• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics, SEO] Closing the Loop on Social Leads
    Optimize content for SEO Optimize for both on-page and off-page search engine optimization. For onpage SEO, optimize each blog posts’. Off-page SEO means generating inbound links to your content. Make sure your marketing analytics tool includes information about new leads generated from social. Indeed, building and.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics, SEO] 10 Things Epic Copywriters Do
    Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. 'Image source. Investigative Research. Strategy.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Analytics, SEO] 23 Outstanding Social Media Marketing Guides
    ” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.” ” How to Use Tumblr for SEO and Social Media Marketing by Moz. What trends and changes in social media do marketers need to stay on top of? do that for me?”
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Analytics, SEO] Hiring a Marketer: What Skill Set Should You Look For?
    Search engine optimization (SEO). Data/metrics :  Understanding essential marketing analytics and the meaning of basic terms provides a foundation for adapting marketing strategy in real time, and helps prove how marketing contributes to the bottom line. Let’s talk about what to look for. Training and Background. Product.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Analytics, SEO] Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls
    'Attribution is the heart and soul of marketing analytics. Call Tracking Paid Search SEO Being able to determine which leads, opportunities, and revenue come from your marketing efforts is crucial. For many marketers, web forms are the primary way to capture online leads. What happens to them? Findings. Conversion Type. Leads Per Year.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics, SEO] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics, SEO] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    5) Find SEO keyword opportunities. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. 24) Conduct an SEO audit on your website. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, SEO] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. So what do these A/E/C firms need to know about marketing in 2015?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, SEO] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising This is done with the help of tracking pixels, tags and cookies. What is a pixel? What is a cookie?
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Analytics, SEO] Top 5 Tools for Enterprise Marketing Teams
    Raven Tools or Moz for SEO As a search marketer my favorite tools are usually SEO or PPC related. could write an entire blog post about SEO and PPC tools I love. For the past year I’ve used Moz to monitor backlinks, competitive SEO metrics, domain and page authority, and more. General
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, SEO] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, SEO] How to Find the Best Keywords for Optimizing Your Website Content
    If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Analytics, SEO] The Ultimate 2015 SEO Redesign Checklist
    We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Set-up goals within GA: Every digital marketer focused on driving true business impact knows the importance of setting up goals in Google Analytics.
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Analytics, SEO] How to Use Video to Drive, Engage, and Qualify Leads
    Plus, your video analytics can help you see which videos are performing better than others. 'Video is much more than just a content medium for delivering your message. As marketing technology begins to catch up with marketing creativity, video is quickly rising to the top of many marketers’ toolkits. Is there anything video can’t do?
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics, SEO] What Do Bounce Rate And Exit Rate Really Tell You About Your Website?
    'Even though bounce rate and exit rate are two of the main metrics featured in Google Analytics, many users still are not sure what they actually mean or how to interpret the data. B2B Web Strategy SEO have to admit; I was one of these people until I recently started digging into these metrics. Well, those days are over.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics, SEO] Interesting Infographics: The ABC’s of Landing Pages That Work
    A – Analytics. S – SEO (I would add Social Media to “S”). 'Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page).
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Analytics, SEO] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. 'As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Analytics, SEO] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    'As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive. B2B Web Strategy SEO Shocked, I dug more into these metrics, and I realized that there are many common misconceptions surrounding them.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, SEO] 4 Attributes of Your Next Content Marketing Superstar
    improving SEO and customer service. ?building Starting with workflow through to publishing, promotion and finally, analytics. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Within the process, you should have: ?defined
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, SEO] 7 Questions to Ask Before Creating a Video Campaign
    great place to start is with your website—from your home page, to your blog, and to your landings pages—this will help with SEO and encourage prospective customers to convert. Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, SEO] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. To track conversions, you can set up goals in Google Analytics for each piece of downloadable content on your website. It starts with content.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, SEO] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Be smart about SEO. attended HubSpot’s Inbound ''14 earlier this year, and I made it my mission to see Rand Fishkin of Moz talk about SEO practices to love & practices to leave ( see his presentation here ).
