• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. great example is Moz’s Web Developer’s SEO. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. great example is Moz’s Web Developer’s SEO. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. great example is Moz’s Web Developer’s SEO. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Analytics, SEO] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making. For these reasons, SEO and ABM are a perfect pairing: 1.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Analytics, SEO] The 26 Best WordPress Plugins
    Make it easy for your readers to join your email list, share your articles and optimize with analytics. Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Content), Entrepreneur, Hunter & Bard, Marketing Insider Group (Startup), Robbie Richards, SnapApp, Social Media Examiner. 3) BluBrry PowerPress. Pricing:  free.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] Buy domain names for all your pages, products, and services
    What’s more, if you mask the domain, you can even add your own SEO-optimized meta tags — keywords, description, and title — and it’ll render the target URL wrapped in a frame that will supposedly fool Google, which it probably won’t. Infomercials and commercials have become smart. Now they all do. Remember PLAXO?
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] The ‘Less Is More’ Content Strategy
    Brian has kindly shared his analytics data below so we can see how his traffic has grown consistently over time. Each of these is almost an essential reference work for people that work in SEO. . On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update). SEO Tools: The Complete List (2016 Update). Number of Posts.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] Major Changes Come to Content Marketing World 2017
    Sessions this year include advanced analytics, advanced email conversion, advanced data visualization, advanced structured storytelling, and advanced SEO and reporting (just to name a few). always start with the good stuff – what did you like best, who was your favorite speaker. But I have to say, it does sting a bit. When Diversity.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] 5 Smart Ways to Automate Your Marketing
    How about this, Smartypants: Have you hooked up your pay-per-click campaigns and your SEO analytics so that you can tell which keywords generate the most business for you? I’m not talking about just the first initial download. This is why smart marketers check their analytics all the time. Need to do more with less? Attract.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] The 21 Best Content Curation Tools
    Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Pricing:  free. GetApp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Analytics, SEO] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” Big Data won’t be a “thing” very soon.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Analytics, SEO] Seven Best Practices for Building and Growing a Subscriber List
    Review your email analytics then clean up your current lists. Our first priority was to review their email analytics. Then go out and spend money on stuff like SEO and landing pages and offers. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. Yes, a party. Kordek). 3.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Analytics, SEO] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. Marketing SEOabound.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Analytics, SEO] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Effective digital marketing is a team sport. Such coordination can be challenging even when all team members work in the same office. Google Review Count:  317. Right now.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics, SEO] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. Social media metrics (65 percent) and website analytics (63 percent) were the most used by businesses for content marketing.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Analytics, SEO] The 29 Best Social Media Monitoring Tools
    Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). ” — RazorSocial (Analytics). 10) Attentio.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Analytics, SEO] Return on Marketing Investment: A Professional Services Primer
    If you are going to implement an SEO strategy, this is the place to do it. Common ones include overall traffic, most visited pages, most visited landing pages, time on site, bounce rate and conversions (if you are using Google Analytics, you will need to set them up). Sometimes things went well, sometimes not. From Dark Art to Science.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Analytics, SEO] Are You an Intelligent Marketer? [Infographic]
    All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate. And I've organized those findings into one helpful guide: How the Pros Turn Marketing Analytics into Effective Marketing Strategies.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics, SEO] The 28 Best Web Design Tools
    The core of any organization’s online presence is its website. company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. Google Review Count:  354. Pricing:  free. Google Review Count:  344.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics, SEO] Email and SEO to Be Top Revenue Drivers for B2B Marketers in 2017
    B2B marketers have become more adept at leveraging SEO to drive leads and sales as the channel has moved from an emerging trend to digital marketing staple over the years,” concluded the authors of the report. How B2B Marketers Use Analytics for ROI Measurement. Approximately 25 percent said they have a multi-channel attribution model.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics, SEO] The 24 Best Email Marketing Tools
    From using it in blogs, to BombBomb video emails, to posting on YouTube.  It has huge SEO benefits and gets so much more across than words and even pictures. While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Analytics, SEO] The One 2017 New Year’s Marketing Resolution You Must Keep
    Ambidextrous bowler skilled in SEO, social media, marketing automation and analytics. It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? Communicate in a New Way. Maintain a Consistent Message. About the Author.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Analytics, SEO] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    Competitive analysis is a crucial component of every SEO program. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Site architecture (SEO properties and best practices like tagging, URL’s, etc). SEMRush. Buzzsumo. Ghostery.
