• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Analytics, SEO] Study: How Much of Your Content Marketing Is Effective?
    on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” SEO, it may be better to publish fewer pieces of content that are. include time, money, and analytics. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? 700 content marketers. content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Analytics, SEO] Content Methodology: A Best Practices Report
    Use web analytics to examine which channels. Which SEO terms are most successful? Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. Content. going.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Analytics, SEO] 7 Steps to Brilliant B2B Marketing [Part 1]
    Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. 30% of B2B marketers regularly overlook SEO, while over half (55%) don’t pay attention to Pay-Per-Click. B2B marketing is a machine with different moving parts. Let’s take a look! 80% use eNewsletters.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Analytics, SEO] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    You definitely don’t want to see a sharp drop in your blog’s analytics. Make your blog more searchable by keeping it SEO-friendly. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Why You Should Blog for Your Business. Blogging can help you generate leads. Be Consistent.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Analytics, SEO] 5 Key Steps to Consider When Guest Blogging
    With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. If you’re tracking visits, use Google Analytics to see what type of audience your post has sent to your site. Earning quality backlinks.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Analytics, SEO] 10 secrets to research the best SEO keywords
    SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Check the Backend via Analytics.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Analytics, SEO] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Why is this metric important? Anything over 2.00 Don’t panic.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Analytics, SEO] Doing More with Less: Conversion Rate Optimization Technology
    The ultimate marriage of data and design as well as science and art, CRO is the often forgotten ying to SEO’s yang. You see, while SEO is fantastic at increasing website traffic as well as enhancing overall web presence, it doesn’t do much with the audience it draws to your website. Google Analytics. What is CRO? Heat Mapping.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Analytics, SEO] Audio Content Made Easy: Fantastic Apps for Podcasting
    If you want a service that’s tried and true, with helpful analytics, Libsyn’s been around since I first started podcasting back in 2005. Add a transcript to your podcast for SEO value: think about how many keywords you drop during the natural course of conversation! By Kerry Gorgone, {grow} Contributing Columnist.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Analytics, SEO] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Analytics, SEO] Why Your Content Marketing Strategy Should Include Long-Form Content
    Boosts SEO. Google Analytics provides only a few metrics to do that: sessions, new sessions, bounce rate, goal conversion rate, and goal value. Social reach is built into Skyword Analytics. We all remember the time not long ago when short-form content ruled. As you can tell, the longer the article, the higher it was ranked.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Analytics, SEO] The 12 Best Competitive Intelligence and Benchmarking Tools
    There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics). RazorSocial (Social Media Analytics). Google Review Count: 400,000. Siasat.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Analytics, SEO] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. We also love our free Google Analytics and Google Search Console accounts. Having at least one image on every page helps with SEO. But don’t worry – SEO is not rocket science. There’s a lot to know about content marketing. The bad part? Audience. Video.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Analytics, SEO] 6 Different Ways to Organize Your Marketing Stack
    The top tier of the stack is team collaboration, followed by a second tier for prospecting, a third tier (split in two) forwebsite and inbound marketing, and a fourth tier for analytics. As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. . Acquia: Four Shelves.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Analytics, SEO] 5 Criteria for Selecting A Professional Services Marketing Firm
    To gain productive and valuable marketing insight, you need to employ a group of blended skill sets—online, analytics, creative, writing, strategy, social, project management and more. Download a free copy of our SEO Guide for Professional Services  to create an SEO plan to make your firm easily found online. How Hinge Can Help.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Analytics, SEO] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    It’s easy to fall into the analytics side of the job. Haley News SEO/Social Media Social Media and Staffing Industry social media for staffing firms Staffing Industry Social Media Strategies Staffing Industry Social Media Use Strategies for Social Media and StaffingMost importantly, I’ve seen the staffing industry shift.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Analytics, SEO] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. From there, you should evaluate how bad the drops in rankings are and adjust your SEO strategy. You’ve noticed a dip in website traffic. Final Thoughts.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Analytics, SEO] 5 Ways Blog Analytics Improve Your Business Blog
    How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Are you using SEO tools? This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ocial Media.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Analytics, SEO] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches. Marketing AnalyticsToday, we’re going to chat about Knowledge Graph listing. The longer version is more complicated. Convinced enough to give it a try?
