• HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Analytics, SEO] Voice Search Strategy: What Marketers Need to Know Now
    Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. And Victor Pan , HubSpot’s SEO senior marketing manager, echoes that trend, noting that there’s a “higher intent” behind voice searches than conventional ones. That's great.
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Analytics, SEO] 7 Things You Need to Know About Optimizing for Mobile in 2016
    Recommendation: If you must prioritize, take into consideration data from Google Analytics that will help tell you the most common browsers and mobile devices used to access your site. Can I optimize my site for mobile search, as in mobile SEO? Here and abroad more users access the internet from mobile devices than ever before.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. great example is Moz’s Web Developer’s SEO. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. great example is Moz’s Web Developer’s SEO. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. great example is Moz’s Web Developer’s SEO. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, SEO] Study: How Much of Your Content Marketing Is Effective?
    on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” SEO, it may be better to publish fewer pieces of content that are. include time, money, and analytics. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? 700 content marketers. content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, SEO] Content Methodology: A Best Practices Report
    Use web analytics to examine which channels. Which SEO terms are most successful? Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. Content. going.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics, SEO] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Google Analytics. How it helps: Want to determine if your SEO, web copy, and curated content is providing ROI? Google Analytics provides a wealth of data at your fingertips. This includes easy-to-install social share icons and content analytics, among other useful mini apps. On-Site Tools. Moz’s Open Site Explorer.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics, SEO] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics, SEO] Keys to Containing Your Marketing Costs
    Example tactics: SEO , app indexing. Metrics and analytics. A lot of thought should go into the process of budgeting for marketing costs. How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals. What growth strategy are you planning to pursue? Demand Generation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics, SEO] 8 Keyword Research Tools for Search Engine Marketing in China
    It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Baidu Analytics for Organic Keywords Data. Baidu Index.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics, SEO] 4 Steps to Get Started with Marketing Automation
    To reach this goal, you might try improving the SEO on your webpages, or test an advertising program, or try to get more press, or ramp up your social media marketing. Analytics tools? Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. We understand your pain. SET YOUR GOALS.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Analytics, SEO] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Search Engine Optimization (SEO). Skill 2: Marketing Analytics. In professional services, business growth is closely correlated to the composition of marketing skills within a firm. Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics, SEO] Mi6 Agency’s Top Charts for September 2016
    Today’s digital marketing executive has the real power to affect organizational change through omni-channel strategy development and big data analytics. Auditing your SEO. 450 million web pages audited for SEO in August of 2016 and the major issues are all items that were part of every webmasters ‘SEO 101’ class. Sources.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics, SEO] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. This isn’t really a question of knowledge (any experienced SEO pro should be able to answer without fumbling for words).
  • INTEGRATED B2B  |  THURSDAY, SEPTEMBER 15, 2016
    [Analytics, SEO] The Big Bang Theory of B2B marketing
    Data/analytics fundamentals. SEO/SEM. Standing in the center of the B2B marketing universe, you can be forgiven for having the distinct feeling that the job of the B2B marketer, already large and complex enough, is expanding at an alarming rate. B2B’s Big Bang. By 2016, B2B marketing has truly become rocket science. CRM systems.
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Analytics, SEO] Digital Marketing Agencies – How They’re Changing
    In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. In this Episode: How digital agencies have changed over last 5-10 years. How to keep your clients. How to build a great team.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics, SEO] Why You're Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. From Google?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics, SEO] ?????????SEO Copywriting Buzz: Part 2
    Even Steve Rayson, during an SEO Copywriting Certification training , said the best word count depends on the vertical. Check Google Analytics and see how your current blog posts are positioning. Then, The post ​​​​​​​​​SEO Copywriting Buzz: Part 2 appeared first on Biznology. ” Their writing is suffering because of it.
