[Analytics, SEO] 9 Pillars for a Killer Content Marketing Strategy
    Leverage SEO. Search Engine Optimization (SEO) is one of the best free ways to get valuable prospects to your web pages. SEO involves incorporating keywords that consumers search for into your material. To measure content metrics , you can use programs like Google Analytics. 'Image source. Two words: content marketing.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics, SEO] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    However, until now the majority of this content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand’s ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library. Press Releases
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics, SEO] Don't Miss Out! Catch Up on This Week's Most Shared Content
    With so much on an inbound marketer''s to-do list each week -- creating content, drafting emails, fine-tuning SEO, etc. -- we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice. SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO. Can you believe it? Tweet.
    [Analytics, SEO] 3 OTHER Things Your SEO Team Should Be Doing
    'With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. And…just like SEO is influencing other departments, other departments should be influencing SEO.
    [Analytics, SEO] Customer Lifecycle Marketing: Reporting, Part 1
    'In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. You can refer to external sources such as Google Analytics. If your SEO/content efforts are consistent and more competitive than your competition’s, your company’s position will probably rise over time. Attract.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Analytics, SEO] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Inbound Marketing SEO Tweet This Quote ).
    [Analytics, SEO] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. They bought Adometry , a marketing analytics and optimization platform. 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look. Their solution?
    [Analytics, SEO] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Analytics. Baidu Analytics is a free web analysis and reporting tool for online marketers. Baidu Analytics – Tables / Graph.
    [Analytics, SEO] The 3-Step Guide to Better Blogging
    'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Using Google Analytics, we can see which posts are the most viewed, which lets us know which topics our audience is the most excited by.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Analytics, SEO] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Shortest Tutorial Ever on SEO (Search Engine Optimization). Answers to 18 SEO Questions You Were Too Afraid to Ask. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. 'So, you''ve decided to become an inbound marketer. Woohoo! Day 1-33.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Analytics, SEO] 6 Things You Should Be Doing Right Now to Improve Your Website
    quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Uses keywords, keeping SEO in mind. 'When’s the last time you checked your website’s performance? Make sure you’re properly tracking your e-newsletter. Is specific.
    [Analytics, SEO] Measuring that Which is Meaningful to Your Small Industrial Business
    Robert Berges Thanks to technology and digital analytical tools, we can now measure anything and everything – and see instant analysis. Your SEO plugin can show that you’ve correctly optimized a blog post (all buttons green!) With a Fitbit tracker, for instance, you can track your steps, calories burned, weight loss, etc. 1980).
    [Analytics, SEO] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks 'Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.
    [Analytics, SEO] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
    [Analytics, SEO] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. The higher your organic, the better your SEO efforts are performing. Start with these questions. Or maybe you’re the marketing person. Your Blog.
    [Analytics, SEO] 25 On-Page SEO Keystones to ALWAYS consider
    'On-page SEO is a process that no serious business should ignore. On-Page SEO : 25 Essential Considerations. Evidence suggests that longer blog posts are better for SEO. How inner pages are linked affects website architecture, which is important in on-page SEO yet is commonly overlooked. Analytics/Webmaster Tools.
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Analytics, SEO] The 9 Website Performance Metrics That Matter
    By measuring your website performance metrics and refining your website based on those analytics. Ideally, you want 40 to 50 percent of your total traffic to be organic, implying that you are using effective SEO techniques. You need a website that actually works at attracting and converting new customers. But how do you ensure this?
    [Analytics, SEO] 3 Things I Learned at the Search Engine Journal Executive Marketing Conference
    SEO analytics content 'Last Friday I was in San Francisco for the SEJ executive marketing conference. It was hosted by Search Engine Journal and sponsored by SearchMetrics. It was a small one-day event (which is great). The speakers were first-rate and the food was really good.
    [Analytics, SEO] Be Relevant or Die: The New Nature of Nurture
    When prospects from ideal target companies are visiting your site, analytics will help you determine which pieces of content to prioritize and which companies are likely to convert. 'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. But the simple truth?
    [Analytics, SEO] Online Marketing: So many experts – who will you call first?
    Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. 'The online marketing world sure has a lot of experts. There are specialists for [.]. General
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Analytics, SEO] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO. It’s not news to any of us that Google Analytics no longer shows organic search keyword data.
    [Analytics, SEO] How Long Does Inbound Marketing Take to Reach Success?