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Analytics, SEO] Marketing Skills for the Future
    For example, what we know about SEO or social media today may not be true in a few months. How-to guides offer quick step-by-step instructions for completing those marketing tasks that need attention (For example, How to Set up Google Analytics ). Forget about finding someone who has all of the required marketing skill! Google it.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Analytics, SEO] 6 Different Ways to Organize Your Marketing Stack
    The top tier of the stack is team collaboration, followed by a second tier for prospecting, a third tier (split in two) for website and inbound marketing, and a fourth tier for analytics. As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. Acquia: Four Shelves.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Analytics, SEO] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    But then you take a deep dive into Analytics and realize your content assets aren’t performing as expected. What I like best about it is it involves the whole team (SEO, social media, content), so we’re getting different perspectives to inform content strategy. So what does it have to do with B2B marketing strategy? Refine.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Analytics, SEO] Building a marketing team to fuel triple-digit annual growth
    Before CloudLock, Bernd was the VP of Marketing for Localytics, helping establish the company as the leading provider for app marketing and analytics. Every company I have worked for in the last ten years has gone through almost triple-digit growth every single year. Aligning sales and marketing. It is always eye-opening. Hiring for success.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Analytics, SEO] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Also, to get the most out of your online marketing program, be sure to use analytics —and frequent reporting—to understand what is and isn’t working. Offsite SEO (targeted link building to increase quality website domains linking to your website). Kotler’s crystal ball predictions were not too far off. Key Trends Influencing the Mix.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Analytics, SEO] Digital Marketing 2016: Top 100 Influencers and Brands
    Measurement, analytics, statistics, quantification, optimization – these are the stuff of proven strategies. Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Google Analytics. WHAT ARE THE EXPERTS SAYING? It isn’t seen as sexy and it can be boring.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Analytics, SEO] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Marketing ROI is an enigma for many professional services firms thanks. growth!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Analytics, SEO] An expanded view of influence marketing measurement
    Site authority and SEO (through effective links). have been working with the Canadian analytics company gShift for several years. SEO — Through the podcast sponsorship and joint content efforts I have provided dozens of backlinks from my high-authority site. Undoubtedly it has. But does it work? Very few. But does it work?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Analytics, SEO] The Top B2B Website Marketing Metrics
    The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. One of the most common terms in B2B website optimization is SEO, search engine optimization.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Analytics, SEO] Should You Pay for Content Distribution?
    Sure, we possess plenty of SEO know-how and a knack for delivering information in a way that’s entertaining and interesting. Sure SEO best practices will launch you to the top of search engine results—but what if your content doesn’t even make it to the search engine? This doesn’t mean we’re throwing in the towel, though. What’s Next?
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Analytics, SEO] Agencies Under Pressure to be More Digital
    Know how to improve clients’ Quality Scores for better SEM/SEO? The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. Marketing has changed more in the past five years than in the past 50. over 2015. Digital Work Drives Agency Growth. In 2014, U.S.
  • BIZNOLOGY  |  MONDAY, APRIL 11, 2016
    [Analytics, SEO] Why SEO is just the start for digital marketing
    With all that hard work behind you – the SEO and analytics, the content strategy and content development – you   must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Which is why focusing solely on SEO and traffic metrics is a mistake. SEO doesn’t work in generalities. Congratulations.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Analytics, SEO] 10 essentials missing from your business website
    On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. SEO Plugin. An SEO Plugin is just what you need to double-check the search engine optimization “health” of your pages before publishing. You want a business website that sells.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Analytics, SEO] 7 Powerful Ways to Conduct B2B Buyer Research
    Analytics is key to figuring out how your buyers found you.  72% of buyers  turn to Google once they have recognized their pain point, but the path from there is unknown. Working backwards through site analytics, you can determine which keywords leads used and how long they stayed on your site. Waste not want not. . Lead Forms .
  • ACTIVEDEMAND  |  TUESDAY, APRIL 5, 2016
    [Analytics, SEO] Automated Personalization and the “Zero Moment of Truth”
    This ZMOT phenomenon can be categorized in two ways: The ‘predictive MOT’ at the beginning of a sales cycle, and the ‘final buy MOT’ at the conclusion; we could be using analytics more strategically with all the other moments in the middle – and all that nurturing that must occur along the buyer’s journey.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Analytics, SEO] 7 Powerful Ways to Conduct B2B Buyer Research
    Analytics is key to figuring out how your buyers found you. Working backwards through site analytics, you can determine which keywords leads used and how long they stayed on your site. Keywords are pivotal points of data — they connect the dots between your own success at SEO and your buyers’ needs. Lead Forms.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Analytics, SEO] 7 Content Marketing Mistakes Costing You Time and Money
    You’ll need: A bit of SEO acumen to find out which words your audience uses, and which topics are associated with them. You’re not paying enough attention to SEO. Good SEO is critical to a successful content marketing program. SEO should come in long before you hit publish. Print out our 5 SEO Strategies  infographic. 7.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 31, 2016
    [Analytics, SEO] Market networks bring businesses into the “enabling economy”
    So many small business owners lose out because they don’t know how to efficiently do marketing, SEO, customer service, etc. So many small business owners lose out because they don't know how to efficiently do marketing, SEO, customer service, etc. At SXSW I became aware of a new marketing trend called “ market networks.”