  • KAPOST  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics, SEO] Hidden Content Marketing Success Metrics for B2B
    In addition to supporting your sales enablement process, the resources you create can help drive SEO and social media traffic. Marketing AnalyticsWhat exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics, SEO] A User Experience Design Process that will drive your Website’s Performance
    Here are a couple of other ways to improve your user experience: Optimizing the load speed of your site not only makes people more likely to stick around and view more pages, it increases your SEO rankings. See Also: Top B2B Website Metrics to Monitor Using Google Analytics. And they make a great point. No Patience. The Experience.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics, SEO] Harvard Business Review report: Using analytics to create customer value
    We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics, SEO] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    To find subscriber velocity: Go to Analytics, then Watch Time in the left navigation, which gets you here. With YouTube, “SEO” is really the wrong word – it’s really discoverability, because the platform recommends videos in so many places other than search. Why are people watching it?” Not much, anyway.
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 6, 2016
    [Analytics, SEO] How a Google Analytics change may be skewing your view of SEO’s value
    – When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization.
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 6, 2016
    [Analytics, SEO] How a Google Analytics change may be skewing your view of SEO’s value
    – When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Analytics, SEO] Marketing Jobs: The Outlook is (Still) Bright
    From SEO specialists with a degree in advertising, to coding-savvy copywriters, where will new candidates fit in? An introvert with a degree in economics might be well-suited for a job in data analytics. Statistics and references have been updated. We’re celebrating Labor Day by turning the lens on our own industry. Education. The U.S.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics, SEO] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Let’s take a look at what search engine optimization (SEO) is and how marketing automation can help your SEO efforts. What Is SEO? Most website owners use Google Analytics or other similar tools to track their results.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics, SEO] What Is Digital Marketing?
    Search Engine Optimization (SEO). Read this post to teach yourself SEO in 30 days. ). With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like HubSpot. People spend twice as much time online as they used to 12 years ago. Tactics.
  • CONTENTLY  |  WEDNESDAY, AUGUST 31, 2016
    [Analytics, SEO] Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?
    For example, here’s a snapshot of my Contently Analytics dashboard , which compares stories created by topic with how those stories did across a few different engagement metrics. When you read the Moz blog, you know that team really, really loves SEO. ROI Voices analytics Ask a Content Guy SlackCass, St. Louis. Probably.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Analytics, SEO] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? Don’t underestimate what it takes to win in SEO, Social, & Content Marketing. An investment in great people. It adds up fast.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Analytics, SEO] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    LinkedIn’s analysis of its user data, which highlights the most common skills listed on the user profiles of marketers and the most in-demand skills specified by marketing employers, reveals that companies are seeking a combination of tangible technical skills like SEO and creative skills like marketing strategy. Share them below!
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Analytics, SEO] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    But losing SEO traffic can "crush" these companies, says HubSpot's Senior Product Marketing Manager, Marcus Andrews. Andrews suggests that, if they haven't done so already, marketers solve for mobile SEO first. Replacing intrusive interstitials with valuable content is a double-edged SEO sword. Source: Google.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Analytics, SEO] 10 Groups to Join on LinkedIn if You’re in Marketing
    From design to SEO to account-based marketing, these groups are a great place to start for solid information on all things marketing. Measurement and web analytics. 2.  SEO Expert. SEO is a great driver of revenue. With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Analytics, SEO] 3 Essential Marketing Skills that Drive Growth in Professional Services
    quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. Marketing Skill #1: SEO. Marketing Skill #3: Web Analytics. It’s not always obvious.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Analytics, SEO] The Five Best Pinterest and Instagram Marketing Tools
    Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” Pricing:  free.
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Analytics, SEO] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level. ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. There are roughly 4.75 billion daily Google searches.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Analytics, SEO] What to Do When Your Content Marketing Falls Flat
    So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. For one of our newer clients, we recently performed an extensive content audit of their main site and blog as part of our SEO project roadmap. Keywords driving traffic (via SEMrush ).
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Analytics, SEO] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: Little-Known Ways to Improve Your SEO. Example: Are Those SEO Strategies You Just Learnt a Scam? Adjective] & [Adjective] [What you are/SEO keyword phrase] That Will [Highly desirable promist of results]. The Only [SEO keyword phrase] Made Exclusively to [Highly desirable outcome or benefit]. Most Popular.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Analytics, SEO] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Pre-link and optimize for SEO, etc. Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. Waiting for class. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). And How?