    Establishing a marketing dashboard of the analytics to be tracked. Rand Fishkin , in a Moz Whiteboard Friday, talks about the “ SEO Slog ,” i.e. the timing, investments, frustrations and expectations when doing search engine optimization work. Results are not immediate but they are long term. And for a long time, it got dreamy results.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Analytics, SEO] Maximize Blog Traffic with Top 27 SEO Plugins
    In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. YARPP.
    [Analytics, SEO] 3 Things Your Social Media Team Should Know About SEO
    We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We also the need these departments sharing their data with the social media team, including the SEO team. Enter search and social.  . Social Media’s Impact on Search. Connections.
    [Analytics, SEO] 5 Takeaways from Search Marketing Expo Advanced 2014
    Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. 'The Search Marketing Expo ( SMX) Advanced conference in Seattle, Washington wrapped up last week. Embrace Mobile. Analyze the Data.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Analytics, SEO] 60 Marketing Acronyms Every Industry Pro Should Know
    GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. SEO: Search Engine Optimization. There are a ton of components to improving the SEO of your site pages. 'Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. See SaaS.).
    [Analytics, SEO] 14 Brilliant B2B Marketing Strategy Guides
    The old “sales funnel” model is giving way to more sophisticated analytical frameworks. 'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Analytics, SEO] 9 Silly Pinterest Mistakes Only Rookies Make
    While this may not be the biggest lever for you to pull in your SEO strategy, it could help get more people to visit your website from your Pinterest profile. Once you affix those little codes to the end of a URL, post that URL to Pinterest, and get people to click on it, your analytics program will start tracking it all. Not exactly.
    [Analytics, SEO] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Facebook work best over lunch).
    [Analytics, SEO] Optimize Your Content for Inbound Marketing: Part 1
    But cost isn’t the only reason to optimize your content for organic search (aka SEO). And here’s another point: Done well, SEO can serve as a great pre-qualifier for your leads. In reality, many sites were bitten, including global brands with big and dedicated SEO teams that should’ve known better … and probably did.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Analytics, SEO] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    'SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager. Commerce Search Marketing search engine SEO SEO manager
  • VIDYARD  |  TUESDAY, JUNE 3, 2014
    [Analytics, SEO] How to Plan Your Video Marketing Strategy
    In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. 'You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Practical?
    [Analytics, SEO] Google Recognizes Importance of Phone Calls, But There’s Still a Missing Piece
    Clearly Google acknowledges the power and importance of phone calls to businesses…but there is still a missing piece that users may take issue with as they begin to rely more heavily upon call conversion data in their analytics. You’ve even paid for a responsive site so that mobile users can access everything your website has to offer.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics, SEO] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now. Google Analytics.  . One of the most reliable and widely used analytics tools to date. It’s of the free SEO tools.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Analytics, SEO] How to Hire a Content Strategist
    You are far better off searching for candidates with foundational skills like blogging, SEO, marketing automation, design, video production, even coding. Analytics and SEO can be taught more easily than can writing or design. There’s simply no telling where they’re hiding. 1) Focus on Skills, Not Title.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Analytics, SEO] Inspirational Content That #GivesYouWings
    SEO has become a profession infatuated by the language of links. Content ideas -- through to creation, promotion, analytics and strategy adjustment -- they all need to be factors. 'I love Skype. just had a call with my good friend, George. “Why don’t you just do it differently?” They are a house of media. Think.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Analytics, SEO] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
    To give you an idea what I''m doing now, I''m blogging every other business day and spending a lot of time optimizing those posts for SEO. Sort through your analytics to see which posts are getting the most views and CTA clicks already. 'Got a boss who''s asking you to balance a billion tasks? budget that got slashed in half?
    [Analytics, SEO] Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0
    For SEO pros, updates to Google’s algorithms are commonplace, but for the busy small business owner, they can be a confusing mess of black and white animals (penguin, panda). This latest update is big news in the SEO world, as there hasn’t been an announced Panda update in over a year. Panda Update SEO
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Analytics, SEO] Want to Be a CMO? Learn These 3 Skills First
    As a chief marketing officer your job is to direct teams that execute the day-to-day tactics -- SEO, content, PPC, social media, site management, etc. So look to develop your analytics skills in conjunction with your marketing know-how. 'This post originally appeared on the Insiders section of Inbound Hub. 1) Personnel Development.
