MADISONLOGIC B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[Analytics, SEO] Closing the Loop on Social Leads
Optimize content for SEO Optimize for both on-page and off-page search engine optimization. For onpage SEO, optimize each blog posts’. Off-page SEO means generating inbound links to your content. Make sure your marketing analytics tool includes information about new leads generated from social. Indeed, building and.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Analytics, SEO] 20+ Metrics for Measuring B2B SEO Performance
My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. SEO Trend Analysis. Final Thoughts on SEO Benchmarks. Have we hit every SEO metric possible?
VOICE-BASED MARKETING | TUESDAY, AUGUST 26, 2014
[Analytics, SEO] Best Practices and Tools for Retargeting Campaigns in the B2B Space
Using Universal Analytics you can even tie retargeting ads back to in-store visits or over-the-phone purchases. However, with the upcoming release of remarketing lists in Google Analytics, advertisers will be afforded more robust segmenting tools. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
THE FORWARD OBSERVER | MONDAY, AUGUST 25, 2014
[Analytics, SEO] Why Website Optimization Trumps Search Engine Optimization
According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Website optimization , however, has to do with getting the right people to your site (SEO), AND what to do with them once they get there.
EMAGAZINE B2B BLOG | MONDAY, AUGUST 25, 2014
[Analytics, SEO] Google Announces HTTPS Rankings Boost. Should You Make The Move?
If you’re interested in the SEO benefits that your site could gain from going HTTPS, and are curious as to whether or not this change could be the right move for your B2B business, read on. SEO Concerns About HTTPS. In SEO, there is never a quick fix. B2B Web Strategy SEO What is HTTPS? You should be.
HINGE MARKETING | WEDNESDAY, AUGUST 20, 2014
[Analytics, SEO] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. 1) Pages/Session. Anything over 2.00
FATHOM | TUESDAY, AUGUST 19, 2014
[Analytics, SEO] Using Google Site Search Analytics to Develop Quality Content Topics
For most content marketers and SEO’s, performing competitive keyword research is the primary way to learn which topics are optimal when it comes to content curation. Google Analytics offers an extremely useful tool for websites that feature a site-search bar. Setting up Site Search in Google Analytics.
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Analytics, SEO] How Authoritative Is Your Content? 7 Tools to Help You Find Out
Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. SEO Performance Tools. SEO Analytics “Don’t let what others are doing affect your practice,” they’ll say. Atomic Reach.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[Analytics, SEO] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
c) We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) via Google Analytics and use it to inform future content creation. Analytical and detail-oriented, left-brained marketers focus on the practical side to content marketing – what do you need, why do you need it, and how can you get it?
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Analytics, SEO] Why You Need to Stop Neglecting Your Old Content
New content becomes old content, and old content is perfect for SEO. And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update.
VOICE-BASED MARKETING | MONDAY, AUGUST 18, 2014
[Analytics, SEO] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
Google AdWords might be an important part of your marketing mix, but what about things like SEO and website optimization? Call Tracking Google Google AdWords Google Analytics Previously Google only tracked web form conversions and calls that came directly from mobile search ads. Or ad campaigns on other search engines like Bing?
VIDYARD | MONDAY, AUGUST 18, 2014
[Analytics, SEO] How to Streamline Your Video Content Marketing Operation
If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. After promoting on all relevant social channels and some targeted LinkedIn groups (where your target audience live), start reviewing video analytics to determine your performance.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[Analytics, SEO] 10 Questions to ask in a B2B Content Marketing Questionnaire
For more information on building out a strong keyword strategy and its importance in search marketing, take a look at these posts: SEO Keyword Research Tutorial for the B2B Online Marketer. 12 Questions to Ask When Performing SEO Keyword Research. The Importance of Keyword Specificity in SEO Keyword Research. Final Thoughts.
FATHOM | THURSDAY, AUGUST 14, 2014
[Analytics, SEO] How to Benchmark Your Hospital on Social Media
To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics. The industry as a whole is slow to adopt newer social networks, such as Pinterest and Instagram, and the majority of the Top 15 Health Systems aren’t reaping the social, content and SEO benefits of a blog.
VOICE-BASED MARKETING | TUESDAY, AUGUST 12, 2014
[Analytics, SEO] Top 6 Essential SEO Elements for Marketers New to SEO
'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. But simply knowing the formula isnt enough; SEOs must also know how to implement the elements of the SEO formula themselves. Incredible content marketing lives at the core of any successful SEO strategy.
