[Analytics, SEO] 43 Tweetable Answers to Top Questions About Twitter
    You can find this in the blue bar graph at the right of your free Twitter Analytics.  Optimize your tweets with the seven Twitter-specific SEO tips here.  'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". Using Hashtags on Twitter. Twitter Questions.
    [Analytics, SEO] The Do’s and Don’ts of YouTube Marketing
    The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Keep your videos in line with your keywords:  On top of helping your audience know they’ve found a channel that they can relate to, it’s an important aspect of your video SEO.
    [Analytics, SEO] Closing the Loop on Social Leads
    Optimize content for SEO Optimize for both on-page and off-page search engine optimization. For onpage SEO, optimize each blog posts’. Off-page SEO means generating inbound links to your content. Make sure your marketing analytics tool includes information about new leads generated from social. Indeed, building and.
    [Analytics, SEO] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) You''ll need an SEO tool to make this process easy. 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask?
    [Analytics, SEO] How Infrastructure and Speed Is Affecting Your Content Distribution
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The real-time content mindset.
    [Analytics, SEO] How to Create Real-Time Content with Long-Term Value
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The real-time content mindset.
    [Analytics, SEO] It Takes a Village (and a Strategy) to Raise an Audience
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. 20-22. Sort of like jazz.
    [Analytics, SEO] The social media forecast: Cloudy!
    Social scoring takes center stage  – Back in 2010, nobody had heard of Klout and but I predicted that people would become obsessed with social scoring because it represented a “personal SEO.” The social SEO snowball — I think I missed this one but I''m not sure why … In 2010, B2B companies were far behind the social media curve.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics, SEO] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. It’s pretty surprising that we’ve made it this far without mentioning SEO. Good news for referral traffic, even better news for your SEO efforts. ” Sure it does. Sounds like me, too. Clicks.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, SEO] 3 Reasons Why SEO & PPC Are More Powerful Together
    'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. Both are equally important.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, SEO] The Ultimate Guide to Hiring Effective Marketers
    If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. In his section within Tatiana Liubarets’ article , he says, “Today it is important to have some strong analytical skills, specifically some competence in statistics. 'Let’s play a game, you and I. need rock stars.
    [Analytics, SEO] Where Keywords Fit Into the Future of SEO
    – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). '"What''s in a keyword? That which we call a rose by any other name would smell as sweet.".
    [Analytics, SEO] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?
    [Analytics, SEO] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    You will learn about: Using SEO to sell more. Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Start by downloading our free 20-pg. Incorporating mobile, automating PPC ads, boosting Google Shopping.
    [Analytics, SEO] 26 Awesome Search Engine Marketing Guides
    What common SEO pitfalls and mistakes should they avoid? Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. by WordStream. John A. by PPC Hero.
    [Analytics, SEO] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Search Engine Marketing SEO Uncategorized
    [Analytics, SEO] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. marketing data Analytics 'Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. link].
    [Analytics, SEO] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    How can we improve the SEO of historical blog posts that rank on page two or three of search results so they move up to page one? Truth be told, we''re still trying to figure out the right blend of on-page and off-page SEO tactics get us there, so we''ll save the answers to those questions for another post. Old Content for the Win.
    [Analytics, SEO] The 5-point plan: how to increase marketing ROI from call conversions
    Having this data means they can fine tune their PPC and SEO campaigns. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. 'Guest post by Luke Rees.
    [Analytics, SEO] 19 Excellent Guides to SEO Link Building
    But like SEO more generally, it has evolved. Image credit: SEO Book. Arsham Mirshah reviews seven free tools to help with link building efforts, including the SEOBook SEO Toolbar , about which he writes, “Not only is this a must-have for link building, but it’s also a necessary tool for anyone in SEO, period.”
    [Analytics, SEO] 11 Lesser-Known LinkedIn Features You Should Be Using
    Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. To read more content like this, subscribe to Insiders. Social Medi
    [Analytics, SEO] New Report Offers Insight Into Future of Video Marketing
    It can increase audience engagement in your brand, improve your SEO efforts, and help you generate and qualify more sales leads in a shorter amount of time. 'If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! The Bottom Line.
    [Analytics, SEO] SMX East 2014 Preview: Competitive Research for SEO
    'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. So how did they do it?
    [Analytics, SEO] How Consumers Decide: Marketing for the 5-Step Model
    As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. 'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Gym or happy hour? TV or sleep?