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, SEO] Search Engine Marketing is Legion
    'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Similar to the law of conservation of mass, enterprises have the law of conservation of budget.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Analytics, SEO] Why Should Marketers Change To Google Tag Manager?
    Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. Classic To Universal Analytics Migration. Conversion Metrics SEO
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Analytics, SEO] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. This is also a key SEO strategy, but hey … we’re going to focus on promotion this time out.). 'Congratulations! Fantastic. Yikes!
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Analytics, SEO] Marketing Students: Education vs. Application
    In addition, today’s marketing is digital – students need to be exposed to elements of SEO, social media marketing, inbound marketing methodology, email marketing, marketing analytics, and other digital marketing strategies, tactics, and tools; and not just the theories, they need a better understanding of real-world “How-To’s.”
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Analytics, SEO] How to Make Your Infographic Clickable in 10 Minutes or Less
    You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. couldn''t find a way to disable this, so just know that this doesn''t set you up for great SEO benefits from your infographic -- if anyone embeds the infographic, it won''t redirect people back to your post.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics, SEO] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    At KoMarketing, we develop buyer personas  to better understand our target audience, unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration.  'I’m not a huge fan of Hemingway. I Like, I get it guy! I what’s not written on the page).
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Analytics, SEO] 5 Myths About Copywriters You Believe
    Aside from writing, a talented  copywriter’s skill set  can include: SEO optimization. Analytics review and data-driven decision making. Review of website analytics for content planning. 'Copywriters are seriously misunderstood. I’m here to inform you that not everything you saw on Mad Men rings true. Image source.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics, SEO] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” Here are a few articles to get you started: What ROI Can I Expect From SEO? How to Calculate the ROI of Your SEO Campaign. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics, SEO] YouTube Analytics Decoded
    'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Monitor. Beware of the Following. YouTube
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Analytics, SEO] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Adding an SEO firm to your website redesign team is a great way of sharing the project workload, but that’s not the biggest benefit. Engaging with SEO experts during your project maximizes the impact of your redesign by ensuring your content will perform strongly in search, and drive more traffic to your new website.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Analytics, SEO] Top 6 Marketing Measurement Technologies
    The following six technologies are those rated highest in our annual State of Marketing Measurement Survey : Web Analytics: Web analytic technologies, like Google’s Universal Analytics , are currently being used by 73% of marketers. Track visitors’ activity on your websites, as well as the referring source, and when they left.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Analytics, SEO] 31 Wicked Cool Benefits of Marketing Automation
    Marketing Automation makes KPIs, data analytics, and online reporting even more exciting than they already are. in SEO. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Analytics, SEO] Standing out in a world of information density
    In this environment, the content I create and the SEO I invest in have NO impact on whether my content gets through to the user. Their content is not focused on SEO or tricky headlines that drive traffic. Their Is it going to become easier to manage as analytics improve? Target an under-served audience?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Analytics, SEO] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    At a minimum, you should be reviewing your website analytics (e.g., Google Analytics, WebTrends, etc.). For even more visitor intelligence – including who each visitor is and their unique history on your website – you can integrate your site analytics into Website Visitor Tracking technology. Know Who They Are. Thirty-seven.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Analytics, SEO] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    This 3-step process will guide you through organizing and creating content that can both improve your SEO results and increase prospective student leads for your college or university. Analytics data shows performance issues such as high bounce rates, low time on page, high exit rate or low traffic. But first, what is content mapping?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Analytics, SEO] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. could have one just for Gerris brand monitoring, one for SEO, one for business processes, and one for things like inboxes, and one for just RSS feeds. Google Analytics.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Analytics, SEO] How to Define Market Needs to Align Content Effectively
    Use Search Trends to Find Your Market’s Questions: Aiming to improve the find-ability of your content through SEO is one thing, but you can also use SEO best practices to uncover the key topics your target audience is searching for. This allows you to align your content for SEO, and also align SEO for the interests of your market.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Analytics, SEO] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Analytics, SEO] 8 Easy SEO Tools Everyone Should Use
    To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Google Analytics : The gold standard for analytics tools. Moz SEO Toolbar: This tool gives you the lowdown on the basics of any webpage on the Internet. Free Tools. Paid Tools. There you have it!