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Analytics, SEO] How to Hire the Perfect Person to Run Your SEO
    Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). And to make that happen, you need to find and hire the right SEO talent. The hiring tips and resources in this post are a great start to discovering the right SEO expert for your company.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Analytics, SEO] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It also uses Google Analytics to study general KPIs. Then it optimizes for SEO and publish through WordPress. Within WordPress, there are lots of different built in tools that can help you optimize for SEO, like Yoast. ​​​.  . It requires careful planning, research, and talent – with the help of some great tools along the way.
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Analytics, SEO] Blog2Social removes all social sharing pain
    And this is the day after I installed the plugin app, not down the road via SEO but the day after via social. You know all the hell I go through every time I publish a blog post ? The hell I will go through after I hit submit on this post? The process I go into in great depth on  If you post it will they come (to read your blog)? Amazing!
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Analytics, SEO] The 28 Best Influencer Marketing Tools
    Sample review:  “Impactana is the ultimate in content research with a focus on SEO. Both the newsroom and the email are responsively designed to look great on desktop, tablet, and mobile devices, and every email includes analytics to help you track response rate.” Interest in influencer marketing is skyrocketing. InNetwork.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Analytics, SEO] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    These foundational outcomes of marketing technology are complemented by many others, such as analytics and optimization, display tools, etc. For example if the CMO has a $1M demand generation budget, there are technologies that can help identify the right market mix model (% spend on various channels email vs. display vs. SEO vs. events, etc.)
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Analytics, SEO] 62 Experts Share Their #1 Actionable SEO Technique
    Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. Use SEO Spider’s Web Strategy. SEO is slow.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Analytics, SEO] 7 User Experience Tests to Do When Redesigning Your Website
    Search Engine Metrics: A new website is a great opportunity to revamp your on-site SEO and see how your off-site SEO compares to your competitors. Therefore you might want to find another keyword opportunity for your home page. 2) Analytics Analysis. Designing your website can be a long and expensive process. Really?".
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Analytics, SEO] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. Indeed!
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Analytics, SEO] The Top 10 Free Content Analytics Tools
    Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Open Web Analytics. Let’s take a look. 1. Bit.ly.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Analytics, SEO] How To Project SEO Content Marketing Goals & Performance
    Similar to general, SEO competitive analysis , we were looking to determine how active and (visibly) successful competitors are with their content marketing programs. While you could argue that inbound links are also a sign of brand engagement, we recommend the review of competitive link profiles based on their significance  for SEO.
  • HALEY MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Analytics, SEO] How Does Social Media Work with Staffing and Recruiting Firms?
    Custom call-to-action banners connected to Google Analytics to track conversion rates. Ask Haley Content Marketing Haley News Marketing Tips Recruiting SEO/Social Media Haley Marketing Group social media Social Media for Recruiting social media for staffingAnd that number is increasing all the time. Follower growth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Analytics, SEO] Case study: Small business content marketing success
    Pay Attention to SEO. Get yourself an SEO plug-in for your website and learn how to fill it in properly. Whether you opt to use a free analytics tool like Google Analytics or you opt for a paid solution it is important to analyze your results. Spend By Kate McQuillan, {grow} Community Member. The Results. Consistency.