  • SNAPAPP  |  TUESDAY, JANUARY 31, 2017
    [Analytics, SEO] A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016
    Easily add a lead form anywhere, get readership analytics, and expose your content for SEO. 2017 is going to be an amazing year for SnapApp and our platform (for a glimpse, see the last section of this post), but I wanted to take a few minutes to reflect back on 2016. Let’s look at a few highlights. A New Product (LeadREV).  .  .
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Analytics, SEO] The Essential Artificial Intelligence Glossary for Marketers
    SEO marketers focus specifically on search engine algorithms to get their content ranking on the first page of search results. Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. Or is this kind, speedy agent really just a robot in disguise?
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Analytics, SEO] The 29 Best Web Analytics Tools
    Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Analytics, SEO] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    Session : Mastering Web Analytics to Drive Business Growth. Session Overview : Created for content marketers, strategists, writers and SEOs, Content Marketing Mastery will help you create results-driving content marketing programs. Count me in! Headed to any of the shows? See where we’ll be and let’s connect ahead of time! Rock on!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Analytics, SEO] 30 SEO Best Practices for B2B Organizations in 2017
    In the world of SEO, it’s extremely difficult to project for the year to come. As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. But B2B marketers need to broaden their thinking when it comes to SEO. Enjoy! 1. Buyers
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Analytics, SEO] The 32 Best Twitter Marketing Tools
    View analytics on any user’s tweets, retweets, replies,  mentions, and hashtags; export Twitter activity; monitor interactions with your followers;  batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time. Real-time monitoring and analytics for Twitter. like it.” — 
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Analytics, SEO] The 26 Best All-in-One SEO Tool Suites
    SEO has a lot of moving parts. Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. The top all-in-one reporting platform for local SEO. Sample review:  “Get a complete local SEO report in just 15 minutes.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics, SEO] MarTech: Top 100 Influencers and Brands
    The power of such technology is not only useful for conversational UI and predictive analytics , but also for taking payments as a human would; which has the potential to relieve strain and transform traditional customer service teams. Digital Marketing  received an 8% share of all mentions, followed by SEO with 7%.  TOPIC ANALYSIS.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics, SEO] 12 Questions You Need to Ask Before Hiring an SEO Company
    Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success. Hire an SEO Company that Delivers.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Analytics, SEO] What We Learned From Our First Year on Medium
    Our early posts were mostly cross-published content from the HubSpot blog ( Medium makes it very easy to do this without hurting your own SEO ). Second, Medium stats are detached from the rest of our analytics. Third, Medium’s analytics dashboard just doesn’t allow you to go very deep. That planet is your website. Here we go.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Analytics, SEO] The Four Best Online Survey Tools
    Integrates with Google Analytics. My SEO strategy is very content-centric so writing stuff that people want to read is critical for me.” So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Collect data and analyze results.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Analytics, SEO] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    In part one of this series, we’ll focus on the analytics of attraction, because that’s where the relationship begins. If your SEO and content efforts are consistent and more successful than your competitor’s, your company’s position will probably rise over time. And you can continually refine your approach to improve results over time.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Analytics, SEO] How to Create a Content Promotion Plan in 3 Steps
    If your website has enough SEO power, some people might stumble upon it through search engines – but that’s about it. Look at your analytics. Make sure you’ve got your analytics systems set up to track the results of all your content promotion efforts. So you’ve got a great piece of content. It’s like a car without an engine.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Analytics, SEO] How to Create a Content Promotion Plan in 3 Steps
    If your website has enough SEO power, some people might stumble upon it through search engines – but that’s about it. Look at your analytics. Make sure you’ve got your analytics systems set up to track the results of all your content promotion efforts. So you’ve got a great piece of content. It’s like a car without an engine.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Analytics, SEO] The 15 Best Special-Purpose SEO Tools
    Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues.