  • HALEY MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Analytics, SEO] What’s in a Staffing Website?
    And we monitor analytics on more than 250 sites every month. Ask Haley Content Marketing Email Marketing Trends Haley News Idea Club Marketing Tips SEO/Social Media Technology Best Staffing Website Haley Marketing Group marketing for staffing staffing website Staffing Website ChecklistWhat does yours say? Attracting new clients.
  • SALESFUSION  |  WEDNESDAY, MARCH 23, 2016
    [Analytics, SEO] Best Practices for Website Conversions
    best practice SEO strategy and an engaging social media presence can help bring visitors to your site, but getting them there is only part of the equation. mouse moving toward the exit button) and offers built in A/B testing and analytics. reporting & analyticsBut once again, that’s only part of the equation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Analytics, SEO] The Simplest Ways to Make the Best of Content Marketing Challenges
    Developing buyer personas is just the first step in better understanding your target audience and unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. Source: Quora ). Source: KoMarketing ). you need to get into the mindset of your customers.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Analytics, SEO] 13 Valuable Skills You Can Teach Yourself for Free
    The inbound marketing certification course , for example, is a free marketing training course that covers how SEO, blogging, landing pages, lead nurturing, conversion analysis, and reporting come together to form a modern inbound marketing strategy. Ever wanted to become a master at Excel? Or learn how to negotiate effectively? Check 'em out.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Analytics, SEO] 16 Enigmatic Business Blogging and Other Marketing Stats
    Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% of total marketing budgets currently to 11.7% As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Image credit: Association of National Advertisers.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Analytics, SEO] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    What: Gartner’s annual marketing conference was created for senior marketing execs in analytics, multichannel, commerce, and customer experience roles. “If you’re the smartest person in the room, you’re in the wrong room.”. It’s a good principle to live your life by. You can’t go to just any old conference, though. Nashville, Tennessee.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Analytics, SEO] The Ultimate Dictionary of Marketing Terms You Should Know
    Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? Learn how to do keyword research for SEO here.). L. Learn more about SEO here.).
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Analytics, SEO] 8 Best Practices for Using Google AdWords
    When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. You can also look at AdWords Reporting in conjunction with Google Analytics to get a more complete picture of what you’re doing well and what you can do to improve in areas like bidding and messaging.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Analytics, SEO] 17 Ways to Promote Your White Paper for Lead Generation
    Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. To optimize your success, measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. You’ve written, designed and produced a white paper. Now you can relax.
  • CONTENT STANDARD  |  THURSDAY, MARCH 3, 2016
    [Analytics, SEO] What Does Original Content Actually Mean?
    We place such a premium on promptness that the term “newsjacking”—integrating popular and current news into your content—has been widely suggested as a tactic to boost SEO. One of Google’s major SEO algorithms, Panda, regards uniqueness and quality  as extremely important when ranking content. What Is Originality?
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Analytics, SEO] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Having a detailed and focused list of relevant, attainable target keywords for you to optimize your content for is the best way to ensure that you are as effective and efficient as possible when it comes to both SEO and content creation. Does sales have access to your marketing analytics and insights for the leads handed off?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 2, 2016
    [Analytics, SEO] Take Your Website to the Next Level – Data [Infographic]
    Tools like Google Analytics are easy to use and available for free so you can get started right away and make the most out of your web marketing. Once you’ve implemented analytics and A/B testing, and become a data-ninja, you can use your new skills and insights to maximize user traffic to your website. All rights reserved.