HUBSPOT | MONDAY, AUGUST 11, 2014
[Analytics, SEO] The No B.S. Guide to Reducing Your Website's Bounce Rate
'Ever gone into your analytics and seen your bounce rate hovering around or above 90%? So far, we’re in SEO kindergarten still. To find out who’s visiting your site and what kind of content they like, check out your analytics. Your SEO goes up. analytics If so, you''re in trouble. Let’s nail it.
HUBSPOT | MONDAY, AUGUST 11, 2014
[Analytics, SEO] 57 Little Things to Double Check Before Your Website Launch
We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Fourth, take some time to ensure that your website has been given a solid foundation for SEO success. Analytics. Your website analytics codes have been inserted on website.
VIDYARD | MONDAY, AUGUST 11, 2014
[Analytics, SEO] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
When it comes to understanding a good approach to video SEO, consider the difference between searching for “Game of Thrones” compared to “what is that TV show with the kings fighting and killing each other.” User intent and especially the idea of anticipating consumer needs are very important for both SEO and content marketers.
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 6, 2014
[Analytics, SEO] 5 Content Marketing Strategies You Should Implement Today
Combine Content with SEO. If traffic to your content is lagging, then consider spending time building up your SEO efforts. 'Content is the thing that every marketing organization knows they should be doing but aren’t always sure if they’re doing right. The whole point of creating content is to get it in front of people’s eyes.
HINGE MARKETING | MONDAY, AUGUST 4, 2014
[Analytics, SEO] Blogging 2.0: How to Convert Content into Leads and Sales
Since blogging is a key component of SEO, this ranking only further serves to emphasize its importance. Both of these statistics illustrate the importance of a well-informed website and strong SEO. 'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales.
MARKETING ACTION | FRIDAY, AUGUST 1, 2014
[Analytics, SEO] A Keyword Primer: Finding and Using Keywords Effectively
These words are used by search engine optimizations professionals (SEOs) to help communicate the most important information: what the page is about. Many experts in the field recommend examining tools, your own analytics, and even conducting your own polls to discover the best phrases possible. What Are Keywords? Keyword Definitions.
WRITTENT | FRIDAY, AUGUST 1, 2014
[Analytics, SEO] 5 Myths About Copywriting
For instance, when you write a blog post, frequently linking out both internally and externally to relevant resources is highly recommend from both SEO and content quality standpoints. Keyword Density is Key for SEO. SEO copywriting is important, no doubt, but artificially increasing your keyword density is not the way to go about it.
KOMARKETING ASSOCIATES | THURSDAY, JULY 31, 2014
[Analytics, SEO] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
My go-to strategy for checking a user’s influence is looking at their social authority score, which is computed through analytics tools. Social Other places / platforms that define social authority scores include: SEO Review Tools. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start.
B2B MARKETING INSIDER | WEDNESDAY, JULY 30, 2014
[Analytics, SEO] 7 Skills To Look For When Hiring A Content Marketing Strategist
Analytics: Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) This includes a solid understanding of SEO and the way to create content that attracts attention. 'Content marketing is hot! Skills To Look For When Hiring A Content Marketing Strategist. agree!
VOICE-BASED MARKETING | WEDNESDAY, JULY 30, 2014
[Analytics, SEO] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. Understanding how your web pages generate call conversions is an important step to improving ROI from SEO, social media, and other campaigns that drive traffic to your site. 'Inbound phone calls drive business.
VIDYARD | WEDNESDAY, JULY 30, 2014
[Analytics, SEO] 5 Handy Content Tools to Add to Your Collection
Check out these five tools that can simplify the content process from brainstorming and organization, to SEO and distribution. Making sure your content meets SEO best practices is crucial to gaining more traffic and expanding your audience, but it can be time consuming to assess the SEO value of everything you create. Evernote.
VOICE-BASED MARKETING | TUESDAY, JULY 29, 2014
[Analytics, SEO] Why Keyword Level Call Tracking?
Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page. And don’t worry, our dynamic number insertion technology ensures call tracking will not hurt your SEO rankings. 55% Bing Ads.