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics, SEO] Drupal is Better for SEO than Adobe Experience Manager
    In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager  SEO. have included links to publically available resources when available. 3) I am a Drupal SEO expert, not an Adobe Experience Manager expert so my viewpoint is skewed. Introduction. Migration is Easier.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Analytics, SEO] 4 Actionable Insights from Google Search Console Search Analytics Reports
    SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Analytics, SEO] 4 Actionable Insights from Google Search Console Search Analytics Reports
    SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 3, 2017
    [Analytics, SEO] How to Cross the Marketing Skills Gap in 2017
    From brushing up on your SEO knowledge to learning about the broader web design sensibilities that affect how your material is distributed, there’s a lot of technical back end that can help improve how you pitch, craft, and optimize your material for clients or your employer. Ah, the new year. wave of new online dating profiles is born.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 28, 2016
    [Analytics, SEO] 5 Factors That Could Impact Your Content Strategy in 2017
    At Contently, we use our Document Analytics tool to look at engagement on a granular level by tracking time spent per page and relying on heat maps for clicks and mouse placement. Nobody wishes you luck unless you’re an underdog. But wishing someone luck also comes with the understanding that these protagonists may fail.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Analytics, SEO] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Here’s What We Learned About SEO. From Casie Gillette. Mozbar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Analytics, SEO] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Here’s What We Learned About SEO. From Casie Gillette. Mozbar.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Analytics, SEO] Measuring Year-End Marketing KPIs – Where’s the Data?
    Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Website Analytics. Google Analytics. Mention. Reach.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Analytics, SEO] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Analytics. There blog motto, “Your Daily Dose of Inbound,” is spot on considering their endless unique posts about holiday marketing, best Chrome SEO add-ons, inbound sales, and so much more. If you are a business owner or marketer, information about social media, SEO, PPC, and loads more are all available at your fingertips.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 21, 2016
    [Analytics, SEO] How to Advance from Licensed and Curated Content to an Original Content Strategy
    Focus on a small set of platforms to simplify your analytics and reporting and ensure that you’re focusing on the metrics that matter. Many marketers today find themselves stuck in a cycle that relies on licensed and curated content. In these cases, it’s understandable why a third-party content strategy would appeal to marketers.
  • ACT-ON  |  TUESDAY, DECEMBER 20, 2016
    [Analytics, SEO] Crash Course in Content Gaps – And How to Fill Them
    Content audits are somewhat similar to social media audits  and to SEO audits , except they focus… obviously… on content. Good analytics software can help with this, but you can get by without it. Ever heard of “random acts of content”? Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! So… how?
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Analytics, SEO] The 20 Best SEO Rank Tracker Tools
    Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. There are SEO rank tracker tools to fit almost any budget or need. 12) SEO Rank Monitor. 16) STAT Search Analytics. Google Review Count:  217.
  • ANNUITAS  |  FRIDAY, DECEMBER 16, 2016
    [Analytics, SEO] 3 Core Elements to Stay On Top of When Launching a Website
    It’s also a good idea to check your web analytics to see which browser the majority of your traffic uses; then, you can prioritize your testing with that browser. It is also important to note that there could be SEO implications, as sites that are not responsive or mobile-friendly could be penalized in search results. Content. Design.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Analytics, SEO] 5 Ways to Use AI Technology in Marketing In 2017
    “One of the most compelling uses of content automation with natural language generation is positive impact on SEO, particularly for the e-commerce space,” said Laura Pressman, marketing manager at Automated Insights. These descriptions have included SEO and tailored to desktop and mobile delivery. 5. Writing Content.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Analytics, SEO] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    and SEO Link Building: The Ultimate Step-by-Step Guide. so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Marketing automation. Strategy.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Analytics, SEO] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    SEO (tied). 50.5% are using (or plan to use) predictive analytics. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? click to enlarge).