    [Analytics, SEO] 6 Clear Signs You’re Ready for a Video Marketing Platform
    It can feel like a tall order, but you can easily do this with the analytics a video marketing platform provides. You want to improve your SEO. Overall, you can look to the analytics behind your current content to amplify what’s working and modify what isn’t. You need to evaluate video’s impact on sales. watch a product demo!”
    [Analytics, SEO] The True Stories Behind the Web's Coolest Content
    Dennis Goedegebuure (Head of Global SEO, Airbnb ). Analytical. 'The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music. and the musicians who made it. That groundbreaking documentary series? Behind the Music. Milli Vanilli and M.C.
    [Analytics, SEO] 20+ Metrics for Measuring B2B SEO Performance
    My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. SEO Trend Analysis. Final Thoughts on SEO Benchmarks. Have we hit every SEO metric possible?
    [Analytics, SEO] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Using Universal Analytics you can even tie retargeting ads back to in-store visits or over-the-phone purchases. However, with the upcoming release of remarketing lists in Google Analytics, advertisers will be afforded more robust segmenting tools. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
    [Analytics, SEO] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Website optimization , however, has to do with getting the right people to your site (SEO), AND what to do with them once they get there.
    [Analytics, SEO] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    If you’re interested in the SEO benefits that your site could gain from going HTTPS, and are curious as to whether or not this change could be the right move for your B2B business, read on. SEO Concerns About HTTPS. In SEO, there is never a quick fix. B2B Web Strategy SEO What is HTTPS? You should be.
    [Analytics, SEO] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. 1) Pages/Session. Anything over 2.00
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics, SEO] Using Google Site Search Analytics to Develop Quality Content Topics
    For most content marketers and SEO’s, performing competitive keyword research is the primary way to learn which topics are optimal when it comes to content curation. Google Analytics offers an extremely useful tool for websites that feature a site-search bar. Setting up Site Search in Google Analytics.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics, SEO] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. SEO Performance Tools. SEO Analytics “Don’t let what others are doing affect your practice,” they’ll say. Atomic Reach.
    [Analytics, SEO] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    c)  We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) via Google Analytics and use it to inform future content creation. Analytical and detail-oriented, left-brained marketers focus on the practical side to content marketing – what do you need, why do you need it, and how can you get it?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics, SEO] Why You Need to Stop Neglecting Your Old Content
    New content becomes old content, and old content is perfect for SEO. And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update.
    [Analytics, SEO] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Google AdWords might be an important part of your marketing mix, but what about things like SEO and website optimization? Call Tracking Google Google AdWords Google Analytics Previously Google only tracked web form conversions and calls that came directly from mobile search ads. Or ad campaigns on other search engines like Bing?
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Analytics, SEO] How to Streamline Your Video Content Marketing Operation
    If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. After promoting on all relevant social channels and some targeted LinkedIn groups (where your target audience live), start reviewing video analytics to determine your performance.
    [Analytics, SEO] 10 Questions to ask in a B2B Content Marketing Questionnaire
    For more information on building out a strong keyword strategy and its importance in search marketing, take a look at these posts: SEO Keyword Research Tutorial for the B2B Online Marketer. 12 Questions to Ask When Performing SEO Keyword Research. The Importance of Keyword Specificity in SEO Keyword Research. Final Thoughts.
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Analytics, SEO] How to Benchmark Your Hospital on Social Media
    To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics. The industry as a whole is slow to adopt newer social networks, such as Pinterest and Instagram, and the majority of the Top 15 Health Systems aren’t reaping the social, content and SEO benefits of a blog.
    [Analytics, SEO] Top 6 Essential SEO Elements for Marketers New to SEO
    'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. But simply knowing the formula isnt enough; SEOs must also know how to implement the elements of the SEO formula themselves. Incredible content marketing lives at the core of any successful SEO strategy.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Analytics, SEO] The No B.S. Guide to Reducing Your Website's Bounce Rate
    'Ever gone into your analytics and seen your bounce rate hovering around or above 90%? So far, we’re in SEO kindergarten still. To find out who’s visiting your site and what kind of content they like, check out your analytics. Your SEO goes up. analytics If so, you''re in trouble. Let’s nail it.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Analytics, SEO] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Fourth, take some time to ensure that your website has been given a solid foundation for SEO success. Analytics. Your website analytics codes have been inserted on website.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Analytics, SEO] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    When it comes to understanding a good approach to video SEO, consider the difference between searching for “Game of Thrones” compared to “what is that TV show with the kings fighting and killing each other.” User intent and especially the idea of anticipating consumer needs are very important for both SEO and content marketers.