ANNUITAS | TUESDAY, JULY 29, 2014
[Analytics, SEO] The Problem With The Story You Are Telling
The problem is that product-centric white papers, webinars, press releases and articles simply are not that interesting to the buyer … and here’s the thing … Google can tell whether or not the audience is engaged by your story, and it will impact your SEO. Blog Content Engage content marketing Google metatags Panda SEO
WEBBIQUITY | TUESDAY, JULY 29, 2014
[Analytics, SEO] 17 Helpful SEO Tools and Tool Reviews
'For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO?
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Analytics, SEO] The Inbound Marketing Methodology Explained [VIDEO]
The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound Marketing.
BIZNOLOGY | THURSDAY, JULY 24, 2014
[Analytics, SEO] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
'You think you’ve got e-Commerce SEO problems? You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. Add descriptions and details, images and alt text to help your customers — and your SEO results. The lesson: Don’t do that.
WRITTENT | WEDNESDAY, JULY 23, 2014
[Analytics, SEO] 9 Pillars for a Killer Content Marketing Strategy
Leverage SEO. Search Engine Optimization (SEO) is one of the best free ways to get valuable prospects to your web pages. SEO involves incorporating keywords that consumers search for into your material. To measure content metrics , you can use programs like Google Analytics. 'Image source. Two words: content marketing.
VIDYARD | MONDAY, JULY 21, 2014
[Analytics, SEO] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
However, until now the majority of this content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand’s ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library. Press Releases
HUBSPOT | SUNDAY, JULY 20, 2014
[Analytics, SEO] Don't Miss Out! Catch Up on This Week's Most Shared Content
With so much on an inbound marketer''s to-do list each week -- creating content, drafting emails, fine-tuning SEO, etc. -- we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice. SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO. Can you believe it? Tweet.
KOMARKETING ASSOCIATES | THURSDAY, JULY 17, 2014
[Analytics, SEO] 3 OTHER Things Your SEO Team Should Be Doing
'With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. And…just like SEO is influencing other departments, other departments should be influencing SEO.
MARKETING ACTION | THURSDAY, JULY 17, 2014
[Analytics, SEO] Customer Lifecycle Marketing: Reporting, Part 1
'In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. You can refer to external sources such as Google Analytics. If your SEO/content efforts are consistent and more competitive than your competition’s, your company’s position will probably rise over time. Attract.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Analytics, SEO] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Inbound Marketing SEO Tweet This Quote ).
WEBBIQUITY | TUESDAY, JULY 15, 2014
[Analytics, SEO] The Future of Digital Marketing According to the Giants
Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. They bought Adometry , a marketing analytics and optimization platform. 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look. Their solution?
KOMARKETING ASSOCIATES | MONDAY, JULY 14, 2014
[Analytics, SEO] Exploring 5 Essential Baidu Tools For B2B Online Marketers
In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Analytics. Baidu Analytics is a free web analysis and reporting tool for online marketers. Baidu Analytics – Tables / Graph.
MODERN B2B MARKETING | MONDAY, JULY 14, 2014
[Analytics, SEO] The 3-Step Guide to Better Blogging
'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Using Google Analytics, we can see which posts are the most viewed, which lets us know which topics our audience is the most excited by.
HUBSPOT | FRIDAY, JULY 11, 2014
[Analytics, SEO] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
Shortest Tutorial Ever on SEO (Search Engine Optimization). Answers to 18 SEO Questions You Were Too Afraid to Ask. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. 'So, you''ve decided to become an inbound marketer. Woohoo! Day 1-33.
ENGAGE | THURSDAY, JULY 10, 2014
[Analytics, SEO] 6 Things You Should Be Doing Right Now to Improve Your Website
quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Uses keywords, keeping SEO in mind. 'When’s the last time you checked your website’s performance? Make sure you’re properly tracking your e-newsletter. Is specific.
DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 10, 2014
[Analytics, SEO] Measuring that Which is Meaningful to Your Small Industrial Business
Robert Berges Thanks to technology and digital analytical tools, we can now measure anything and everything – and see instant analysis. Your SEO plugin can show that you’ve correctly optimized a blog post (all buttons green!) With a Fitbit tracker, for instance, you can track your steps, calories burned, weight loss, etc. 1980).
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 9, 2014
[Analytics, SEO] Where does Google+ fit into your B2B Marketing plans? [infographic]
Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks 'Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.