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Analytics, SEO] 43 Tweetable Answers to Top Questions About Twitter
    You can find this in the blue bar graph at the right of your free Twitter Analytics.  Optimize your tweets with the seven Twitter-specific SEO tips here.  'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". Using Hashtags on Twitter. Twitter Questions.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Analytics, SEO] The Do’s and Don’ts of YouTube Marketing
    The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Keep your videos in line with your keywords:  On top of helping your audience know they’ve found a channel that they can relate to, it’s an important aspect of your video SEO.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Analytics, SEO] Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
    Customer experience research does show that customer analytics do provide compelling competitive advantages, but more importantly, where customer needs and content objectives cross, the Mission Statement Mist can’t rear its ugly head. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, SEO] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) You''ll need an SEO tool to make this process easy. 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask?
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, SEO] How Infrastructure and Speed Is Affecting Your Content Distribution
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The real-time content mindset.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, SEO] How to Create Real-Time Content with Long-Term Value
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The real-time content mindset.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, SEO] It Takes a Village (and a Strategy) to Raise an Audience
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. 20-22. Sort of like jazz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Analytics, SEO] The social media forecast: Cloudy!
    Social scoring takes center stage  – Back in 2010, nobody had heard of Klout and but I predicted that people would become obsessed with social scoring because it represented a “personal SEO.” The social SEO snowball — I think I missed this one but I''m not sure why … In 2010, B2B companies were far behind the social media curve.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics, SEO] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. It’s pretty surprising that we’ve made it this far without mentioning SEO. Good news for referral traffic, even better news for your SEO efforts. ” Sure it does. Sounds like me, too. Clicks.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, SEO] 3 Reasons Why SEO & PPC Are More Powerful Together
    'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. Both are equally important.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, SEO] The Ultimate Guide to Hiring Effective Marketers
    If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. In his section within Tatiana Liubarets’ article , he says, “Today it is important to have some strong analytical skills, specifically some competence in statistics. 'Let’s play a game, you and I. need rock stars.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Analytics, SEO] Where Keywords Fit Into the Future of SEO
    – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). '"What''s in a keyword? That which we call a rose by any other name would smell as sweet.".
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics, SEO] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics, SEO] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    You will learn about: Using SEO to sell more. Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Start by downloading our free 20-pg. Incorporating mobile, automating PPC ads, boosting Google Shopping.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics, SEO] 26 Awesome Search Engine Marketing Guides
    What common SEO pitfalls and mistakes should they avoid? Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. by WordStream. John A. by PPC Hero.
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics, SEO] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Search Engine Marketing SEO Uncategorized
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics, SEO] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. marketing data Analytics 'Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. link].
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics, SEO] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    How can we improve the SEO of historical blog posts that rank on page two or three of search results so they move up to page one? Truth be told, we''re still trying to figure out the right blend of on-page and off-page SEO tactics get us there, so we''ll save the answers to those questions for another post. Old Content for the Win.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics, SEO] The 5-point plan: how to increase marketing ROI from call conversions
    Having this data means they can fine tune their PPC and SEO campaigns. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. 'Guest post by Luke Rees.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics, SEO] 19 Excellent Guides to SEO Link Building
    But like SEO more generally, it has evolved. Image credit: SEO Book. Arsham Mirshah reviews seven free tools to help with link building efforts, including the SEOBook SEO Toolbar , about which he writes, “Not only is this a must-have for link building, but it’s also a necessary tool for anyone in SEO, period.”
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Analytics, SEO] 11 Lesser-Known LinkedIn Features You Should Be Using
    Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. To read more content like this, subscribe to Insiders. Social Medi
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics, SEO] New Report Offers Insight Into Future of Video Marketing
    It can increase audience engagement in your brand, improve your SEO efforts, and help you generate and qualify more sales leads in a shorter amount of time. 'If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! The Bottom Line.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Analytics, SEO] SMX East 2014 Preview: Competitive Research for SEO
    'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. So how did they do it?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Analytics, SEO] How Consumers Decide: Marketing for the 5-Step Model
    As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. 'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Gym or happy hour? TV or sleep?