  • WEBBIQUITY  |  TUESDAY, MAY 20, 2014
    [Analytics, SEO] 29 Guides to Beautiful and Effective Website Design
    Guides to Website Design for SEO. Infinite scroll: its impact on SEO and how to fix it by Econsultancy. While web designers aren’t necessarily (and shouldn’t have to be) SEO experts, the design of a site should never hinder optimization efforts. SEO Best Practices For Website Architecture by Snaptech Marketing.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Analytics, SEO] Real SEO, or How You Know When It’s Wrong
    'Once upon a time (2006), Jason Calacanis, entrepreneur and founder of the “human-powered” Mahalo search engine, famously declared SEO “dead.” Along the same lines, I think his criticism of SEO was as much a critique of the way it was commonly practiced back then: Tricking Google for short-term gain. The lesson?
    [Analytics, SEO] How Helping Others Helps You …Get More Links
    Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. Offer Free SEO Assistance. You are an SEO professional correct? Just don’t go overboard with absolutes; there might be a more significant reason why certain SEO “best practices” are not maintained.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Analytics, SEO] How Do You Measure the Success of Digital Marketing?
    'Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position.  Analytics / Big Data B2B / Technology Digital Marketing Step 1: Capture the Right Digital Data. Just think of a filing cabinet.  Well, sort of. Review?
    [Analytics, SEO] An Eight-Step Process for Creating Front-Page B2B Industry News
    soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. As always, be sure to adhere to grammar and punctuation guidelines, stick to the facts, and create SEO-friendly tags and titles for each news article. Or, as I interpreted it: “What do you want to be when you grow up?”
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Analytics, SEO] 9 Ways to Measure Content Marketing Success
    Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. SEO Metrics.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Analytics, SEO] 5 warning signs that your website sucks
    Responsive sites rank better for SEO, usually cost less to maintain than a dedicated mobile site, and, as a general rule, work better across a wider range of devices. No Web Analytics. ” Time and again I see companies running their websites without any web analytics in place. 'Does your website suck? Really. Meager Images.
    [Analytics, SEO] The Ifbyphone 2014 State of Marketing Measurement Survey: Mobile Marketers Setting High Standards
    While marketers continue to measure digital marketing channels most frequently – such as email, SEO/PPC, and social media – the majority consider more analog channels to hold greater potential for converting leads into revenue. Analytics in the Future. SEO and PPC tools. 'It’s that time of year again! Spring has sprung!
    [Analytics, SEO] A Framework for Writing a Good Post
    When I first started writing for Fuel Lines back in 2007, I didn’t know a lot about SEO. It’s proven through my post analytics. 'I’ve been blogging for over three years and learned from the best, Michael Gass. Michael is a consultant who helps agencies like ours get into social media. And he’s very good at what he does.
    [Analytics, SEO] Zenith Social Media Marketing Conference – An Event Not to Miss!
    ” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
    [Analytics, SEO] How to Pick Effective Keywords [VIDEO]
    'In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page. SEO/SEM Tips in 2 analytics Blog Post content Google Webmaster Tools keywords marketing web page
    [Analytics, SEO] How Can You Use Content to Rank Higher in Search?
    Develop long tail content and examine its analytics on a regular basis to see how it’s working. '“Build it and they will come.” It’s the mantra of many, but not one that content marketers use often. One way is to optimize content for search engines and promote it to encourage higher search engine results page rankings. Poll your audience.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Analytics, SEO] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
    It’s hard enough to have to manage so many different marketing channels these days -- social media, blogging, landing pages, SEO, paid search, email -- but imagine using a different tool for each one of these. 'Have you been noticing a few unhappy faces in your marketing meetings lately? Solution: Invest in a good email marketing tool.
    [Analytics, SEO] Hinge’s Fab Five: April 2014
    Big data and analytics are hot topics and engaging talking points in today’s professional circles, but regarding the data, how big is too big? This post’s seemingly simple solutions are derived from four straightforward questions that every executive should ask themselves as well as their analytics team. Enjoy! Greatly.
    [Analytics, SEO] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    'Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
  • WRITTENT  |  FRIDAY, APRIL 25, 2014
    [Analytics, SEO] 11 Tips for Effective Website Copywriting
    The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Researching with analytics can help determine your audience’s internet behavior. Know your SEO , but don’t let it ruin you.
    [Analytics, SEO] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. always find it interesting that “SEO” gets put in an isolated category. From Key SEO Action Items for B2B Marketers Optimizing For Mobile.