HUBSPOT | WEDNESDAY, JULY 9, 2014
[Analytics, SEO] How My Blog Homepage Redesign Increased Email Signups by 300%
Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Analytics, SEO] How to Measure Success in Inbound Marketing
The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. The higher your organic, the better your SEO efforts are performing. Start with these questions. Or maybe you’re the marketing person. Your Blog.
WRITTENT | WEDNESDAY, JULY 2, 2014
[Analytics, SEO] 25 On-Page SEO Keystones to ALWAYS consider
'On-page SEO is a process that no serious business should ignore. On-Page SEO : 25 Essential Considerations. Evidence suggests that longer blog posts are better for SEO. How inner pages are linked affects website architecture, which is important in on-page SEO yet is commonly overlooked. Analytics/Webmaster Tools.
SYNECORE | SATURDAY, JUNE 28, 2014
[Analytics, SEO] The 9 Website Performance Metrics That Matter
By measuring your website performance metrics and refining your website based on those analytics. Ideally, you want 40 to 50 percent of your total traffic to be organic, implying that you are using effective SEO techniques. You need a website that actually works at attracting and converting new customers. But how do you ensure this?
BLOG MY CALLS | THURSDAY, JUNE 26, 2014
[Analytics, SEO] 3 Things I Learned at the Search Engine Journal Executive Marketing Conference
SEO analytics content 'Last Friday I was in San Francisco for the SEJ executive marketing conference. It was hosted by Search Engine Journal and sponsored by SearchMetrics. It was a small one-day event (which is great). The speakers were first-rate and the food was really good.
MODERN B2B MARKETING | THURSDAY, JUNE 26, 2014
[Analytics, SEO] Be Relevant or Die: The New Nature of Nurture
When prospects from ideal target companies are visiting your site, analytics will help you determine which pieces of content to prioritize and which companies are likely to convert. 'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. But the simple truth?
DIRECT RESPONSE COACH | TUESDAY, JUNE 24, 2014
[Analytics, SEO] Online Marketing: So many experts – who will you call first?
Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. 'The online marketing world sure has a lot of experts. There are specialists for [.]. General
FATHOM | MONDAY, JUNE 23, 2014
[Analytics, SEO] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO. It’s not news to any of us that Google Analytics no longer shows organic search keyword data.
THE FORWARD OBSERVER | MONDAY, JUNE 23, 2014
[Analytics, SEO] How Long Does Inbound Marketing Take to Reach Success?
Establishing a marketing dashboard of the analytics to be tracked. Rand Fishkin , in a Moz Whiteboard Friday, talks about the “ SEO Slog ,” i.e. the timing, investments, frustrations and expectations when doing search engine optimization work. Results are not immediate but they are long term. And for a long time, it got dreamy results.
WRITTENT | FRIDAY, JUNE 20, 2014
[Analytics, SEO] Maximize Blog Traffic with Top 27 SEO Plugins
In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. YARPP.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 19, 2014
[Analytics, SEO] 3 Things Your Social Media Team Should Know About SEO
We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We also the need these departments sharing their data with the social media team, including the SEO team. Enter search and social. . Social Media’s Impact on Search. Connections.
VERTICAL RESPONSE | THURSDAY, JUNE 19, 2014
[Analytics, SEO] 5 Takeaways from Search Marketing Expo Advanced 2014
Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. 'The Search Marketing Expo ( SMX) Advanced conference in Seattle, Washington wrapped up last week. Embrace Mobile. Analyze the Data.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Analytics, SEO] 60 Marketing Acronyms Every Industry Pro Should Know
GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. SEO: Search Engine Optimization. There are a ton of components to improving the SEO of your site pages. 'Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. See SaaS.).
WEBBIQUITY | TUESDAY, JUNE 17, 2014
[Analytics, SEO] 14 Brilliant B2B Marketing Strategy Guides
The old “sales funnel” model is giving way to more sophisticated analytical frameworks. 'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.
HUBSPOT | MONDAY, JUNE 16, 2014
[Analytics, SEO] 9 Silly Pinterest Mistakes Only Rookies Make
While this may not be the biggest lever for you to pull in your SEO strategy, it could help get more people to visit your website from your Pinterest profile. Once you affix those little codes to the end of a URL, post that URL to Pinterest, and get people to click on it, your analytics program will start tracking it all. Not exactly.
WEBBIQUITY | TUESDAY, JUNE 10, 2014
[Analytics, SEO] Search and Social Lessons from the Zenith Social Media Marketing Conference
Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Facebook work best over lunch).
