• HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Analytics, SEO] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms.
  • SYNECORE  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] How to Convince Your Boss to Switch to Responsive Web Design
    Having a single URL will also give you a leg up when it comes to SEO. If redirects aren’t structured properly, search engines might not know that two URLs actually serve the same website for different devices, which can have a negative impact on your search relevance and compromise your analytics reporting. Social Media.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] Inbound Marketing – What is it?
    With SEO done properly, doubled with great content there is a high chance you’ll be up on the first page. Have a look into your analytics and see what your best performing posts are and at what time of they are. 'What exactly IS Inbound Marketing? These represent what a company should be doing to bring in more customers. Attract.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] 7 Corporate blogging blunders to avoid
    Here are the seven of the most common corporate blogging blunders I see: Stuffing the blog full of “SEO articles” At least once a week, I receive an email asking me to create X “SEO articles” with a particular keyphrase density. Let’s get something straight: there is no such thing as an “SEO article.” Ignoring the data.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, SEO] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. The post Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns appeared first on Ifbyphone. One too many, I’m sure. Call Routing Call Tracking
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics, SEO] Top 10 B2B Inbound Marketing Predictions for 2015
    SEO: Alive and Well. Website analytics and other data you have available about your customers and visitors can also help you in creating a profile of your ideal prospects and customers. Businesses will realize just how much earned links are worth, for both SEO and building brand recognition and trust. Traditional PPC Evolves.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics, SEO] The Top 5 Questions Sales People Get About Call Tracking
    As for how it’s implemented, there are two steps to implementation:   Define in Ifbyphone which marketing sources you are looking to track and what existing phone number we will be replacing Implement a single piece of JavaScript code via a tag management solution or on the backend of your website Will Call Tracking Hurt My SEO Ranking?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Analytics, SEO] Closing the Loop on Social Leads
    Optimize content for SEO Optimize for both on-page and off-page search engine optimization. For onpage SEO, optimize each blog posts’. Off-page SEO means generating inbound links to your content. Make sure your marketing analytics tool includes information about new leads generated from social. Indeed, building and.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Analytics, SEO] 2015 Resolution Series: Prioritize Team-Building & Bonding
    – Allie Viau, Digital Marketing Strategist & SEO Specialist . Our first resolution as a team is for each of us to earn Google Analytics IQ and Adwords certifications. 'As you may have heard, eMagine’s Digital Marketing department has big plans for 2015, and we’re kicking off the year by sharing some of our team’s resolutions.
  • FATHOM  |  MONDAY, JANUARY 26, 2015
    [Analytics, SEO] 3 Steps to Digital Marketing Success in 2015
    Analytics set up correctly. Are goals created in Google Analytics to track conversions? Paid advertising, email and even SEO all take time to gather information and make the necessary adjustments to succeed. Follow these 3 digital marketing steps to ensure you start off 2015 right: Set a good foundation. What differentiates you?
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Analytics, SEO] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Social Media. page views or more)?” ” 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Analytics, SEO] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. 'Marketing used to be easier, wasn't it? That was about it. No more.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics, SEO] 2015 Resolution Series: Professional Development
    Three days of sessions in SEO, social media, community building, content marketing, brand development, CRO, analytics, and more. 'As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. – AnnaMarie Tush, Digital Marketing Associate . Blogs.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 16, 2015
    [Analytics, SEO] Reasons to use Google My Business
    By Pamela Jeffrey, CE head of volume and visibility Read more › Digital Digest | Digital marketing blog | Connecting Element Google Analytics Google Local Google local business Google Maps Google marketing Birmingham Google my business Google Places local business marketing agency SEO agency Birmingham
  • BLOG MY CALLS  |  THURSDAY, JANUARY 15, 2015
    [Analytics, SEO] Getting Graphic with Call Tracking
    The following collection outlines both basic and high level data about Call Tracking, Conversation Analytics and related topics. Conversations Analytics gives marketers and businesses the ability to extract data from the phone conversations themselves, which drives the game to a whole new level. The Truth About Call Tracking and SEO.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Analytics, SEO] You’re doing a terrible job with search and social
    In addition, he’s doing it now and in a big way because he knows that nobody else in the legal world will engage in this sort of escapade as well as he will, so when Google starts enforcing their changes, going from YIELD to STOP when it comes to gray-hat and black-hat SEO practices, my Friend, Esq., You’ve a Chequered Past.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Analytics, SEO] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: What is SEO? 10 Free SEO Videos for Beginners. Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Analytics, SEO] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    On the other hand, we had very little SEO clout, our site wasn’t that big, and giving content marketing a try just made sense. While I will not opine about SEO and search engine ranking, I will say this: Even when you guest blog for high quality sites, the results you get from it (as measured by MQLs) varies widely. Or is it?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Analytics, SEO] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Close rate.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Analytics, SEO] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. This particular stream focuses on video but you can bet that some of the other categories like web analytics, SEO, and mobile are applicable to your video learning, too!