  • FATHOM  |  THURSDAY, DECEMBER 8, 2016
    [Analytics, SEO] Marketing Strategy in 2017: 7 Obvious Yet Important Considerations
    Along with marketing as a whole, SEO is transforming in 2017. Instead of focusing on keywords, marketers should be thinking about UX, integrated marketing, and audience-focused content for great SEO results. Learn more with our blog How to Set Your 2017 SEO Strategy: The Essentials. Marketing Trends to Prepare for in 2017.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Analytics, SEO] How to Develop a Business Guest Post Program
    Hinge’s research found that blogging is one of the most effective online marketing tools, right up there with SEO and web analytics. There are numerous benefits to guest blogging. With the proliferation of blogs and online publications, you’d think that securing a business guest post would be easy. But it’s not. Develop a Plan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 8, 2016
    [Analytics, SEO] What B2B Marketers Need to Know About AMP
    We know that page load time and mobile friendliness impact rankings in Google and I and many other SEOs suspect that Google will soon (in the next year or so) take AMP into account as a factor as well. Tip: Don’t forget to add your analytics tracking code (slightly different) to each new individual page that is being added. Don’t be.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 8, 2016
    [Analytics, SEO] What B2B Marketers Need to Know About AMP
    We know that page load time and mobile friendliness impact rankings in Google and I and many other SEOs suspect that Google will soon (in the next year or so) take AMP into account as a factor as well. Tip: Don’t forget to add your analytics tracking code (slightly different) to each new individual page that is being added. Don’t be.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Analytics, SEO] 10 Trends That Defined Digital Marketing in 2016
    Nike focuses on brand storytelling with its wearables, and SEO marketers across most industries are increasingly incorporating natural language and long-tail keywords into their strategies due to voice search features that are increasingly available on wearables like the iWatch. 6. Big Data and Real-Time Analytics. Real-Time Marketing.
  • ACT-ON  |  THURSDAY, DECEMBER 8, 2016
    [Analytics, SEO] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    Favorite Quotes: I think this is going to be the case for SEO in 2017, content is going to kind of be the name of the game. And yeah, we do what we like to call technical marketing, which is anything along the lines of SEO, analytics and conversion rate optimization. And that’s interesting to an SEO expert like me.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Analytics, SEO] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Smaller companies clearly identified word of mouth / referrals as the top channel for driving revenue, followed by a distant cluster of SEO, email marketing, and content marketing. Finding good, actionable data to help you improve your marketing is tough to come by. We get that. likely have little to do with your day-to-day work.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Analytics, SEO] Putting Meaning Back Into Marketing
    Within a business, 48% of data analytics are used to gain a better understanding of the customer. Analytics help improve the overall view of a company’s performance and are used to develop content and strategies that resonate with customers to generate leads and increase revenue. What Do Other Departments Think Marketing Does?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Analytics, SEO] The 24 Best Visual Content Creation Tools
    cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Sample review: “These top data/analytics tools will help you grow your startup in 2016…(use)  Maptive for quickly data interpretation and action upon complex location-based data.” Pricing:  free. Siasat.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Analytics, SEO] 5 Types of SEO Audits for B2B Organizations
    The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. The Google Search Analytics Audit.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics, SEO] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Additional Support: Snapchat for Business: A Guide for Marketers on how to setup your account, add friends, build your audience, create snaps and stories, and view analytics. Global brands like Gatorade, Spotify and Kraft continue to see major success using Snapchat as an integral part of their overall marketing campaign. Booth displays?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics, SEO] Why Business Development Begins with Your B2B Website
    Search Engine Optimization (SEO). SEO is a complex topic, so you may want to hire a consultant or firm to help you. Well-Configured Analytics. Google Analytics is free and easy to install. high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics, SEO] Why Business Development Begins with Your B2B Website
    Search Engine Optimization (SEO). SEO is a complex topic, so you may want to hire a consultant or firm to help you. Well-Configured Analytics. Google Analytics is free and easy to install. high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics, SEO] 7 Common Myths About Big Data
    There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations. Michael Ryan is SEO manager at Climb Online , a digital marketing agency in London. ” 6.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Analytics, SEO] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Let’s see what these SEO doctors prescribe. You can do this by downloading your search analytics data from Google Search Console. Do you use analytics to figure out the best ways to shape your content? None of that will happen if you can’t get any clicks. So how do you get more eyes on your amazing content?