  • WEBBIQUITY  |  TUESDAY, AUGUST 2, 2016
    [Analytics, SEO] The Five Best Infographic Creation Tools and Services
    Sample review:  “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographic Creation Tools. 1) Piktochart. ” — RazorSocial.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Analytics, SEO] Metrics to Help You Track Brand, Demand, and Expand
    They optimized the platform with specialized keywords to boost SEO performance and increase rankings. Measure how customers feel about the brand through looking (via analytics tools) at the various social media channels and what customers are saying in the comments section to monitor sentiment about your brand. Business Focus: BRAND.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Analytics, SEO] Top 10 B2B Marketers to Follow for Expert Insights
    He is the co-founder of KISSmetrics and CrazyEgg , two award-winning analytics companies that rank among the best in the world. Brian Dean is the founder of Backlinko , a marketing website that specializes in SEO training and link building strategies. What does it take to climb the ranks of high-profile B2B marketing experts? Jay Baer.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Analytics, SEO] 7 SEO Tactics Most Marketers Ignore
    How many companies have even done the basics of SEO ? SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. You only have to look at how much budget SEO gets. Capital One’s Spark Business survey reports that only 17% of small businesses invest anything in SEO.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Analytics, SEO] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    This resource is a wicked summary of all the things we should be doing to keep SEO top of mind and ensure we’re getting that extra boost from the oh-so-powerful wizards at Google. (Oh and Bing, etc. The Comprehensive Guide to Content Marketing Analytics and Metrics. Content marketers are always open to consuming more content. Flat out.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Analytics, SEO] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    From a B2B marketing perspective, many of these free Baidu products offer an integrated way to enhance SEO efforts. In addition, Baidu’s free analytics tools can help webmasters analyze their efforts. In fact, most marketers have no idea where to start. Great User Base and a Broad Business Adoption. year-over-year. Baidu has 54.3
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Analytics, SEO] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    This resource is a wicked summary of all the things we should be doing to keep SEO top of mind and ensure we’re getting that extra boost from the oh-so-powerful wizards at Google. (Oh and Bing, etc. The Comprehensive Guide to Content Marketing Analytics and Metrics. Content marketers are always open to consuming more content. Flat out.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Analytics, SEO] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    This resource is a wicked summary of all the things we should be doing to keep SEO top of mind and ensure we’re getting that extra boost from the oh-so-powerful wizards at Google. (Oh and Bing, etc. The Comprehensive Guide to Content Marketing Analytics and Metrics. Content marketers are always open to consuming more content. Flat out.
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Analytics, SEO] How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]
    Setting up proper SEO for your website is no easy feat -- especially when you're dealing with constantly changing algorithms. Each daily tip will help you step up your SEO game so that you can rank higher in search by the end of the month. How to sign up for Google Search Console, Analytics, and more. SEO Daily Promo
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Analytics, SEO] 20 Online Marketing Tools That Boost Campaign Results
    SEO Tools. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” How we use it : Search Console is critical to successful SEO efforts. How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile.
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Analytics, SEO] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales. The speed of your page loading matters to the user and that means it matters for SEO as well. SEO that is Sophisticated and Powerful. For Drupal 8, many of these SEO modules are still in testing.
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [Analytics, SEO] Why don’t more marketers use keyword research?
    It just takes longer, and requires more integration with data from your web analytics system. You have to build logic, flow charts, translation machines, and all kinds of big data analytics capabilities into the system. Though Google is a good proxy for effective content, she also needs to use web analytics system to audit the content.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Analytics, SEO] The 14 Best Marketing Automation Tools
    An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Marketing can’t be automated.) Google Review Count: 93,900. Pricing:  free.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Analytics, SEO] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    Familiarity and proficiency of these skills and tools help once-siloed departments collaborate more efficiently, and courses and certifications allow marketers to easily demonstrate their commitment and competence. 1) SEO. Do you have what it takes to succeed in today's modern marketing world? Technical Skills. Creative Skills.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Analytics, SEO] Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time
    Digital analytics company Parse.ly What the hell, here’s even a quote from Andy Rhinehart, customer success manager at Parse.ly: “For those who have worked with SEO, this has been a consistent theme. Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Analytics, SEO] 77 Blogging Stats to Improve Your Blogging Strategy
    Social shares and unique visits are the most valuable key performance indicators (KPIs): 24% and 23% of SEO experts, respectively, mentioned their profound importance. Approximately 20% of bloggers rarely or never check the Analytics of their blog. Still not sure whether your business should be out there blogging? Source ). 2.