  • FATHOM  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics, SEO] 7 Reasons Your Healthcare Website Content is Just Plain Awful
    quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea. Practicing search engine optimization (SEO) is great – if it’s done in moderation. 'It’s easy to tell if your healthcare website content is failing. There has to be a reason, right? Tell a story. Probably not.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics, SEO] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. Entrepreneur and investor John Rampton says this, along with “SEO as a title is dying and will be dead in 2015. 'By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics, SEO] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Use SEO tactics to increase the reach of your content. To get more SEO benefits and more visibility on Pinterest, make sure the images you use for pins have keyword-rich file names. Use Pinterest’s business analytics to see which pins are most popular. Do you want traffic to your site? Then it’s time to invest in Pinterest.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Analytics, SEO] How to Build an Unbeatable Content Marketing Plan
    few vital parts of content management include content creation, content publication, and content analytics. With this tool, you can figure out how to make your website more SEO-friendly and discover new content ideas. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Analytics, SEO] 10 Marketing Terms You Need To Know – Pt. 1
    It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. This helps generate greater SEO as it allows search engines like Google to find you and place you in the ‘images’ section of their site.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, SEO] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Data and analytics will be key for marketers in 2015. With marketing automation, email marketing, SEO, lead prioritizing, content management and analytics can now be managed – and measured – all in one place. 'We all know that there has been a massive shift in the way we do marketing. billion messages (!) sent each day.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, SEO] 87 New (Really) Marketing Automation Stats
    Data & Analytics. SEARCH ENGINE OPTIMIZATION (SEO). Best-in-class companies are more than twice as likely as other companies to have a process to review website content for SEO (68% vs 28%). Searchmetrics, SEO Ranking Factors and Rank Correlations 2014 , Sep 2014). SEOMoz, Beginner’s Guide to SEO , Oct 2014).
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Analytics, SEO] You have a new match! Online dating tips for the B2B inbound marketer
    Don’t ignore your SEO either, 60% of all organic clicks go to the organic top 3 search results , so get your keywords in order to make sure that you’re sitting pretty. But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Analytics, SEO] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  Blogs within your website domain is a big SEO ranking factor.  Combine SEO with Conversions. 
  • HINGE MARKETING  |  THURSDAY, JANUARY 1, 2015
    [Analytics, SEO] 3 Ways to Improve Your Landing Pages to Increase Conversions
    Your web analytics show you’re driving traffic to the landing page, but visitors aren’t submitting a form in order to download the content. Watch this 2 minute video to discover 3 simple landing page improvements that could significantly increase the number of visitors that convert into prospective clients. Ready to learn more?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Analytics, SEO] Top 9 Professional Services Marketing Lessons Learned in 2014
    In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0 Not so fast.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Analytics, SEO] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Be sure to also include the tools that you may use throughout the year (bid management, SEO monitoring, call tracking, etc.) Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. Question one: “Did we see a positive ROI from search marketing in 2014?” as part of the budget.
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Analytics, SEO] Top 10 Professional Services Marketing Today Posts of 2014
    From LinkedIn and SEO to blogging and webinars, online marketing is no longer optional. Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 What are the most important metrics that indicate your website’s performance? For a more holistic view, firms can use Google Analytics to track a number of metrics. Enjoy!
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics, SEO] 10 Things Epic Copywriters Do
    Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. 'Image source. Investigative Research. Strategy.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Analytics, SEO] 23 Outstanding Social Media Marketing Guides
    ” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.” ” How to Use Tumblr for SEO and Social Media Marketing by Moz. What trends and changes in social media do marketers need to stay on top of? do that for me?”