MARKETING ACTION | TUESDAY, JUNE 10, 2014
[Analytics, SEO] Optimize Your Content for Inbound Marketing: Part 1
But cost isn’t the only reason to optimize your content for organic search (aka SEO). And here’s another point: Done well, SEO can serve as a great pre-qualifier for your leads. In reality, many sites were bitten, including global brands with big and dedicated SEO teams that should’ve known better … and probably did.
BIZNOLOGY | FRIDAY, JUNE 6, 2014
[Analytics, SEO] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
'SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager. Commerce Search Marketing search engine SEO SEO manager
VIDYARD | TUESDAY, JUNE 3, 2014
[Analytics, SEO] How to Plan Your Video Marketing Strategy
In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. 'You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Practical?
VOICE-BASED MARKETING | THURSDAY, MAY 29, 2014
[Analytics, SEO] Google Recognizes Importance of Phone Calls, But There’s Still a Missing Piece
Clearly Google acknowledges the power and importance of phone calls to businesses…but there is still a missing piece that users may take issue with as they begin to rely more heavily upon call conversion data in their analytics. You’ve even paid for a responsive site so that mobile users can access everything your website has to offer.
WRITTENT | WEDNESDAY, MAY 28, 2014
[Analytics, SEO] 27 Must Use SEO Tools for Incredible Content Marketing Results
Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now. Google Analytics. . One of the most reliable and widely used analytics tools to date. It’s of the free SEO tools.
HUBSPOT | TUESDAY, MAY 27, 2014
[Analytics, SEO] How to Hire a Content Strategist
You are far better off searching for candidates with foundational skills like blogging, SEO, marketing automation, design, video production, even coding. Analytics and SEO can be taught more easily than can writing or design. There’s simply no telling where they’re hiding. 1) Focus on Skills, Not Title.
HUBSPOT | MONDAY, MAY 26, 2014
[Analytics, SEO] Inspirational Content That #GivesYouWings
SEO has become a profession infatuated by the language of links. Content ideas -- through to creation, promotion, analytics and strategy adjustment -- they all need to be factors. 'I love Skype. just had a call with my good friend, George. “Why don’t you just do it differently?” They are a house of media. Think.
HUBSPOT | FRIDAY, MAY 23, 2014
[Analytics, SEO] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
To give you an idea what I''m doing now, I''m blogging every other business day and spending a lot of time optimizing those posts for SEO. Sort through your analytics to see which posts are getting the most views and CTA clicks already. 'Got a boss who''s asking you to balance a billion tasks? budget that got slashed in half?
VERTICAL RESPONSE | WEDNESDAY, MAY 21, 2014
[Analytics, SEO] Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0
For SEO pros, updates to Google’s algorithms are commonplace, but for the busy small business owner, they can be a confusing mess of black and white animals (penguin, panda). This latest update is big news in the SEO world, as there hasn’t been an announced Panda update in over a year. Panda Update SEO
HUBSPOT | WEDNESDAY, MAY 21, 2014
[Analytics, SEO] Want to Be a CMO? Learn These 3 Skills First
As a chief marketing officer your job is to direct teams that execute the day-to-day tactics -- SEO, content, PPC, social media, site management, etc. So look to develop your analytics skills in conjunction with your marketing know-how. 'This post originally appeared on the Insiders section of Inbound Hub. 1) Personnel Development.
WEBBIQUITY | TUESDAY, MAY 20, 2014
[Analytics, SEO] 29 Guides to Beautiful and Effective Website Design
Guides to Website Design for SEO. Infinite scroll: its impact on SEO and how to fix it by Econsultancy. While web designers aren’t necessarily (and shouldn’t have to be) SEO experts, the design of a site should never hinder optimization efforts. SEO Best Practices For Website Architecture by Snaptech Marketing.
FATHOM | MONDAY, MAY 19, 2014
[Analytics, SEO] Real SEO, or How You Know When It’s Wrong
'Once upon a time (2006), Jason Calacanis, entrepreneur and founder of the “human-powered” Mahalo search engine, famously declared SEO “dead.” Along the same lines, I think his criticism of SEO was as much a critique of the way it was commonly practiced back then: Tricking Google for short-term gain. The lesson?
