• HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Analytics, SEO] 13 Solutions to Your Most Common Landing Page Problems
    Here are few ideas you can try: Work on your SEO. Besides just tweaking your landing page to be topic-focused, not keyword-focused, there are a few other SEO changes you can try. If you peeked into your landing page''s analytics, chances are you''ve seen this metric before. 'On the surface, landing pages seem simple, right?
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Analytics, SEO] Attribution for the Assist
    Getting some initial insights into the value of attribution is as easy as looking at your Google Analytics data and comparing how the pre-set attribution models stack up for your site. Analytics / Big Data Digital Marketing Online Advertising / SEM / Display SEO The number one reason for this is his ability to assist.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Analytics, SEO] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. SEO and Search Stats. No, not that.) London.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Analytics, SEO] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Analytics, SEO] Why Search Volume Doesn't Matter as Much as You Think
    However, as we (and search engines) have become smarter about how we optimize for SEO, that has all started to change. The purpose of SEO is much more than just attracting people to your content. Let''s say you''re a B2B business selling analytics software for marketers. Things That Matter More Than Search Volume. It''s not.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Analytics, SEO] Marketo Conference: Small Changes, Big Picture
    The SEO and calendar features are still in beta and will be rolled out this spring and summer. the brain”), database (“marketing system of record”) and analytics. Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. My main reaction was, what’s new? Let me be clear.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics, SEO] A sustainable process for optimized content marketing and brand publishing
    Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Analytics, SEO] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    You might feel downright uncomfortable when it comes to even thinking about sending out press releases, or learning technical SEO. Social media analytics are becoming popular. Embrace SEO. You can do content marketing without SEO, but it’s not always highly effective. 'Image source. No more mediocrity. Are you with me?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Analytics, SEO] Content ROI Is a Myth
    Understanding the return on tactics like PPC, SEO, and online advertising can be a lot easier; you can roughly work out your return for each dollar, euro, or pound spent. Trying to measure content in the same way as PPC, SEO, display or any other marketing tactic is wrong. ” content creation analytics The Content ROI Myth.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Analytics, SEO] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Analytics, SEO] Google Penalties – All You Need to Know
    Like many aspects of SEO there’s a bit of mystery involved, so in this post, we break down the details about what penalties are, how your site could get one and how to tell if you have one. If you’ve used an SEO company in the past, hopefully not a dodgy one , you might want to do an audit of your backlinks.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Analytics, SEO] 70 New (Really) Marketing Automation Stats
    Data & Analytics. SEARCH ENGINE OPTIMIZATION (SEO). Best-in-class companies are more than twice as likely as other companies to have a process to review website content for SEO (68% vs 28%). DATA & ANALYTICS. However, only 22% are using analytics to manage their marketing campaigns. 'They’re getting old.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Analytics, SEO] 70 New (Really) Marketing Automation Stats
    Data & Analytics. SEARCH ENGINE OPTIMIZATION (SEO). Best-in-class companies are more than twice as likely as other companies to have a process to review website content for SEO (68% vs 28%). DATA & ANALYTICS. However, only 22% are using analytics to manage their marketing campaigns. 'They’re getting old.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Analytics, SEO] B2B Websites: How To Generate More Leads
    When properly implemented, content marketing can increase brand awareness and preference, generate social media shares and inbound links, boost search engine optimization (SEO) efforts, and generate quality leads for less than traditional marketing. On-page SEO – Try to optimize each page for one particular keyword. Don''t be.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Analytics, SEO] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    'We are constantly asked questions about call tracking implementation, use cases, and the impact of call tracking on SEO. It''s about how a local SEO firm is using call tracking, how they implemented it, and how they avoid call tracking SEO harm. Infographic: The Truth About Call Tracking and SEO. Calls matter. Success.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Analytics, SEO] 30 Killer Resources to Learn Content Marketing
    Make it Count: Content Marketing Analytics. SEO: The Free Beginner’s Guide from Moz. Every content marketer needs to be pretty fluent in SEO, which is why this eBook from the leading industry resource is an absolute must-read. 'Image credit Adobe. ve curated a list of resources that I can recommend without hesitation to anyone.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Analytics, SEO] A Small Biz Guide to Digital Marketing Acronyms
    If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” or Bing.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Analytics, SEO] 5 Tips for Maximizing Your Marketing with Google AdWords
    Tie your AdWords to your Google Analytics to analyze keyword performance directly within your Analytics dashboard. And don’t forget about SEO. d be remiss not to mention the power of SEO, even if only briefly. 'The answer to your question is “probably yes … and definitely probably.”. are the truer costs of admission.