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Analytics, SEO] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    The ability to generate links is a major benefit to your marketing and SEO. How to Use Google Analytics to Optimize Your Content. If you need an answer to a question where do you turn? Do you climb a mountain to find a sage old man or woman? the 10 key elements of a ‘best answer’ post. How To Be The Best Answer. ’ on Google.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Analytics, SEO] Converting B2B Leads Through Social Content: 3 Keys to Success
    In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). However, creating and delivering social content is a big challenge for many B2Bs.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Analytics, SEO] A Simple Guide to Creating a Modern Digital Marketing Strategy [Free Ebook]
    From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business. In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Analytics, SEO] The Content Standard: How We Transformed from Content Marketers to Editors
    My former boss who ran the company’s SEO efforts, noticing I hadn’t fallen into a groove, gave me honest advice that I now pass on to any new person I meet at the company: Only you can decide the impact you’ll have here. I remember my reaction the first time Skyword tried to recruit me from my last job. The Result. 2014).
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Analytics, SEO] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    Over a year period of team, we successively focused on improving website SEO and Pay Per Click. Then based on the analytics, we see what works best. Editor’s note: Richard M. Hoffman founded the R.M. Hoffman Company in 1959 by as a manufacturer’s representative specializing in clutches and brakes. My father started it in ’59.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 25, 2016
    [Analytics, SEO] Marketing hated IT, and IT hated marketing — and that wasn’t right
    The plan did not involve any significant re-organization within McKesson, but we have added resources to build expertise in like customer experience, SEO, marketing automation, analytics, and content marketing. Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. What does the plan entail?
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Analytics, SEO] How to Stretch Your Nonprofit’s Marketing Resources
    There are plenty of copyright and SEO friendly ways to do this as well—after all, you can’t just re-publish someone else’s content word for word on your own site: even if you cite the original author, you still risk copyright infringement (and getting dinged for duplicate content in Google Search). Be a Curator, not a Writer. Can’t write?
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Analytics, SEO] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all. Six months after jumpstarting the general technology blog, Leighton helped Marco redesign their blog to optimize it using SEO best practices, as well as restructuring the site map.
  • BIZIBLE  |  MONDAY, FEBRUARY 22, 2016
    [Analytics, SEO] Marketing Management Strategies That Define Great Organizations
    16, Bizible CEO Aaron Bird sat down for a fireside chat with Peter Hamilton, CEO of TUNE, a mobile marketing analytics platform, during this month’s Pipeline Marketing Playbooks event. On Feb. The CEOs discussed everything from the rise of TUNE and Hamilton’s development into CEO, to demand gen hacks and the future of mobile.
  • CAPTORA  |  FRIDAY, FEBRUARY 19, 2016
    [Analytics, SEO] #C2C16- Our Favorite Memories
    Meagen Eisenberg discussed how they needed a solution to help them scale their SEO/SEM programs to meet business goals! They chose Captora because it gave their team the ability to quickly and easily build a scalable SEO/SEM program. Many marketers aren’t doing SEO correctly or only focus on SEO. Leads Increased 33% MoM.
  • NUSPARK  |  THURSDAY, FEBRUARY 18, 2016
    [Analytics, SEO] Matching the Offer with Buyer Mindset: The Website Dilemma
    If you’ve done a good job with your SEO, you’ll be found by those who are browsing with organic searches, and you’ll also have returning visitors coming back for more serious investigation or to make a purchases. Admittedly, Analytics Can Help. Analytics B2B Lead to Sale Process Conversion Tactics Marketing Strategy Website Design
  • KEO MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Analytics, SEO] New KEO Marketing Guide Provides Valuable Framework for B2B Mobile Marketing Success
    Tips for boosting engagement and web traffic from mobile users: As of last year, having a mobile-friendly website is a major SEO ranking factor. Ways to optimize performance: The guide concludes with a quick rundown of goals you can track in Google Analytics to gain perspective on your mobile marketing performance. Mobile Marketing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics, SEO] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM. Analytics Tools. Ready? Price: Free!
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics, SEO] Website Traffic Bounced Back, but Not All the Way Back
    Content Marketing SEO/Social Media content marketing marketing for staffing agencies Staffing Website Traffic Website AnalyticsIn the second half of 2015, especially in the final months of the calendar year, we saw website traffic decrease to staffing and recruiting websites. Or, it's simply a New Year's Resolution. percent. percent.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Analytics, SEO] 10 Social media metrics every marketer needs to know
    73% plan to increase spending on marketing analytics ( The CMO Survey ). Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob Petersen’s latest webinar is all about measuring social media. Thanks to all our sponsors! Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Analytics, SEO] Are marketers getting lost in the Dark Funnel?