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Analytics, SEO] 6 Clear Signs You’re Ready for a Video Marketing Platform
    It can feel like a tall order, but you can easily do this with the analytics a video marketing platform provides. You want to improve your SEO. Overall, you can look to the analytics behind your current content to amplify what’s working and modify what isn’t. You need to evaluate video’s impact on sales. watch a product demo!”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics, SEO] The True Stories Behind the Web's Coolest Content
    Dennis Goedegebuure (Head of Global SEO, Airbnb ). Analytical. 'The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music. and the musicians who made it. That groundbreaking documentary series? Behind the Music. Milli Vanilli and M.C.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics, SEO] 20+ Metrics for Measuring B2B SEO Performance
    My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. SEO Trend Analysis. Final Thoughts on SEO Benchmarks. Have we hit every SEO metric possible?
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Analytics, SEO] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Using Universal Analytics you can even tie retargeting ads back to in-store visits or over-the-phone purchases. However, with the upcoming release of remarketing lists in Google Analytics, advertisers will be afforded more robust segmenting tools. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Analytics, SEO] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Website optimization , however, has to do with getting the right people to your site (SEO), AND what to do with them once they get there.
  • EMAGINE B2B BLOG  |  MONDAY, AUGUST 25, 2014
    [Analytics, SEO] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    If you’re interested in the SEO benefits that your site could gain from going HTTPS, and are curious as to whether or not this change could be the right move for your B2B business, read on. SEO Concerns About HTTPS. In SEO, there is never a quick fix. B2B Web Strategy SEO What is HTTPS? You should be.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics, SEO] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. 1) Pages/Session. Anything over 2.00
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics, SEO] Using Google Site Search Analytics to Develop Quality Content Topics
    For most content marketers and SEO’s, performing competitive keyword research is the primary way to learn which topics are optimal when it comes to content curation. Google Analytics offers an extremely useful tool for websites that feature a site-search bar. Setting up Site Search in Google Analytics.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics, SEO] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. SEO Performance Tools. SEO Analytics “Don’t let what others are doing affect your practice,” they’ll say. Atomic Reach.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Analytics, SEO] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    c)  We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) via Google Analytics and use it to inform future content creation. Analytical and detail-oriented, left-brained marketers focus on the practical side to content marketing – what do you need, why do you need it, and how can you get it?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics, SEO] Why You Need to Stop Neglecting Your Old Content
    New content becomes old content, and old content is perfect for SEO. And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Analytics, SEO] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Google AdWords might be an important part of your marketing mix, but what about things like SEO and website optimization? Call Tracking Google Google AdWords Google Analytics Previously Google only tracked web form conversions and calls that came directly from mobile search ads. Or ad campaigns on other search engines like Bing?
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Analytics, SEO] How to Streamline Your Video Content Marketing Operation
    If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. After promoting on all relevant social channels and some targeted LinkedIn groups (where your target audience live), start reviewing video analytics to determine your performance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Analytics, SEO] 10 Questions to ask in a B2B Content Marketing Questionnaire
    For more information on building out a strong keyword strategy and its importance in search marketing, take a look at these posts: SEO Keyword Research Tutorial for the B2B Online Marketer. 12 Questions to Ask When Performing SEO Keyword Research. The Importance of Keyword Specificity in SEO Keyword Research. Final Thoughts.