KOMARKETING ASSOCIATES | MONDAY, MAY 19, 2014
[Analytics, SEO] How Helping Others Helps You …Get More Links
Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. Offer Free SEO Assistance. You are an SEO professional correct? Just don’t go overboard with absolutes; there might be a more significant reason why certain SEO “best practices” are not maintained.
FATHOM | FRIDAY, MAY 16, 2014
[Analytics, SEO] How Do You Measure the Success of Digital Marketing?
'Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position. Analytics / Big Data B2B / Technology Digital Marketing Step 1: Capture the Right Digital Data. Just think of a filing cabinet. Well, sort of. Review?
KOMARKETING ASSOCIATES | THURSDAY, MAY 15, 2014
[Analytics, SEO] An Eight-Step Process for Creating Front-Page B2B Industry News
soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. As always, be sure to adhere to grammar and punctuation guidelines, stick to the facts, and create SEO-friendly tags and titles for each news article. Or, as I interpreted it: “What do you want to be when you grow up?”
WRITTENT | THURSDAY, MAY 15, 2014
[Analytics, SEO] 9 Ways to Measure Content Marketing Success
Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. SEO Metrics.
BIZNOLOGY | THURSDAY, MAY 15, 2014
[Analytics, SEO] 5 warning signs that your website sucks
Responsive sites rank better for SEO, usually cost less to maintain than a dedicated mobile site, and, as a general rule, work better across a wider range of devices. No Web Analytics. ” Time and again I see companies running their websites without any web analytics in place. 'Does your website suck? Really. Meager Images.
VOICE-BASED MARKETING | TUESDAY, MAY 13, 2014
[Analytics, SEO] The Ifbyphone 2014 State of Marketing Measurement Survey: Mobile Marketers Setting High Standards
While marketers continue to measure digital marketing channels most frequently – such as email, SEO/PPC, and social media – the majority consider more analog channels to hold greater potential for converting leads into revenue. Analytics in the Future. SEO and PPC tools. 'It’s that time of year again! Spring has sprung!
TRADESMEN INSIGHTS | TUESDAY, MAY 6, 2014
[Analytics, SEO] A Framework for Writing a Good Post
When I first started writing for Fuel Lines back in 2007, I didn’t know a lot about SEO. It’s proven through my post analytics. 'I’ve been blogging for over three years and learned from the best, Michael Gass. Michael is a consultant who helps agencies like ours get into social media. And he’s very good at what he does.
WEBBIQUITY | TUESDAY, MAY 6, 2014
[Analytics, SEO] Zenith Social Media Marketing Conference – An Event Not to Miss!
” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
VERTICAL RESPONSE | FRIDAY, MAY 2, 2014
[Analytics, SEO] How to Pick Effective Keywords [VIDEO]
'In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page. SEO/SEM Tips in 2 analytics Blog Post content Google Webmaster Tools keywords marketing web page
MARKETING ACTION | FRIDAY, MAY 2, 2014
[Analytics, SEO] How Can You Use Content to Rank Higher in Search?
Develop long tail content and examine its analytics on a regular basis to see how it’s working. '“Build it and they will come.” It’s the mantra of many, but not one that content marketers use often. One way is to optimize content for search engines and promote it to encourage higher search engine results page rankings. Poll your audience.
HUBSPOT | THURSDAY, MAY 1, 2014
[Analytics, SEO] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
It’s hard enough to have to manage so many different marketing channels these days -- social media, blogging, landing pages, SEO, paid search, email -- but imagine using a different tool for each one of these. 'Have you been noticing a few unhappy faces in your marketing meetings lately? Solution: Invest in a good email marketing tool.
HINGE MARKETING | WEDNESDAY, APRIL 30, 2014
[Analytics, SEO] Hinge’s Fab Five: April 2014
Big data and analytics are hot topics and engaging talking points in today’s professional circles, but regarding the data, how big is too big? This post’s seemingly simple solutions are derived from four straightforward questions that every executive should ask themselves as well as their analytics team. Enjoy! Greatly.
WEBBIQUITY | TUESDAY, APRIL 29, 2014
[Analytics, SEO] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
'Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
WRITTENT | FRIDAY, APRIL 25, 2014
[Analytics, SEO] 11 Tips for Effective Website Copywriting
The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Researching with analytics can help determine your audience’s internet behavior. Know your SEO , but don’t let it ruin you.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 24, 2014
[Analytics, SEO] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. always find it interesting that “SEO” gets put in an isolated category. From Key SEO Action Items for B2B Marketers Optimizing For Mobile.