    The Dark Funnel martech space is already emerging through smart URL systems, influencer marketing analytics, stronger audience development tools, and content performance platforms, which can bring the entire story together. smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Analytics, SEO] 6 Ways That Nonprofits Can Improve Their Keyword Research
    The power of search engine optimization (SEO) is irrefutable. When it comes to success with SEO, long-tail is the name of the game. That’s why, after building your initial blog topic and SEO keyword lists, you’ll want to research similar angles and directions. Focus with SEO is key. The good news? Need More Support?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Analytics, SEO] What to expect when you’re expecting #MarTech next month
    Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. Check out the results of the first study.).
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, SEO] The Fundamentals of Increasing Web Traffic from Social Media
    Even with careful SEO optimization , you still need to build awareness of your presence on the web, and social media is often the perfect means to that end. Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? So, why not you? The result?
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Analytics, SEO] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Click to tweet! ). 5) Marketers in APAC who measured marketing analytics 2+ times per week were twice as more likely to achieve greater ROI. Click to tweet! ). 8) Nearly 70% of marketers in APAC say that growing their SEO/organic presence was the most important marketing tactic last year -- which means growing traffic is top-of-mind.
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics, SEO] Growth Marketers’ Top Priorities: Survey Recap
    Asked to name the most important skill they look for when hiring new team members, respondents’ answers included the tactical — “SEO optimization” — and the emotional — “curiosity.” The results, like modern digital marketing, is a mix of the creative and the analytical.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics, SEO] Time Constraints: Content Marketing’s Greatest Challenge?
    However, in the same survey where marketers bemoaned the crippling effect of time constraints, nearly a third (30%) reported that they aren’t using analytics software to track their content marketing results. That’s why as a leading SEO agency , KEO Marketing monitors analytics for every campaign we execute.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics, SEO] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. Last year, we saw significant changes in marketing technology. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Smith says: Webmail. Desktop. Gmail.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics, SEO] Everything You Need to Know About User-Generated Content
    Boost your SEO efforts. With reviews on your own site, you : Increase the amount of content on the page, which helps with SEO. If anybody doesn’t know what Curalate is, it’s a visual analytics scheduling and rights tool.”. Want more content? High-quality, on-strategy content that resonates with your audience? Who doesn’t?
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics, SEO] Why Lead Quotas (and Other Vanity Metrics) are Hindering Your Long Term Growth
    Marketing is all about the long game, especially when it comes to tactics such as content marketing, SEO, and nurture. to get our take on the balance of creativity and analytics in marketing. So, the mad dash for leads can ultimately hurt more than it helps, especially if it leads to a half-baked strategy. This is okay. Audience size.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics, SEO] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics, SEO] 20 Tremendous Digital Marketing Stats and Facts
    Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%). Image credit: MarketingProfs.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Analytics, SEO] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    At the Content Standard we monitor visitor data daily using the Skyword Platform and Google Analytics —this allows us to know exactly who our target audience is, what they like, and what’s not resonating. Only 17 percent of enterprise marketers reported having an analytics scientist role on their in-house marketing team.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Analytics, SEO] 5 Tools to Manage Your Freelance Content Team
    Aside from being free, it includes a variety of plugins that optimize your blog for SEO and promotional purposes. All your freelance writers have to do is log into your website’s WordPress account, copy and paste in their work, and fill in all the correct SEO information through the Yoast SEO plugin. Finding freelancers  .
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Analytics, SEO] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    For example, if you're interviewing for an SEO position, a relevant strength to tout might be your analytical abilities. Where do you see yourself in five years? That question is, as HubSpot recruiter Emily MacIntyre puts it, "so boring.". No sweat. No tears. Minimal stumbling. Oh woe is you. Be forward thinking. There just are.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Analytics, SEO] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Though it now occupies a less prominent place in Google’s suite of apps, services, and websites, using Google+ continues to help organizations improve their SEO. Mobile-friendly sites rank higher.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Analytics, SEO] Understanding the 4 Pillars of Content Marketing
    Easy discoverability — In addition to being SEO-friendly, your content should be easily discoverable within your blog or resource center. Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. Creation. Experience. Insights.