    [Analytics, SEO] Content Marketing: Are Infographics Actually Effective?
    March - The Truth About Call Tracking and Local SEO [Infographic]. This infographic addressed the most controversial subject in call tracking today: SEO. April - The Q1 Conversation Analytics Call Report [Infographic]. March - The Truth About Call Tracking and Local SEO [Infographic]. Infographics Overview. Conclusion.
    [Analytics, SEO] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    eCommNow offers services ranging from web design and SEO to content marketing, social media marketing, and PPC. eCommNow needed a call tracking solution that would provide critical call analytics and simplicity. eCommNow is white labeling the LogMyCalls analytics dashboard. Overview. Challenges with a Call Tracking Competitor.
    [Analytics, SEO] 35 SEO Copywriting Tips for Rocking Content
    ' . SEO copywriting refers to the art of writing copy that ranks well in search. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Keyword density is a tireless SEO myth. Utilize SEO Tools.
    [Analytics, SEO] Moneyball for Marketers
    'Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This Others may only benefit SEO. Don’t Buy Players, Buy Wins. Lead conversion percentages. That’s a 3.2%
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Analytics, SEO] 13 Solutions to Your Most Common Landing Page Problems
    Here are few ideas you can try: Work on your SEO. Besides just tweaking your landing page to be topic-focused, not keyword-focused, there are a few other SEO changes you can try. If you peeked into your landing page''s analytics, chances are you''ve seen this metric before. 'On the surface, landing pages seem simple, right?
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Analytics, SEO] Attribution for the Assist
    Getting some initial insights into the value of attribution is as easy as looking at your Google Analytics data and comparing how the pre-set attribution models stack up for your site. Analytics / Big Data Digital Marketing Online Advertising / SEM / Display SEO The number one reason for this is his ability to assist.
    [Analytics, SEO] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. SEO and Search Stats. No, not that.) London.
    [Analytics, SEO] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Analytics, SEO] Why Search Volume Doesn't Matter as Much as You Think
    However, as we (and search engines) have become smarter about how we optimize for SEO, that has all started to change. The purpose of SEO is much more than just attracting people to your content. Let''s say you''re a B2B business selling analytics software for marketers. Things That Matter More Than Search Volume. It''s not.
    [Analytics, SEO] Marketo Conference: Small Changes, Big Picture
    The SEO and calendar features are still in beta and will be rolled out this spring and summer. the brain”), database (“marketing system of record”) and analytics. Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. My main reaction was, what’s new? Let me be clear.
    [Analytics, SEO] A sustainable process for optimized content marketing and brand publishing
    Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
    [Analytics, SEO] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    You might feel downright uncomfortable when it comes to even thinking about sending out press releases, or learning technical SEO. Social media analytics are becoming popular. Embrace SEO. You can do content marketing without SEO, but it’s not always highly effective. 'Image source. No more mediocrity. Are you with me?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Analytics, SEO] Content ROI Is a Myth
    Understanding the return on tactics like PPC, SEO, and online advertising can be a lot easier; you can roughly work out your return for each dollar, euro, or pound spent. Trying to measure content in the same way as PPC, SEO, display or any other marketing tactic is wrong. ” content creation analytics The Content ROI Myth.
    [Analytics, SEO] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
    [Analytics, SEO] Google Penalties – All You Need to Know
    Like many aspects of SEO there’s a bit of mystery involved, so in this post, we break down the details about what penalties are, how your site could get one and how to tell if you have one. If you’ve used an SEO company in the past, hopefully not a dodgy one , you might want to do an audit of your backlinks.
    [Analytics, SEO] 70 New (Really) Marketing Automation Stats
    Data & Analytics. SEARCH ENGINE OPTIMIZATION (SEO). Best-in-class companies are more than twice as likely as other companies to have a process to review website content for SEO (68% vs 28%). DATA & ANALYTICS. However, only 22% are using analytics to manage their marketing campaigns. 'They’re getting old.
    [Analytics, SEO] 70 New (Really) Marketing Automation Stats
    Data & Analytics. SEARCH ENGINE OPTIMIZATION (SEO). Best-in-class companies are more than twice as likely as other companies to have a process to review website content for SEO (68% vs 28%). DATA & ANALYTICS. However, only 22% are using analytics to manage their marketing campaigns. 'They’re getting old.