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Analytics, SEO] Hiring a Marketer: What Skill Set Should You Look For?
    Search engine optimization (SEO). Data/metrics :  Understanding essential marketing analytics and the meaning of basic terms provides a foundation for adapting marketing strategy in real time, and helps prove how marketing contributes to the bottom line. Let’s talk about what to look for. Training and Background. Product.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Analytics, SEO] Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls
    'Attribution is the heart and soul of marketing analytics. Call Tracking Paid Search SEO Being able to determine which leads, opportunities, and revenue come from your marketing efforts is crucial. For many marketers, web forms are the primary way to capture online leads. What happens to them? Findings. Conversion Type. Leads Per Year.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics, SEO] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics, SEO] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    5) Find SEO keyword opportunities. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. 24) Conduct an SEO audit on your website. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, SEO] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. So what do these A/E/C firms need to know about marketing in 2015?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, SEO] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising This is done with the help of tracking pixels, tags and cookies. What is a pixel? What is a cookie?
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Analytics, SEO] Top 5 Tools for Enterprise Marketing Teams
    Raven Tools or Moz for SEO As a search marketer my favorite tools are usually SEO or PPC related. could write an entire blog post about SEO and PPC tools I love. For the past year I’ve used Moz to monitor backlinks, competitive SEO metrics, domain and page authority, and more. General
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, SEO] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, SEO] How to Find the Best Keywords for Optimizing Your Website Content
    If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Analytics, SEO] The Ultimate 2015 SEO Redesign Checklist
    We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Set-up goals within GA: Every digital marketer focused on driving true business impact knows the importance of setting up goals in Google Analytics.
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Analytics, SEO] How to Use Video to Drive, Engage, and Qualify Leads
    Plus, your video analytics can help you see which videos are performing better than others. 'Video is much more than just a content medium for delivering your message. As marketing technology begins to catch up with marketing creativity, video is quickly rising to the top of many marketers’ toolkits. Is there anything video can’t do?
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics, SEO] What Do Bounce Rate And Exit Rate Really Tell You About Your Website?
    'Even though bounce rate and exit rate are two of the main metrics featured in Google Analytics, many users still are not sure what they actually mean or how to interpret the data. B2B Web Strategy SEO have to admit; I was one of these people until I recently started digging into these metrics. Well, those days are over.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics, SEO] Interesting Infographics: The ABC’s of Landing Pages That Work
    A – Analytics. S – SEO (I would add Social Media to “S”). 'Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page).
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Analytics, SEO] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. 'As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Analytics, SEO] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    'As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive. B2B Web Strategy SEO Shocked, I dug more into these metrics, and I realized that there are many common misconceptions surrounding them.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, SEO] 4 Attributes of Your Next Content Marketing Superstar
    improving SEO and customer service. ?building Starting with workflow through to publishing, promotion and finally, analytics. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Within the process, you should have: ?defined
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, SEO] 7 Questions to Ask Before Creating a Video Campaign
    great place to start is with your website—from your home page, to your blog, and to your landings pages—this will help with SEO and encourage prospective customers to convert. Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, SEO] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. To track conversions, you can set up goals in Google Analytics for each piece of downloadable content on your website. It starts with content.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, SEO] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Be smart about SEO. attended HubSpot’s Inbound ''14 earlier this year, and I made it my mission to see Rand Fishkin of Moz talk about SEO practices to love & practices to leave ( see his presentation here ).
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, SEO] Search Engine Marketing is Legion
    'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Similar to the law of conservation of mass, enterprises have the law of conservation of budget.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Analytics, SEO] Why Should Marketers Change To Google Tag Manager?
    Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. Classic To Universal Analytics Migration. Conversion Metrics SEO
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Analytics, SEO] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. This is also a key SEO strategy, but hey … we’re going to focus on promotion this time out.). 'Congratulations! Fantastic. Yikes!
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Analytics, SEO] Marketing Students: Education vs. Application
    In addition, today’s marketing is digital – students need to be exposed to elements of SEO, social media marketing, inbound marketing methodology, email marketing, marketing analytics, and other digital marketing strategies, tactics, and tools; and not just the theories, they need a better understanding of real-world “How-To’s.”
