine ranking, I will say this: Even when you guest blog for high quality sites, the results you get from it (as measured by MQLs) varies widely. Or is it?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Analytics, SEO] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Close rate.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Analytics, SEO] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    SEO).  We love Mark on: his own creation, the ReelSEO blog! believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. Who doesn’t love a little “light reading” on a regular basis? You do! Good on you, you savvy marketer, you.
  • FATHOM  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics, SEO] 7 Reasons Your Healthcare Website Content is Just Plain Awful
    quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea. Practicing search engine optimization (SEO) is great – if it’s done in moderation. It’s easy to tell if your healthcare website content is failing. There has to be a reason, right? Tell a story. Probably not.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics, SEO] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. Entrepreneur and investor John Rampton says this, along with “SEO as a title is dying and will be dead in 2015. By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics, SEO] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Use SEO tactics to increase the reach of your content. To get more SEO benefits and more visibility on Pinterest, make sure the images you use for pins have keyword-rich file names. Use Pinterest’s business analytics to see which pins are most popular. Do you want traffic to your site? Then it’s time to invest in Pinterest.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Analytics, SEO] How to Build an Unbeatable Content Marketing Plan
    Have a system in place where you can manage your content. A few vital parts of content management include content creation, content publication, and content analytics. With this tool, you can figure out how to make your website more SEO-friendly and discover new content ideas. The Content Marketing Plan Basics. Target Audience.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Analytics, SEO] 10 Marketing Terms You Need To Know – Pt. 1
    It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. This helps generate greater SEO as it allows search engines like Google to find you and place you in the ‘images’ section of their site.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, SEO] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Data and analytics will be key for marketers in 2015. With marketing automation, email marketing, SEO, lead prioritizing, content management and analytics can now be managed – and measured – all in one place. We all know that there has been a massive shift in the way we do marketing. billion messages (!) sent each day.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, SEO] 87 New (Really) Marketing Automation Stats
    Data & Analytics. SEARCH ENGINE OPTIMIZATION (SEO). Best-in-class companies are more than twice as likely as other companies to have a process to review website content for SEO (68% vs 28%). Searchmetrics, SEO Ranking Factors and Rank Correlations 2014 , Sep 2014). SEOMoz, Beginner’s Guide to SEO , Oct 2014).
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Analytics, SEO] You have a new match! Online dating tips for the B2B inbound marketer
    Don’t ignore your SEO either, 60% of all organic clicks go to the organic top 3 search results , so get your keywords in order to make sure that you’re sitting pretty. But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Analytics, SEO] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Blogs within your website domain is a big SEO ranking factor.  This year look for one on Marketing Analytics and an update on social media lead generation. Combine SEO with Conversions.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing.
  • HINGE MARKETING  |  THURSDAY, JANUARY 1, 2015
    [Analytics, SEO] 3 Ways to Improve Your Landing Pages to Increase Conversions
    Your web analytics show you’re driving traffic to the landing page, but visitors aren’t submitting a form in order to download the content. Watch this 2 minute video to discover 3 simple landing page improvements that could significantly increase the number of visitors that convert into prospective clients. Ready to learn more?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Analytics, SEO] Top 9 Professional Services Marketing Lessons Learned in 2014
    In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0 Not so fast.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Analytics, SEO] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Be sure to also include the tools that you may use throughout the year (bid management, SEO monitoring, call tracking, etc.) as part of the budget. Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. This report should include spend by quarter, by network. What did we miss?
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Analytics, SEO] Top 10 Professional Services Marketing Today Posts of 2014
    From LinkedIn and SEO to blogging and webinars, online marketing is no longer optional. Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 What are the most important metrics that indicate your website’s performance? For a more holistic view, firms can use Google Analytics to track a number of metrics.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics, SEO] 10 Things Epic Copywriters Do
    Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. 6. Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. 7. Image source. Investigative Research.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Analytics, SEO] 23 Outstanding Social Media Marketing Guides
    ” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.” ” How to Use Tumblr for SEO and Social Media Marketing by Moz. What trends and changes in social media do marketers need to stay on top of? do that for me?”
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Analytics, SEO] Hiring a Marketer: What Skill Set Should You Look For?
    Search engine optimization (SEO). Data/metrics :  Understanding essential marketing analytics and the meaning of basic terms provides a foundation for adapting marketing strategy in real time, and helps prove how marketing contributes to the bottom line. Let’s talk about what to look for. Training and Background. Product.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Analytics, SEO] Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls
    Attribution is the heart and soul of marketing analytics. Call Tracking Paid Search SEO Being able to determine which leads, opportunities, and revenue come from your marketing efforts is crucial. For many marketers, web forms are the primary way to capture online leads. What happens to them? Findings. Conversion Type. Leads Per Year.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics, SEO] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics, SEO] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Starting with landing pages with conversion rates of less than 20%, have a copywriter tweak language to tune it into your target persona’s needs. 5) Find SEO keyword opportunities. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. Think fast! Never settle.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, SEO] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. So what do these A/E/C firms need to know about marketing in 2015?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, SEO] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising This is done with the help of tracking pixels, tags and cookies. What is a pixel? What is a cookie?
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Analytics, SEO] Top 5 Tools for Enterprise Marketing Teams
    Raven Tools or Moz for SEO As a search marketer my favorite tools are usually SEO or PPC related. could write an entire blog post about SEO and PPC tools I love. I’ll spare all of you and just include a mash-up of Raven Tools and Moz for my first pick. Below is a list of five of the top tools for enterprise marketers. General
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, SEO] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, SEO] How to Find the Best Keywords for Optimizing Your Website Content
    If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
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