    [Analytics, SEO] 5 Content Marketing Strategies You Should Implement Today
    Combine Content with SEO. If traffic to your content is lagging, then consider spending time building up your SEO efforts. 'Content is the thing that every marketing organization knows they should be doing but aren’t always sure if they’re doing right. The whole point of creating content is to get it in front of people’s eyes.
    [Analytics, SEO] Blogging 2.0: How to Convert Content into Leads and Sales
    Since blogging is a key component of SEO, this ranking only further serves to emphasize its importance. Both of these statistics illustrate the importance of a well-informed website and strong SEO. 'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales.
    [Analytics, SEO] A Keyword Primer: Finding and Using Keywords Effectively
    These words are used by search engine optimizations professionals (SEOs) to help communicate the most important information: what the page is about. Many experts in the field recommend examining tools, your own analytics, and even conducting your own polls to discover the best phrases possible. What Are Keywords? Keyword Definitions.
    [Analytics, SEO] 5 Myths About Copywriting
    For instance, when you write a blog post, frequently linking out both internally and externally to relevant resources is highly recommend from both SEO and content quality standpoints. Keyword Density is Key for SEO. SEO copywriting is important, no doubt, but artificially increasing your keyword density is not the way to go about it.
    [Analytics, SEO] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    My go-to strategy for checking a user’s influence is looking at their social authority score, which is computed through analytics tools. Social Other places / platforms that define social authority scores include: SEO Review Tools. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start.
    [Analytics, SEO] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) This includes a solid understanding of SEO and the way to create content that attracts attention. 'Content marketing is hot! Skills To Look For When Hiring A Content Marketing Strategist. agree!
    [Analytics, SEO] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. Understanding how your web pages generate call conversions is an important step to improving ROI from SEO, social media, and other campaigns that drive traffic to your site. 'Inbound phone calls drive business.
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Analytics, SEO] 5 Handy Content Tools to Add to Your Collection
    Check out these five tools that can simplify the content process from brainstorming and organization, to SEO and distribution. Making sure your content meets SEO best practices is crucial to gaining more traffic and expanding your audience, but it can be time consuming to assess the SEO value of everything you create. Evernote.
    [Analytics, SEO] Why Keyword Level Call Tracking?
    Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page. And don’t worry, our dynamic number insertion technology ensures call tracking will not hurt your SEO rankings. 55% Bing Ads.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Analytics, SEO] The Problem With The Story You Are Telling
    The problem is that product-centric white papers, webinars, press releases and articles simply are not that interesting to the buyer … and here’s the thing … Google can tell whether or not the audience is engaged by your story, and it will impact your SEO. Blog Content Engage content marketing Google metatags Panda SEO
    [Analytics, SEO] 17 Helpful SEO Tools and Tool Reviews
    'For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO?
    [Analytics, SEO] The Inbound Marketing Methodology Explained [VIDEO]
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound Marketing.
    [Analytics, SEO] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    'You think you’ve got e-Commerce SEO problems? You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. Add descriptions and details, images and alt text to help your customers — and your SEO results. The lesson: Don’t do that.
    [Analytics, SEO] 9 Pillars for a Killer Content Marketing Strategy
    Leverage SEO. Search Engine Optimization (SEO) is one of the best free ways to get valuable prospects to your web pages. SEO involves incorporating keywords that consumers search for into your material. To measure content metrics , you can use programs like Google Analytics. 'Image source. Two words: content marketing.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics, SEO] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    However, until now the majority of this content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand’s ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library. Press Releases
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics, SEO] Don't Miss Out! Catch Up on This Week's Most Shared Content
    With so much on an inbound marketer''s to-do list each week -- creating content, drafting emails, fine-tuning SEO, etc. -- we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice. SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO. Can you believe it? Tweet.
    [Analytics, SEO] 3 OTHER Things Your SEO Team Should Be Doing
    'With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. And…just like SEO is influencing other departments, other departments should be influencing SEO.
    [Analytics, SEO] Customer Lifecycle Marketing: Reporting, Part 1
    'In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. You can refer to external sources such as Google Analytics. If your SEO/content efforts are consistent and more competitive than your competition’s, your company’s position will probably rise over time. Attract.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Analytics, SEO] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Inbound Marketing SEO Tweet This Quote ).
    [Analytics, SEO] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. They bought Adometry , a marketing analytics and optimization platform. 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look. Their solution?