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Analytics, SEO] How to Make Your Infographic Clickable in 10 Minutes or Less
    You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. couldn''t find a way to disable this, so just know that this doesn''t set you up for great SEO benefits from your infographic -- if anyone embeds the infographic, it won''t redirect people back to your post.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics, SEO] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    At KoMarketing, we develop buyer personas  to better understand our target audience, unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration.  'I’m not a huge fan of Hemingway. I Like, I get it guy! I what’s not written on the page).
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Analytics, SEO] 5 Myths About Copywriters You Believe
    Aside from writing, a talented  copywriter’s skill set  can include: SEO optimization. Analytics review and data-driven decision making. Review of website analytics for content planning. 'Copywriters are seriously misunderstood. I’m here to inform you that not everything you saw on Mad Men rings true. Image source.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics, SEO] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” Here are a few articles to get you started: What ROI Can I Expect From SEO? How to Calculate the ROI of Your SEO Campaign. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics, SEO] YouTube Analytics Decoded
    'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Monitor. Beware of the Following. YouTube
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Analytics, SEO] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Adding an SEO firm to your website redesign team is a great way of sharing the project workload, but that’s not the biggest benefit. Engaging with SEO experts during your project maximizes the impact of your redesign by ensuring your content will perform strongly in search, and drive more traffic to your new website.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Analytics, SEO] Top 6 Marketing Measurement Technologies
    The following six technologies are those rated highest in our annual State of Marketing Measurement Survey : Web Analytics: Web analytic technologies, like Google’s Universal Analytics , are currently being used by 73% of marketers. Track visitors’ activity on your websites, as well as the referring source, and when they left.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Analytics, SEO] 31 Wicked Cool Benefits of Marketing Automation
    Marketing Automation makes KPIs, data analytics, and online reporting even more exciting than they already are. in SEO. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Analytics, SEO] Standing out in a world of information density
    In this environment, the content I create and the SEO I invest in have NO impact on whether my content gets through to the user. Their content is not focused on SEO or tricky headlines that drive traffic. Their Is it going to become easier to manage as analytics improve? Target an under-served audience?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Analytics, SEO] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    At a minimum, you should be reviewing your website analytics (e.g., Google Analytics, WebTrends, etc.). For even more visitor intelligence – including who each visitor is and their unique history on your website – you can integrate your site analytics into Website Visitor Tracking technology. Know Who They Are. Thirty-seven.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Analytics, SEO] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    This 3-step process will guide you through organizing and creating content that can both improve your SEO results and increase prospective student leads for your college or university. Analytics data shows performance issues such as high bounce rates, low time on page, high exit rate or low traffic. But first, what is content mapping?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Analytics, SEO] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. could have one just for Gerris brand monitoring, one for SEO, one for business processes, and one for things like inboxes, and one for just RSS feeds. Google Analytics.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Analytics, SEO] How to Define Market Needs to Align Content Effectively
    Use Search Trends to Find Your Market’s Questions: Aiming to improve the find-ability of your content through SEO is one thing, but you can also use SEO best practices to uncover the key topics your target audience is searching for. This allows you to align your content for SEO, and also align SEO for the interests of your market.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Analytics, SEO] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Analytics, SEO] 8 Easy SEO Tools Everyone Should Use
    To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Google Analytics : The gold standard for analytics tools. Moz SEO Toolbar: This tool gives you the lowdown on the basics of any webpage on the Internet. Free Tools. Paid Tools. There you have it!
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Analytics, SEO] 43 Tweetable Answers to Top Questions About Twitter
    You can find this in the blue bar graph at the right of your free Twitter Analytics.  Optimize your tweets with the seven Twitter-specific SEO tips here.  'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". Using Hashtags on Twitter. Twitter Questions.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Analytics, SEO] The Do’s and Don’ts of YouTube Marketing
    The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Keep your videos in line with your keywords:  On top of helping your audience know they’ve found a channel that they can relate to, it’s an important aspect of your video SEO.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Analytics, SEO] Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
    Customer experience research does show that customer analytics do provide compelling competitive advantages, but more importantly, where customer needs and content objectives cross, the Mission Statement Mist can’t rear its ugly head. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, SEO] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) You''ll need an SEO tool to make this process easy. 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask?