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Analytics, SEO] An Introductory Guide to Google’s Search Console
    Search Analytics: The total clicks your website has received from Google search for the past 28 days will be shown when first logging in. Further information is available, including the ability to change dates and compare, can be found by clicking Search Analytics in the navigation menu docked on the left side of the screen in Search Console.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 22, 2016
    [Analytics, SEO] 10 New Training Ideas for Your SEO Team
    You will also be thinking about your team goals and how you can ensure your SEO team evolves, grows, and continues to improve. The training is simple: Create a list of SEO-related questions (enough to ensure one for every team member). Google Analytics Training. Last but not least, one of my favorite topics…Google Analytics.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Analytics, SEO] 7 Ways to Improve Your Site’s SEO Game Today
    Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). But good, modern SEO also takes time. Technical SEO “Quick Wins”. Analytics tagging problems. Yesterday.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Analytics, SEO] 4 Common A/B Testing Mistakes (And How to Fix Them)
    This decrease speed can have a harmful impact on your site’s SEO and overall conversion rates. Analytics firm Heap published the results of a simulation , which displays how ending your test early compromises your results. png">. Common A/B Testing Mistakes (And How to Fix Them). Problem #1: Your testing tool is faulty.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Analytics, SEO] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Email, web sites, landing pages and forms, social media (in all its many ever-changing splendors), webinars, interactive media, infographics, search engine optimization (SEO), pay-per-click (PPC) ads, virtual events, website visitor tracking, and a host of other channels and apps – all are critical tactics in some marketer’s tool chest.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Analytics, SEO] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    If we know search engine optimization is incredibly important for us, what are some of the tools that we can use to support better SEO efforts?” There is a big portion of martech today premised on the idea that increasingly targeted analytics and greater personalization is really the best way for marketing to improve its effectiveness.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Analytics, SEO] 12 Great Examples That Prove the Power of Repurposing Content
    Instead of getting bogged down with sorting through content individually to find the popular stuff, just go to your analytics. In 2015, SEO professional Matthew Woodward started using LinkedIn as a publishing platform to expand his audience reach. So to inspire your repurposing efforts, I put together some benefits and examples below.
  • BIZIBLE  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics, SEO] Unveiling: The State of Pipeline Marketing Report 2016
    SEO, email marketing, conferences, and content marketing round out the top five channels. Among respondents who reported the greatest ROI, word of mouth, SEO, and content marketing were the three most effective channels. It’s an annual study and the biggest piece of research that we produce. So what did we learn? last year.
  • KEO MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics, SEO] Checklist to Evaluate a Digital Marketing Agency
    Here are a few digital applications with which they must be familiar: Search engine optimization (SEO), search engine marketing (SEM) and the factors that influence the results. Social media marketing ; tools and analytics. Search Marketing: Search engine optimization (SEO), search engine marketing (SEM) and local search advertising.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics, SEO] The Anatomy of a Lead-Generating Website
    Defining what a "lead" means to you will make your analytics goals much clearer and will help you build a more intuitive funnel. There's also a huge SEO benefit to having more landing pages , which can have an impact even before visitors land on your site. As a result, your business won't be able to grow at a healthy rate. blog post).
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics, SEO] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    For PR professionals and SEO link building considerations, more than half of U.S. 84% of global shares are dark (defined as the social sharing of content that happens outside of what can be measured through analytics tools, like email and instant messaging). It’s that time in the year again. Social Media Strategy and Budgeting.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics, SEO] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Search Engine Optimization (SEO) is key to growing traffic, which is a big driver of business growth in the online age. If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether. Data beats intuition.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, SEO] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    This is the job for a specialist in SEO. Analytics Skills. This person will decide what activities and metrics to track and interpret the analytics for the rest of the team. Here, I’m talking about analytics such as website or social media traffic, email open rates and conversions, results from A/B testing, etc.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, SEO] Top Marketing Blogs You Should Be Reading
    What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Ceros.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, SEO] Top Marketing Blogs You Should Be Reading
    What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Ceros.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, SEO] Email Marketing Trends and Stats
    Just above word-of-mouth/customer referrals (45.8%), SEO (41.5%), social media (32.2%), digital marketing (27.1%), native (9.3%) and mobile (4.2%). – SEO Gadget. – SEO Gadget. Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. – MediaPost.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, SEO] Should You Optimize Content for Google AMP?
    Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. In fact, only 23 percent of SEO professionals have taken action to implement Google AMP protocol. SEO Google google amp optimization search optimizationThen everything comes to a screeching, sale-ending, halt. What is Google AMP? No cost.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Analytics, SEO] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Analytics, SEO] Measuring Social Media Success
    In order to measure your goals, we strongly recommend using Google Analytics. SEO/Social Media marketing for staffing services Measuring Social Media Success Social Media Data social media for recruiters social media for staffing agencies Using Social AnalyticsHow can you be sure your social media strategy is successful?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 7, 2016
    [Analytics, SEO] How to effectively integrate video content onto your website
    Adding annotations, promoting your other content, and posting hyperlinks to other videos will support your overall branding and aid your inbound linking strategy, a signal when it comes to search engine optimization (SEO). According to Syndacast , 74% of all internet traffic in 2017 will be video-based. Start a vlog. Create a video gallery.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Analytics, SEO] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. Great. Let's dive in. This step is super easy. Conclusion.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Analytics, SEO] A Brief History of Search & SEO
    Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? But here’s where SEO itself comes in. And that, dear readers, is where the SEO story begins.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Analytics, SEO] How We Built Our Content Marketing Stack to Drive 10x ROI
    Prior to the publication of this article, we used Contently Analytics to determine the right topic, format, and tone for prospects looking to build their content team. We also have custom fields for keywords, images, tags, and meta descriptions that help boost SEO once an article goes to the next step. So how do you build a stack? 1.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Analytics, SEO] So You Want to Create Content That Actually Converts?
    But the fact of the matter is this: While organic traffic, referrals, and social shares are extremely important to SEOs, they may not mean as much to our clients and customers.  When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. What a novel idea, right? Calls-to-Action.
  • CEROS  |  WEDNESDAY, OCTOBER 19, 2016
    [Analytics, SEO] 15 Clever Halloween Costumes for Content Marketers
    Idea 6: SEO Wizard. Dust off those grey robes, cut out some SEO-related terms in felt, and hot glue those suckers on. Presto: You’re now an SEO wizard. Combine a Wizard of Oz costume, handlebar mustache, and some serious SEO knowledge, and you too can aspire to Rand’s greatness—if only for an evening. Happy reading!
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Analytics, SEO] Earned-media micro-influencer marketing master class
    Pre-link and optimize for SEO, etc. Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. My goal? Shashi’s class is as amazing and as popular as he is. My Personal Digital PR Philosophy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Analytics, SEO] 20 Content Marketing Tools to Rely on From Start to Finish
    When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Yoast SEO. While content management systems like WordPress are typically quality platforms for SEO, there’s always room for improvement. Google Analytics.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [Analytics, SEO] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    Which is why posts like 95 Experts Reveal Best SEO Tools by Robbie Richards generate a lot of shares and a lot of blog visits. 11) Analytics are important—but use them the right way. Google Analytics provides a treasure trove of website visitor data, for free. Use analytics trend data to help tune your timing and tactics.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Analytics, SEO] How to Generate Leads From the Most Popular Pages on Your Website
    You can also use Google Analytics to find your most popular web pages by looking at your "Top Content" report. To get this report, log in to Google Analytics and go to Content Optimization > Content Performance > Top Content. Otherwise, you're leaving potentially massive lead and sales numbers on the table. Among other things.).
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Analytics, SEO] How to Learn SEO: 9 of the Best Resources to Bookmark
    And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO. Luckily, because Barby's job has involved working with SEO and its experts over the past few years, he's built a go-to arsenal of resources on the topic -- which we're eager to share. Check them out below. Start Here."
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Analytics, SEO] How to Detect, Repair & Profit From Underperforming Content
    The SEO value of meta content has greatly diminished in recent years, but there’s still value to be had. Use your past analytics as a model to monitor future content, and be proactive about historical optimization in the future to consistently keep up the engagement and performance of all of your content. Is the Content Really Failing?
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