    [Analytics, SEO] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Analytics. Baidu Analytics is a free web analysis and reporting tool for online marketers. Baidu Analytics – Tables / Graph.
    [Analytics, SEO] The 3-Step Guide to Better Blogging
    'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Using Google Analytics, we can see which posts are the most viewed, which lets us know which topics our audience is the most excited by.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Analytics, SEO] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Shortest Tutorial Ever on SEO (Search Engine Optimization). Answers to 18 SEO Questions You Were Too Afraid to Ask. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. 'So, you''ve decided to become an inbound marketer. Woohoo! Day 1-33.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Analytics, SEO] 6 Things You Should Be Doing Right Now to Improve Your Website
    quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Uses keywords, keeping SEO in mind. 'When’s the last time you checked your website’s performance? Make sure you’re properly tracking your e-newsletter. Is specific.
    [Analytics, SEO] Measuring that Which is Meaningful to Your Small Industrial Business
    Robert Berges Thanks to technology and digital analytical tools, we can now measure anything and everything – and see instant analysis. Your SEO plugin can show that you’ve correctly optimized a blog post (all buttons green!) With a Fitbit tracker, for instance, you can track your steps, calories burned, weight loss, etc. 1980).
    [Analytics, SEO] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks 'Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.
    [Analytics, SEO] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
    [Analytics, SEO] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. The higher your organic, the better your SEO efforts are performing. Start with these questions. Or maybe you’re the marketing person. Your Blog.
    [Analytics, SEO] 25 On-Page SEO Keystones to ALWAYS consider
    'On-page SEO is a process that no serious business should ignore. On-Page SEO : 25 Essential Considerations. Evidence suggests that longer blog posts are better for SEO. How inner pages are linked affects website architecture, which is important in on-page SEO yet is commonly overlooked. Analytics/Webmaster Tools.
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Analytics, SEO] The 9 Website Performance Metrics That Matter
    By measuring your website performance metrics and refining your website based on those analytics. Ideally, you want 40 to 50 percent of your total traffic to be organic, implying that you are using effective SEO techniques. You need a website that actually works at attracting and converting new customers. But how do you ensure this?
    [Analytics, SEO] 3 Things I Learned at the Search Engine Journal Executive Marketing Conference
    SEO analytics content 'Last Friday I was in San Francisco for the SEJ executive marketing conference. It was hosted by Search Engine Journal and sponsored by SearchMetrics. It was a small one-day event (which is great). The speakers were first-rate and the food was really good.
    [Analytics, SEO] Be Relevant or Die: The New Nature of Nurture
    When prospects from ideal target companies are visiting your site, analytics will help you determine which pieces of content to prioritize and which companies are likely to convert. 'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. But the simple truth?
    [Analytics, SEO] Online Marketing: So many experts – who will you call first?
    Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. 'The online marketing world sure has a lot of experts. There are specialists for [.]. General
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Analytics, SEO] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO. It’s not news to any of us that Google Analytics no longer shows organic search keyword data.
    [Analytics, SEO] How Long Does Inbound Marketing Take to Reach Success?
    Establishing a marketing dashboard of the analytics to be tracked. Rand Fishkin , in a Moz Whiteboard Friday, talks about the “ SEO Slog ,” i.e. the timing, investments, frustrations and expectations when doing search engine optimization work. Results are not immediate but they are long term. And for a long time, it got dreamy results.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Analytics, SEO] Maximize Blog Traffic with Top 27 SEO Plugins
    In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. YARPP.
    [Analytics, SEO] 3 Things Your Social Media Team Should Know About SEO
    We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We also the need these departments sharing their data with the social media team, including the SEO team. Enter search and social.  . Social Media’s Impact on Search. Connections.
    [Analytics, SEO] 5 Takeaways from Search Marketing Expo Advanced 2014
    Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. 'The Search Marketing Expo ( SMX) Advanced conference in Seattle, Washington wrapped up last week. Embrace Mobile. Analyze the Data.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Analytics, SEO] 60 Marketing Acronyms Every Industry Pro Should Know
    GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. SEO: Search Engine Optimization. There are a ton of components to improving the SEO of your site pages. 'Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. See SaaS.).
    [Analytics, SEO] 14 Brilliant B2B Marketing Strategy Guides
    The old “sales funnel” model is giving way to more sophisticated analytical frameworks. 'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Analytics, SEO] 9 Silly Pinterest Mistakes Only Rookies Make
    While this may not be the biggest lever for you to pull in your SEO strategy, it could help get more people to visit your website from your Pinterest profile. Once you affix those little codes to the end of a URL, post that URL to Pinterest, and get people to click on it, your analytics program will start tracking it all. Not exactly.