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, SEO] How Infrastructure and Speed Is Affecting Your Content Distribution
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The real-time content mindset.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, SEO] How to Create Real-Time Content with Long-Term Value
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The real-time content mindset.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, SEO] It Takes a Village (and a Strategy) to Raise an Audience
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. 20-22. Sort of like jazz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Analytics, SEO] The social media forecast: Cloudy!
    Social scoring takes center stage  – Back in 2010, nobody had heard of Klout and but I predicted that people would become obsessed with social scoring because it represented a “personal SEO.” The social SEO snowball — I think I missed this one but I''m not sure why … In 2010, B2B companies were far behind the social media curve.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics, SEO] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. It’s pretty surprising that we’ve made it this far without mentioning SEO. Good news for referral traffic, even better news for your SEO efforts. ” Sure it does. Sounds like me, too. Clicks.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, SEO] 3 Reasons Why SEO & PPC Are More Powerful Together
    'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. Both are equally important.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, SEO] The Ultimate Guide to Hiring Effective Marketers
    If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. In his section within Tatiana Liubarets’ article , he says, “Today it is important to have some strong analytical skills, specifically some competence in statistics. 'Let’s play a game, you and I. need rock stars.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Analytics, SEO] Where Keywords Fit Into the Future of SEO
    – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). '"What''s in a keyword? That which we call a rose by any other name would smell as sweet.".
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics, SEO] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics, SEO] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    You will learn about: Using SEO to sell more. Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Start by downloading our free 20-pg. Incorporating mobile, automating PPC ads, boosting Google Shopping.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics, SEO] 26 Awesome Search Engine Marketing Guides
    What common SEO pitfalls and mistakes should they avoid? Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. by WordStream. John A. by PPC Hero.
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics, SEO] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Search Engine Marketing SEO Uncategorized
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics, SEO] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. marketing data Analytics 'Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. link].
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics, SEO] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    How can we improve the SEO of historical blog posts that rank on page two or three of search results so they move up to page one? Truth be told, we''re still trying to figure out the right blend of on-page and off-page SEO tactics get us there, so we''ll save the answers to those questions for another post. Old Content for the Win.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics, SEO] The 5-point plan: how to increase marketing ROI from call conversions
    Having this data means they can fine tune their PPC and SEO campaigns. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. 'Guest post by Luke Rees.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics, SEO] 19 Excellent Guides to SEO Link Building
    But like SEO more generally, it has evolved. Image credit: SEO Book. Arsham Mirshah reviews seven free tools to help with link building efforts, including the SEOBook SEO Toolbar , about which he writes, “Not only is this a must-have for link building, but it’s also a necessary tool for anyone in SEO, period.”
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Analytics, SEO] 11 Lesser-Known LinkedIn Features You Should Be Using
    Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. To read more content like this, subscribe to Insiders. Social Medi
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics, SEO] New Report Offers Insight Into Future of Video Marketing
    It can increase audience engagement in your brand, improve your SEO efforts, and help you generate and qualify more sales leads in a shorter amount of time. 'If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! The Bottom Line.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Analytics, SEO] SMX East 2014 Preview: Competitive Research for SEO
    'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. So how did they do it?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Analytics, SEO] How Consumers Decide: Marketing for the 5-Step Model
    As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. 'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Gym or happy hour? TV or sleep?
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Analytics, SEO] 6 Clear Signs You’re Ready for a Video Marketing Platform
    It can feel like a tall order, but you can easily do this with the analytics a video marketing platform provides. You want to improve your SEO. Overall, you can look to the analytics behind your current content to amplify what’s working and modify what isn’t. You need to evaluate video’s impact on sales. watch a product demo!”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics, SEO] The True Stories Behind the Web's Coolest Content
    Dennis Goedegebuure (Head of Global SEO, Airbnb ). Analytical. 'The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music. and the musicians who made it. That groundbreaking documentary series? Behind the Music. Milli Vanilli and M.C.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics, SEO] 20+ Metrics for Measuring B2B SEO Performance
    My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. SEO Trend Analysis. Final Thoughts on SEO Benchmarks. Have we hit every SEO metric possible?
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