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Analytics, SEO] How to Benchmark Your Hospital on Social Media
    To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics. The industry as a whole is slow to adopt newer social networks, such as Pinterest and Instagram, and the majority of the Top 15 Health Systems aren’t reaping the social, content and SEO benefits of a blog.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Analytics, SEO] Top 6 Essential SEO Elements for Marketers New to SEO
    'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. But simply knowing the formula isnt enough; SEOs must also know how to implement the elements of the SEO formula themselves. Incredible content marketing lives at the core of any successful SEO strategy.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Analytics, SEO] The No B.S. Guide to Reducing Your Website's Bounce Rate
    'Ever gone into your analytics and seen your bounce rate hovering around or above 90%? So far, we’re in SEO kindergarten still. To find out who’s visiting your site and what kind of content they like, check out your analytics. Your SEO goes up. analytics If so, you''re in trouble. Let’s nail it.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Analytics, SEO] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Fourth, take some time to ensure that your website has been given a solid foundation for SEO success. Analytics. Your website analytics codes have been inserted on website.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Analytics, SEO] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    When it comes to understanding a good approach to video SEO, consider the difference between searching for “Game of Thrones” compared to “what is that TV show with the kings fighting and killing each other.” User intent and especially the idea of anticipating consumer needs are very important for both SEO and content marketers.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics, SEO] 5 Content Marketing Strategies You Should Implement Today
    Combine Content with SEO. If traffic to your content is lagging, then consider spending time building up your SEO efforts. 'Content is the thing that every marketing organization knows they should be doing but aren’t always sure if they’re doing right. The whole point of creating content is to get it in front of people’s eyes.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Analytics, SEO] Blogging 2.0: How to Convert Content into Leads and Sales
    Since blogging is a key component of SEO, this ranking only further serves to emphasize its importance. Both of these statistics illustrate the importance of a well-informed website and strong SEO. 'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Analytics, SEO] A Keyword Primer: Finding and Using Keywords Effectively
    These words are used by search engine optimizations professionals (SEOs) to help communicate the most important information: what the page is about. Many experts in the field recommend examining tools, your own analytics, and even conducting your own polls to discover the best phrases possible. What Are Keywords? Keyword Definitions.
  • WRITTENT  |  FRIDAY, AUGUST 1, 2014
    [Analytics, SEO] 5 Myths About Copywriting
    For instance, when you write a blog post, frequently linking out both internally and externally to relevant resources is highly recommend from both SEO and content quality standpoints. Keyword Density is Key for SEO. SEO copywriting is important, no doubt, but artificially increasing your keyword density is not the way to go about it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Analytics, SEO] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    My go-to strategy for checking a user’s influence is looking at their social authority score, which is computed through analytics tools. Social Other places / platforms that define social authority scores include: SEO Review Tools. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Analytics, SEO] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) This includes a solid understanding of SEO and the way to create content that attracts attention. 'Content marketing is hot! Skills To Look For When Hiring A Content Marketing Strategist. agree!
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Analytics, SEO] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. Understanding how your web pages generate call conversions is an important step to improving ROI from SEO, social media, and other campaigns that drive traffic to your site. 'Inbound phone calls drive business.
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Analytics, SEO] 5 Handy Content Tools to Add to Your Collection
    Check out these five tools that can simplify the content process from brainstorming and organization, to SEO and distribution. Making sure your content meets SEO best practices is crucial to gaining more traffic and expanding your audience, but it can be time consuming to assess the SEO value of everything you create. Evernote.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Analytics, SEO] Why Keyword Level Call Tracking?
    Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page. And don’t worry, our dynamic number insertion technology ensures call tracking will not hurt your SEO rankings. 55% Bing Ads.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Analytics, SEO] The Problem With The Story You Are Telling
    The problem is that product-centric white papers, webinars, press releases and articles simply are not that interesting to the buyer … and here’s the thing … Google can tell whether or not the audience is engaged by your story, and it will impact your SEO. Blog Content Engage content marketing Google metatags Panda SEO
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Analytics, SEO] 17 Helpful SEO Tools and Tool Reviews
    'For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Analytics, SEO] The Inbound Marketing Methodology Explained [VIDEO]
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound Marketing.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics, SEO] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    'You think you’ve got e-Commerce SEO problems? You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. Add descriptions and details, images and alt text to help your customers — and your SEO results. The lesson: Don’t do that.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Analytics, SEO] 9 Pillars for a Killer Content Marketing Strategy
    Leverage SEO. Search Engine Optimization (SEO) is one of the best free ways to get valuable prospects to your web pages. SEO involves incorporating keywords that consumers search for into your material. To measure content metrics , you can use programs like Google Analytics. 'Image source. Two words: content marketing.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics, SEO] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    However, until now the majority of this content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand’s ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library. Press Releases
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics, SEO] Don't Miss Out! Catch Up on This Week's Most Shared Content
    With so much on an inbound marketer''s to-do list each week -- creating content, drafting emails, fine-tuning SEO, etc. -- we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice. SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO. Can you believe it? Tweet.
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