    [Analytics, SEO] B2B Websites: How To Generate More Leads
    When properly implemented, content marketing can increase brand awareness and preference, generate social media shares and inbound links, boost search engine optimization (SEO) efforts, and generate quality leads for less than traditional marketing. On-page SEO – Try to optimize each page for one particular keyword. Don''t be.
    [Analytics, SEO] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    'We are constantly asked questions about call tracking implementation, use cases, and the impact of call tracking on SEO. It''s about how a local SEO firm is using call tracking, how they implemented it, and how they avoid call tracking SEO harm. Infographic: The Truth About Call Tracking and SEO. Calls matter. Success.
    [Analytics, SEO] 30 Killer Resources to Learn Content Marketing
    Make it Count: Content Marketing Analytics. SEO: The Free Beginner’s Guide from Moz. Every content marketer needs to be pretty fluent in SEO, which is why this eBook from the leading industry resource is an absolute must-read. 'Image credit Adobe. ve curated a list of resources that I can recommend without hesitation to anyone.
    [Analytics, SEO] A Small Biz Guide to Digital Marketing Acronyms
    If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” or Bing.
    [Analytics, SEO] 5 Tips for Maximizing Your Marketing with Google AdWords
    Tie your AdWords to your Google Analytics to analyze keyword performance directly within your Analytics dashboard. And don’t forget about SEO. d be remiss not to mention the power of SEO, even if only briefly. 'The answer to your question is “probably yes … and definitely probably.”. are the truer costs of admission.
  • SAZBEAN  |  SATURDAY, MARCH 29, 2014
    [Analytics, SEO] Internet Marketing Strategy Articles for the Week of March 24, 2014
    Marketing Strategy digital strategy internet marketing strategy social media marketing web strategy
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Analytics, SEO] 10 Common Landing Page Myths: Busted
    In previous posts, we''ve debunked myths about marketing automation , social media , blogging , SEO , and A/B testing. By looking at your closed-loop analytics , you may find that a landing page that has a low initial conversion rate actually brings in customers like crazy, or vice versa. My whole world was shattered. Wrong.
    [Analytics, SEO] Marketing technology and the challenges it brings for B2B
    Don’t get hung up on the minutiae of a campaign; think instead of the entire process, especially when marketers have analytics at their disposal to tweak and adjust their efforts. Company culture Three Voices Strategy Voice of Company content marketing content strategy information technology mobile SEO social media technology
  • ENGAGE  |  TUESDAY, MARCH 25, 2014
    [Analytics, SEO] How Search Engine Marketing Can Quickly Drive Traffic to Your Website
    and, after a long day at the office , you find yourself viewing your website’s analytics report. You''ve heard of SEO. 'It’s 10:30 p.m. You’re baffled that there were only 12 visits for the day, with six of those from you. How is this possible? Why isn’t it working? But what is SEM, exactly? How fast will this increase web traffic?
    [Analytics, SEO] Six Best Practices for Marketing with White Papers
    One example is Docalytics , an online platform which extends the utility of PDF documents by adding analytics capabilities (e.g., 'Though the format is sometimes misused (i.e., They provide vendors with a platform to showcase their subject matter expertise and thought leadership, thereby building brand credibility. Solve a real problem.
  • WRITTENT  |  MONDAY, MARCH 24, 2014
    [Analytics, SEO] 29+ Killer Resources to Learn Copywriting
    It’s about learning to think analytically and creatively at the same time. With a humorous sub headline of “or Knowing Why Users Hate You,” leading SEO agency Portent’s eBook has a unique sensitivity to search optimization best practices. 'Fantastic copywriting is the real key to success. As far as I know, you won’t succeed. CMI Blog.
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [Analytics, SEO] Marketing Buzzword Takedown
    What it is:   SEO is a little different … and commonly misunderstood. This kind of SEO gives the rest of us practitioners a bad name. reporting platform (analytics on campaign engagement, lead-scoring and financial return). 'All the cool kids are doin’ it. That’s right, they’re using marketing buzzwords.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Analytics, SEO] How to Monitor and Improve Your Site's Load Time
    You can use Google Analytics to help you monitor page load times across devices, locations, and operating systems. Simply open your Google Analytics account -- click on ''Behavior'', then ''Site Speed'', and then start in the ''Overview'' section. 'Have you ever done a Google search? Silly question, of course you have! Sound familiar?