    [Analytics, SEO] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Facebook work best over lunch).
    [Analytics, SEO] Optimize Your Content for Inbound Marketing: Part 1
    But cost isn’t the only reason to optimize your content for organic search (aka SEO). And here’s another point: Done well, SEO can serve as a great pre-qualifier for your leads. In reality, many sites were bitten, including global brands with big and dedicated SEO teams that should’ve known better … and probably did.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Analytics, SEO] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    'SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager. Commerce Search Marketing search engine SEO SEO manager
  • VIDYARD  |  TUESDAY, JUNE 3, 2014
    [Analytics, SEO] How to Plan Your Video Marketing Strategy
    In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. 'You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Practical?
    [Analytics, SEO] Google Recognizes Importance of Phone Calls, But There’s Still a Missing Piece
    Clearly Google acknowledges the power and importance of phone calls to businesses…but there is still a missing piece that users may take issue with as they begin to rely more heavily upon call conversion data in their analytics. You’ve even paid for a responsive site so that mobile users can access everything your website has to offer.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics, SEO] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now. Google Analytics.  . One of the most reliable and widely used analytics tools to date. It’s of the free SEO tools.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Analytics, SEO] How to Hire a Content Strategist
    You are far better off searching for candidates with foundational skills like blogging, SEO, marketing automation, design, video production, even coding. Analytics and SEO can be taught more easily than can writing or design. There’s simply no telling where they’re hiding. 1) Focus on Skills, Not Title.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Analytics, SEO] Inspirational Content That #GivesYouWings
    SEO has become a profession infatuated by the language of links. Content ideas -- through to creation, promotion, analytics and strategy adjustment -- they all need to be factors. 'I love Skype. just had a call with my good friend, George. “Why don’t you just do it differently?” They are a house of media. Think.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Analytics, SEO] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
    To give you an idea what I''m doing now, I''m blogging every other business day and spending a lot of time optimizing those posts for SEO. Sort through your analytics to see which posts are getting the most views and CTA clicks already. 'Got a boss who''s asking you to balance a billion tasks? budget that got slashed in half?
    [Analytics, SEO] Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0
    For SEO pros, updates to Google’s algorithms are commonplace, but for the busy small business owner, they can be a confusing mess of black and white animals (penguin, panda). This latest update is big news in the SEO world, as there hasn’t been an announced Panda update in over a year. Panda Update SEO
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Analytics, SEO] Want to Be a CMO? Learn These 3 Skills First
    As a chief marketing officer your job is to direct teams that execute the day-to-day tactics -- SEO, content, PPC, social media, site management, etc. So look to develop your analytics skills in conjunction with your marketing know-how. 'This post originally appeared on the Insiders section of Inbound Hub. 1) Personnel Development.
  • WEBBIQUITY  |  TUESDAY, MAY 20, 2014
    [Analytics, SEO] 29 Guides to Beautiful and Effective Website Design
    Guides to Website Design for SEO. Infinite scroll: its impact on SEO and how to fix it by Econsultancy. While web designers aren’t necessarily (and shouldn’t have to be) SEO experts, the design of a site should never hinder optimization efforts. SEO Best Practices For Website Architecture by Snaptech Marketing.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Analytics, SEO] Real SEO, or How You Know When It’s Wrong
    'Once upon a time (2006), Jason Calacanis, entrepreneur and founder of the “human-powered” Mahalo search engine, famously declared SEO “dead.” Along the same lines, I think his criticism of SEO was as much a critique of the way it was commonly practiced back then: Tricking Google for short-term gain. The lesson?
    [Analytics, SEO] How Helping Others Helps You …Get More Links
    Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. Offer Free SEO Assistance. You are an SEO professional correct? Just don’t go overboard with absolutes; there might be a more significant reason why certain SEO “best practices” are not maintained.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Analytics, SEO] How Do You Measure the Success of Digital Marketing?
    'Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position.  Analytics / Big Data B2B / Technology Digital Marketing Step 1: Capture the Right Digital Data. Just think of a filing cabinet.  Well, sort of. Review?
    [Analytics, SEO] An Eight-Step Process for Creating Front-Page B2B Industry News
    soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. As always, be sure to adhere to grammar and punctuation guidelines, stick to the facts, and create SEO-friendly tags and titles for each news article. Or, as I interpreted it: “What do you want to be when you grow up?”
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