  • SAZBEAN  |  SATURDAY, MARCH 29, 2014
    [Analytics, SEO] Internet Marketing Strategy Articles for the Week of March 24, 2014
    Marketing Strategy digital strategy internet marketing strategy social media marketing web strategy
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Analytics, SEO] 10 Common Landing Page Myths: Busted
    In previous posts, we''ve debunked myths about marketing automation , social media , blogging , SEO , and A/B testing. By looking at your closed-loop analytics , you may find that a landing page that has a low initial conversion rate actually brings in customers like crazy, or vice versa. My whole world was shattered. Wrong.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Analytics, SEO] Marketing technology and the challenges it brings for B2B
    Don’t get hung up on the minutiae of a campaign; think instead of the entire process, especially when marketers have analytics at their disposal to tweak and adjust their efforts. Company culture Three Voices Strategy Voice of Company content marketing content strategy information technology mobile SEO social media technology
  • ENGAGE  |  TUESDAY, MARCH 25, 2014
    [Analytics, SEO] How Search Engine Marketing Can Quickly Drive Traffic to Your Website
    and, after a long day at the office , you find yourself viewing your website’s analytics report. You''ve heard of SEO. 'It’s 10:30 p.m. You’re baffled that there were only 12 visits for the day, with six of those from you. How is this possible? Why isn’t it working? But what is SEM, exactly? How fast will this increase web traffic?
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Analytics, SEO] Six Best Practices for Marketing with White Papers
    One example is Docalytics , an online platform which extends the utility of PDF documents by adding analytics capabilities (e.g., 'Though the format is sometimes misused (i.e., They provide vendors with a platform to showcase their subject matter expertise and thought leadership, thereby building brand credibility. Solve a real problem.
  • WRITTENT  |  MONDAY, MARCH 24, 2014
    [Analytics, SEO] 29+ Killer Resources to Learn Copywriting
    It’s about learning to think analytically and creatively at the same time. With a humorous sub headline of “or Knowing Why Users Hate You,” leading SEO agency Portent’s eBook has a unique sensitivity to search optimization best practices. 'Fantastic copywriting is the real key to success. As far as I know, you won’t succeed. CMI Blog.
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [Analytics, SEO] Marketing Buzzword Takedown
    What it is:   SEO is a little different … and commonly misunderstood. This kind of SEO gives the rest of us practitioners a bad name. reporting platform (analytics on campaign engagement, lead-scoring and financial return). 'All the cool kids are doin’ it. That’s right, they’re using marketing buzzwords.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Analytics, SEO] How to Monitor and Improve Your Site's Load Time
    You can use Google Analytics to help you monitor page load times across devices, locations, and operating systems. Simply open your Google Analytics account -- click on ''Behavior'', then ''Site Speed'', and then start in the ''Overview'' section. 'Have you ever done a Google search? Silly question, of course you have! Sound familiar?
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Analytics, SEO] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. How does the content and CMS affect the SEO strategy? Many marketing teams use some basic analytics like Google Analytics or Web Trends but they quickly realize that it’s not enough. Basic questions.:
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics, SEO] 3 Ways Marketing Automation Can Make You a Better Marketer
    Tracking of paid search and SEO campaigns that help you optimize your pages and promotions. Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. ROI on your marketing spend, from SEO and pay-per-click to registrations and resources. The reason? Were they successful? license.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Analytics, SEO] The CEO vs. Content Marketing: Balancing the Conflict
    We also host one webinar each month about call tracking or Conversation Analytics. They cover SEO, PPC, analytics, web design, sales enablement, etc. On the other hand, the ''salesy'' webinars are about Conversation Analytics and call tracking. Content Marketing Best Practices. It turns people off. Focus on education.