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Analytics, SEO] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. How does the content and CMS affect the SEO strategy? Many marketing teams use some basic analytics like Google Analytics or Web Trends but they quickly realize that it’s not enough. Basic questions.:
    [Analytics, SEO] 3 Ways Marketing Automation Can Make You a Better Marketer
    Tracking of paid search and SEO campaigns that help you optimize your pages and promotions. Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. ROI on your marketing spend, from SEO and pay-per-click to registrations and resources. The reason? Were they successful? license.
    [Analytics, SEO] The CEO vs. Content Marketing: Balancing the Conflict
    We also host one webinar each month about call tracking or Conversation Analytics. They cover SEO, PPC, analytics, web design, sales enablement, etc. On the other hand, the ''salesy'' webinars are about Conversation Analytics and call tracking. Content Marketing Best Practices. It turns people off. Focus on education.
    [Analytics, SEO] 6 Things We've Learned About Press Releases
    We''ve been featured on MSNBC , Forbes, Search Engine Journal , the Google Analytics Blog, and elsewhere. think the biggest benefit to press releases through a service like PR Web is the SEO benefit. 'Twice each month we write press releases and distribute them via PR Web''s marketing arm: Vocus. 1) They Don''t Produce Leads. In the 2.5
    [Analytics, SEO] Marketing 101: How to get started in lead generation
    Marketing Research Chart: SEO most effective tactic for lead gen, but also among the most difficult. Web Analytics: 3 basic insights to get you started. 'Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? “ on b2bleadblog.com. That was a wake-up call for me.
    [Analytics, SEO] Why You Should Shift Your Content Marketing Focus to ROI
    In our survey, respondents estimated that their content positively impacted brand awareness, engagement, thought leadership, SEO/web traffic, lead quality, and lead quantity. Maximize SEO/Web Traffic and Leads. You can measure web traffic and points of engagement through tools such as Google Analytics or KISSmetrics.
  • FATHOM  |  THURSDAY, MARCH 13, 2014
    [Analytics, SEO] 8 Steps for Your B2B Content Marketing Strategy
    There are many things you can do to spread the word, but the first thing you need to do is develop your SEO strategy. There are many ways you can measure the effectiveness of your content, some of which include social sharing metrics and web analytics. Here are the eight essential steps to developing a sound strategy. Goals.
    [Analytics, SEO] SEO Q&A With Dan Posner of Leadgenix
    'Dan Posner is the Vice President of Sales for Utah-based SEO firm, Leadgenix. Dan is an SEO expert who has worked with major brands across North America. Dan was gracious enough to answer some questions on SEO tactics and strategy on Blog.LogMyCalls.com. --. What are the biggest SEO mistakes companies make?
    [Analytics, SEO] What’s Google Been Up To? Trying to Take Over The World (Not Really)
    With the constant updates and increased scrutiny from Google, relying on SEO for visibility on Google is becoming more and more dangerous. SEO vs. Paid Search. SEO is less reliable than paid search if you’re the marketer. Google has made it clear to marketers that the most important SEO value factor is relevance.
    [Analytics, SEO] The 5 Immutable Rules of Call Tracking
    There are two reasons: First, because it allows you to track calls produce via online marketing sources, and second, because it ensures that your SEO is safe. That''s why analyzing call conversations using Conversation Analytics is vital. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). Analyze the data.
  • BLOG MY CALLS  |  MONDAY, MARCH 10, 2014
    [Analytics, SEO] 8 Things To Do If Your Organic Traffic Drops Suddenly
    Spend some significant time in Google Analytics and start evaluating other data sets. This couldn''t have hurt their SEO though, right?? Spending on Google AdWords supposedly helps SEO??? So, increasing their Google AdWords spend actually harmed their SEO. 'We''ve all been there. What should you do? 1) Don''t panic.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Analytics, SEO] How to Identify and Remedy Duplicate Content Issues on Your Website
    'It''s easy to be fooled into thinking SEO is just about link building. URLs can often contain additional parameters because of how they are being tracked (marketing campaign IDs, analytics IDs), or the CMS a website is using adds its own custom parameters. One of the biggest culprits for lost traffic and rankings is duplicate content.
    [Analytics, SEO] You’ve Heard Of Big Data But What Is Big Content?
    In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy , an analytic model to support it and a process to manage the operations of the content marketing hub. There are some obvious and proven SEO benefits of long form content. Going Long On Content.
    [Analytics, SEO] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. 'If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
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