  • KAPOST  |  TUESDAY, JULY 5, 2016
    [Analytics, SEO] In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content
    Only 4% give themselves top marks for coordinating content and SEO. B2B marketers give themselves an average rating of 2.55, on a scale of 1-5, with 5 being best, when asked how well they are coordinating their content strategy with their SEO objectives. 34% gather analytics and create KPIs to understand performance against goals.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Analytics, SEO] Is Your SEO Actually Working? 3 Ways to Find Out
    Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. But modern SEO hasn’t been the easiest thing to confine to a static set of metrics. Traditionally, SEO efforts that could rely on more technical strategies were easier to measure.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Analytics, SEO] 8 Great LinkedIn Groups for B2B Marketers
    From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Analytics, SEO] Busted! 23 Marketing Myths Held By (Some) Industries
    The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. This software allows you to easily check your analytics to see what is working and not working. Good news!
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Analytics, SEO] Where unicorns come from — feeder roles for marketing technologists
    The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Organic SEO Manager. Web Analytics and Data Senior Consultant. SEO/SEM Specialist. Head of SEO/SEM. Manager CRM and Business Analytics.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Analytics, SEO] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and seeing numbers that look a little scary, and struggling to think through the best steps to take, this article is for you. Blast Analytics & Marketing, What is Bounce Rate? Optimize Smart: 11 Powerful Methods to Reduce Bounce Rate in Google Analytics. Bounce rate. It turns out, a lot.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Analytics, SEO] Internet Marketing Vs Digital Marketing New York
    Experian Marketing Services unites customer identity, analytics & cross-channel solutions into a single marketing platform, improving the return on investment. PPC, SEO & Social, Creative, Optimization & Analytics. Opentopic blog >> marketingdrucker.tk Marketing Business Quiz Questions 22/12/2013 · BY Subair.NA
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Analytics, SEO] Applying Consumer Market Web Usability Lessons to Professional Services
    That last point may or may not be real science, since it was revealed by a recent study** that Microsoft commissioned to help sell its online analytics and advertising products. Is there anything professional services firms can learn from leading consumer websites when it comes to user experience? The Highest Traffic Websites in 2016. times*.
  • BIZNOLOGY  |  THURSDAY, JUNE 23, 2016
    [Analytics, SEO] Your big marketing budget is not as big an advantage anymore
    But it just isn’t true that cost-effective techniques such as SEO and email marketing are somehow less valuable than pricey paid search and Facebook ads. I am not saying to stop doing Facebook ads. Increased spending is more likely to be focused on analytics than on advertising. It used to be that marketing was about money.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Analytics, SEO] 15 Cheat Sheets Every Successful Digital Marketer Needs
    You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. It’s not easy being a digital marketer today. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. Content Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Analytics, SEO] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    One of the most exciting (and, let’s be honest, terrifying) things about working at an SEO agency is working on clients in completely different industries.  It’s not enough to be an expert in one client industry or target market – you have to be an expert in all of them. Relationship Building. Modex Supply Chain Expo in Atlanta, GA.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Analytics, SEO] The Six Best Google+ Marketing Tools
    But it can still be interesting place to hang out, and it may help with SEO. Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Here are half a dozen of the most popular, as ranked by reviewers. Pricing: free.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Analytics, SEO] 13 Key Website Design and Development Areas to Bring in Business
    Analytics. Web analytics are now commonplace. Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. SEE ALSO: Top B2B Website Metrics to Monitor Using Google Analytics. Imagery. Specialization. And, 43.6%
  • FATHOM  |  FRIDAY, JUNE 10, 2016
    [Analytics, SEO] The Top 5 Free Digital Marketing Certifications in 2016
    They come with printable certificates.). 1) Google Analytics. Subjects touched upon during the training include SEO strategy, keyword fundamentals, social media, email marketing, and a lot more. 4) Code Academy. Of course, you knew this was going to be the first on the list. There’s a lot of Googling going on here. Careers
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Analytics, SEO] SnapWrap: What’s Hot in Marketing This Week?
    Optimizing for Accessibility + SEO: Images, Videos, and Non-Text Elements. Instead on focusing on honing his analytical chops, he’s focused on honing his creative chops, using sheer hard work (no growth hacks, no shortcuts) to put out the best possible product for his readers. Four Reasons to Use Emoji in Your Next Presentation.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Analytics, SEO] 5 Techniques with the Greatest Return on Marketing Investment
    There are two benefits that separate guest blogging from blogging on your firm’s website: a) You get in front of a new audience and b) you build relevant links to improve search engine optimization (SEO). Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. The Return on Marketing Investment Calculation.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Analytics, SEO] 10 Metrics Every Marketing Team Should Track
    Knowing the specifics for each type of web traffic can allow you and your marketing team to make adjustments to your SEO strategy or your social media channel strategy near real time. “Make us more visible!” It is the mandate often heard by marketing teams for professional services firms. Metrics are the other. But which metrics matter?