  • KEO MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Analytics, SEO] KEO Marketing Publishes Ultimate B2B Lead Generation Guide
    Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals. Educational Content Marketing: Creating content that helps clients or customers research solutions.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Analytics, SEO] 8 Ways to Improve Your Online Content Marketing
    You can identify this content by listening to audience feedback via social media, reviewing your social analytics, and referring to the various content performance metrics (landing page conversions, email open and content offer download rates, etc.) Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Analytics, SEO] What to Include in a Content Marketing Proposal
    If you’re looking for a comprehensive list of metrics for measuring content/SEO performance, take a look at this post. Some other materials to consider looking at include site analytics data, existing marketing collateral, industry publications, and events/tradeshows. What To Do When Content Marketing Fails To Improve SEO Performance.
  • BIZNOLOGY  |  TUESDAY, JANUARY 19, 2016
    [Analytics, SEO] Top-10 Biznology articles in 2015
    So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. No more SEO worries for dynamic content? Content Marketing 5 News Adobe Dreamweaver Adobe InDesign Adobe Photoshop Adobe Systems Google Google Analytics Microsoft Excel Microsoft PowerPoint Oracle Corporation
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Analytics, SEO] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Search Engine Optimization (SEO) – Employing this technique helps ensure that the websites and content you’re responsible for are easy to find on search engines because you’re using relevant keywords and terms. Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics.
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics, SEO] 3 Big Questions With SEO Expert Chuck Aikens
    For starters, social media’s rise has posed challenges to search engines — and to the digital marketers who rely on SEO for organic lead generation. ” How will SEO change in 2016? Aikens : SEO is no longer just about keyword density and inbound anchor text. What hard and soft skills do SEO specialists need today?
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics, SEO] Social Pro | A New Way for Staffing Firms to Use Social Media
    content developer that has a strong analytics background to understand what type of articles were successful in the past and a futuristic outlook to forecast what will be successful in the months to come. Custom call-to-action banners connected to Google Analytics to track conversion rates. Why We Created Social Pro. What Do You Get?
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Analytics, SEO] Where Did My Website Traffic Go?!
    Content Marketing SEO/Social Media content marketing google analytics staffing websites Web Analytics website trafficAfter that analysis, I wanted to do some more research to see if that trend was present across all of our clients. It turns out that it was taking place across the board. . So why is it happening? percent ).
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Analytics, SEO] Making SEO a Priority During Website Launch Planning
    You might be tempted to skip this step or plan for only the SEO section of the project if that’s your role, but trust me you’ll be missing out. SEO Considerations. Thinking about SEO before you launch will benefit you in a few ways. So you see, addressing SEO needs head-on will prove to be beneficial in more ways than one.
  • SNAPAPP  |  WEDNESDAY, JANUARY 6, 2016
    [Analytics, SEO] 4 Key Factors When Assessing Your Content Marketing ROI
    To build a clear ROI, you need analytics that measure your impact at each stage of the buyer’s journey — from first look to a closed sale. . Some marketers keep SEO in its own corner, but it’s important to include  SEO while calculating content marketing ROI. Content marketing ROI is the trickiest part of the business.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Analytics, SEO] Add For Immediate Release to your podcast queue
    76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. So, it was an honor to be included. Go git ’em!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Analytics, SEO] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    Per article from Search Engine Land: Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions. 20 Ways B2B SEOs Can Leverage Schema.org Markup. The Demise of Google+. Image Source. Smart Goals For AdWords Advertisers.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Analytics, SEO] Google Analytics- Calculated Metrics for Lead Generation Websites
    Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Marketing Strategy AnalyticsMake note. Sample Calculations.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Analytics, SEO] Best Website Techniques for Greater Online Lead Generation
    Be sure to include at least 200 words of search engine optimized (SEO) copy on your homepage and pay special attention to ease of navigation. Use a client relationship management database (CRM) or website analytics, such as Google analytics, to track visitors history and interaction with your site. Additional Resources.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Analytics, SEO] An Overview of My Top Content Published Throughout 2015
    On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. Since January 1, 2015 I’ve published 28 articles on the Haley Marketing Group blog. Related Content: We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads! It was tough!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, SEO] Audienti merges SEO, Advertising, and Influencer Engagement services
    It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. I have had access to Audienti for a couple years now, back when it was called OMAlab.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, SEO] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    good approach for this is to take your list of wants and incorporate them in a way that aligns with your business goals, the needs of the ideal site visitors and the technical realm of SEO. Many people aren’t well informed of the mechanisms to gather analytics for their websites much less actively pay attention to them.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, SEO] Get Over Your Fear of Marketing Automation Software
    Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. There are more options so pricing has become much more competitive. The price!
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, SEO] Get Over Your Fear of Marketing Automation Software
    Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. There are more options so pricing has become much more competitive. The price!
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