BLOG MY CALLS | THURSDAY, APRIL 24, 2014
[Analytics, SEO] Content Marketing: Are Infographics Actually Effective?
March - The Truth About Call Tracking and Local SEO [Infographic]. This infographic addressed the most controversial subject in call tracking today: SEO. April - The Q1 Conversation Analytics Call Report [Infographic]. March - The Truth About Call Tracking and Local SEO [Infographic]. Infographics Overview. Conclusion.
BLOG MY CALLS | WEDNESDAY, APRIL 23, 2014
[Analytics, SEO] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
eCommNow offers services ranging from web design and SEO to content marketing, social media marketing, and PPC. eCommNow needed a call tracking solution that would provide critical call analytics and simplicity. eCommNow is white labeling the LogMyCalls analytics dashboard. Overview. Challenges with a Call Tracking Competitor.
WRITTENT | WEDNESDAY, APRIL 23, 2014
[Analytics, SEO] 35 SEO Copywriting Tips for Rocking Content
' . SEO copywriting refers to the art of writing copy that ranks well in search. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Keyword density is a tireless SEO myth. Utilize SEO Tools.
MODERN B2B MARKETING | MONDAY, APRIL 21, 2014
[Analytics, SEO] Moneyball for Marketers
'Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This Others may only benefit SEO. Don’t Buy Players, Buy Wins. Lead conversion percentages. That’s a 3.2%
HUBSPOT | FRIDAY, APRIL 18, 2014
[Analytics, SEO] 13 Solutions to Your Most Common Landing Page Problems
Here are few ideas you can try: Work on your SEO. Besides just tweaking your landing page to be topic-focused, not keyword-focused, there are a few other SEO changes you can try. If you peeked into your landing page''s analytics, chances are you''ve seen this metric before. 'On the surface, landing pages seem simple, right?
FATHOM | WEDNESDAY, APRIL 16, 2014
[Analytics, SEO] Attribution for the Assist
Getting some initial insights into the value of attribution is as easy as looking at your Google Analytics data and comparing how the pre-set attribution models stack up for your site. Analytics / Big Data Digital Marketing Online Advertising / SEM / Display SEO The number one reason for this is his ability to assist.
WEBBIQUITY | MONDAY, APRIL 14, 2014
[Analytics, SEO] 83 Exceptional Social Media and Marketing Statistics for 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. SEO and Search Stats. No, not that.) London.
VOICE-BASED MARKETING | FRIDAY, APRIL 11, 2014
[Analytics, SEO] Google Switches to Protected (Not Provided) Paid Search Keyword Data
This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
HUBSPOT | FRIDAY, APRIL 11, 2014
[Analytics, SEO] Why Search Volume Doesn't Matter as Much as You Think
However, as we (and search engines) have become smarter about how we optimize for SEO, that has all started to change. The purpose of SEO is much more than just attracting people to your content. Let''s say you''re a B2B business selling analytics software for marketers. Things That Matter More Than Search Volume. It''s not.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 10, 2014
[Analytics, SEO] Marketo Conference: Small Changes, Big Picture
The SEO and calendar features are still in beta and will be rolled out this spring and summer. the brain”), database (“marketing system of record”) and analytics. Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. My main reaction was, what’s new? Let me be clear.
BIZNOLOGY | THURSDAY, APRIL 10, 2014
[Analytics, SEO] A sustainable process for optimized content marketing and brand publishing
Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
WRITTENT | THURSDAY, APRIL 10, 2014
[Analytics, SEO] 11 Ways to Come Up with a Rocking Content Marketing Strategy
You might feel downright uncomfortable when it comes to even thinking about sending out press releases, or learning technical SEO. Social media analytics are becoming popular. Embrace SEO. You can do content marketing without SEO, but it’s not always highly effective. 'Image source. No more mediocrity. Are you with me?
HUBSPOT | TUESDAY, APRIL 8, 2014
[Analytics, SEO] Content ROI Is a Myth
Understanding the return on tactics like PPC, SEO, and online advertising can be a lot easier; you can roughly work out your return for each dollar, euro, or pound spent. Trying to measure content in the same way as PPC, SEO, display or any other marketing tactic is wrong. ” content creation analytics The Content ROI Myth.