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Analytics, SEO] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Analytics, SEO] What are The Most Popular Social Media Tools?
    Google Analytics. If you have been blogging for a while, Google Analytics is loaded with data for your content planning phase. Log into analytics, navigate to Behavior – Overview to see the most viewed pages on your website. Yoast SEO. Stop working harder and start working smarter. Create Stunning Graphics. Pablo.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Analytics, SEO] How To Measure A B2B Social Media Program
    Email, the website, and SEO. Social Discovery Attribution: Better attribution between social media and top performing acquisition channel results (like SEO and content marketing). Consider how networking lists help provide focus and improve the effectiveness of SEO outreach and content distribution as well. Final Thoughts.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Analytics, SEO] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    In terms of SEO, "early use cases indicate no negative search impact, and even potential benefits," according to Neustar. For marketers, the domain name system (DNS) can be a little tricky to navigate. Now, whether or not you remember the function of each part is an entirely different story. Example: www.hubspot.com. What's a Brand TLD?
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Analytics, SEO] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. It’s not mobile-friendly or SEO-friendly. What about SEO? Sometimes you might need other SEO experts or additional writers on a project. Great!
  • CONTENT STANDARD  |  SATURDAY, MAY 28, 2016
    [Analytics, SEO] How Will Machine Learning Change the State of Digital Marketing?
    Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the marketing industry, ML figures to change the whole process, from how we handle simple marketing tasks to how we approach the larger task of telling brand stories. First, though, it’s important to dispel common misunderstandings.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Analytics, SEO] 7 Steps to Brilliant B2B Marketing [Part 1]
    Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. 30% of B2B marketers regularly overlook SEO, while over half (55%) don’t pay attention to Pay-Per-Click. B2B marketing is a machine with different moving parts. Let’s take a look! 80% use eNewsletters.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 18, 2016
    [Analytics, SEO] How Engaging Content Helps You Improve Your Search Rankings
    Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. Google measures engagement through its search engine, Chrome browser, and popular Google Analytics tool. Don’t Neglect SEO.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Analytics, SEO] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    You definitely don’t want to see a sharp drop in your blog’s analytics. Make your blog more searchable by keeping it SEO-friendly. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Why You Should Blog for Your Business. Blogging can help you generate leads. Be Consistent.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Analytics, SEO] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    You definitely don’t want to see a sharp drop in your blog’s analytics. Make your blog more searchable by keeping it SEO-friendly. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Why You Should Blog for Your Business. Blogging can help you generate leads. Be Consistent.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Analytics, SEO] 5 Key Steps to Consider When Guest Blogging
    With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. If you’re tracking visits, use Google Analytics to see what type of audience your post has sent to your site. Earning quality backlinks.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Analytics, SEO] 10 secrets to research the best SEO keywords
    SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Check the Backend via Analytics.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Analytics, SEO] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Why is this metric important? Anything over 2.00 Don’t panic.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Analytics, SEO] Doing More with Less: Conversion Rate Optimization Technology
    The ultimate marriage of data and design as well as science and art, CRO is the often forgotten ying to SEO’s yang. You see, while SEO is fantastic at increasing website traffic as well as enhancing overall web presence, it doesn’t do much with the audience it draws to your website. Google Analytics. What is CRO? Heat Mapping.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Analytics, SEO] Audio Content Made Easy: Fantastic Apps for Podcasting
    If you want a service that’s tried and true, with helpful analytics, Libsyn’s been around since I first started podcasting back in 2005. Add a transcript to your podcast for SEO value: think about how many keywords you drop during the natural course of conversation! By Kerry Gorgone, {grow} Contributing Columnist.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Analytics, SEO] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.
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