  • BLOG MY CALLS  |  TUESDAY, MARCH 18, 2014
    [Analytics, SEO] 6 Things We've Learned About Press Releases
    We''ve been featured on MSNBC , Forbes, Search Engine Journal , the Google Analytics Blog, and elsewhere. think the biggest benefit to press releases through a service like PR Web is the SEO benefit. 'Twice each month we write press releases and distribute them via PR Web''s marketing arm: Vocus. 1) They Don''t Produce Leads. In the 2.5
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 17, 2014
    [Analytics, SEO] Marketing 101: How to get started in lead generation
    Marketing Research Chart: SEO most effective tactic for lead gen, but also among the most difficult. Web Analytics: 3 basic insights to get you started. 'Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? “ on b2bleadblog.com. That was a wake-up call for me.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Analytics, SEO] Why You Should Shift Your Content Marketing Focus to ROI
    In our survey, respondents estimated that their content positively impacted brand awareness, engagement, thought leadership, SEO/web traffic, lead quality, and lead quantity. Maximize SEO/Web Traffic and Leads. You can measure web traffic and points of engagement through tools such as Google Analytics or KISSmetrics.
  • FATHOM  |  THURSDAY, MARCH 13, 2014
    [Analytics, SEO] 8 Steps for Your B2B Content Marketing Strategy
    There are many things you can do to spread the word, but the first thing you need to do is develop your SEO strategy. There are many ways you can measure the effectiveness of your content, some of which include social sharing metrics and web analytics. Here are the eight essential steps to developing a sound strategy. Goals.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Analytics, SEO] SEO Q&A With Dan Posner of Leadgenix
    'Dan Posner is the Vice President of Sales for Utah-based SEO firm, Leadgenix. Dan is an SEO expert who has worked with major brands across North America. Dan was gracious enough to answer some questions on SEO tactics and strategy on Blog.LogMyCalls.com. --. What are the biggest SEO mistakes companies make?
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Analytics, SEO] What’s Google Been Up To? Trying to Take Over The World (Not Really)
    With the constant updates and increased scrutiny from Google, relying on SEO for visibility on Google is becoming more and more dangerous. SEO vs. Paid Search. SEO is less reliable than paid search if you’re the marketer. Google has made it clear to marketers that the most important SEO value factor is relevance.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Analytics, SEO] The 5 Immutable Rules of Call Tracking
    There are two reasons: First, because it allows you to track calls produce via online marketing sources, and second, because it ensures that your SEO is safe. That''s why analyzing call conversations using Conversation Analytics is vital. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). Analyze the data.
  • BLOG MY CALLS  |  MONDAY, MARCH 10, 2014
    [Analytics, SEO] 8 Things To Do If Your Organic Traffic Drops Suddenly
    Spend some significant time in Google Analytics and start evaluating other data sets. This couldn''t have hurt their SEO though, right?? Spending on Google AdWords supposedly helps SEO??? So, increasing their Google AdWords spend actually harmed their SEO. 'We''ve all been there. What should you do? 1) Don''t panic.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Analytics, SEO] How to Identify and Remedy Duplicate Content Issues on Your Website
    'It''s easy to be fooled into thinking SEO is just about link building. URLs can often contain additional parameters because of how they are being tracked (marketing campaign IDs, analytics IDs), or the CMS a website is using adds its own custom parameters. One of the biggest culprits for lost traffic and rankings is duplicate content.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Analytics, SEO] You’ve Heard Of Big Data But What Is Big Content?
    In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy , an analytic model to support it and a process to manage the operations of the content marketing hub. There are some obvious and proven SEO benefits of long form content. Going Long On Content.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics, SEO] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. 'If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [Analytics, SEO] Agency Secrets: Adopting Digital Marketing in Higher Education
    Analytics? Higher Education higher education ppc SEO 'After working with Higher Education clients for over 10 years, I’ve realized it’s not easy to get stakeholder buy-in. Each university has its own hierarchy of decision makers that must be navigated carefully and politically. Start with Empathy. Empathy with your team builds trust.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 27, 2014
    [Analytics, SEO] How Much Emphasis Should B2B Marketers Put in Yahoo Search?
    For B2B Marketers, Yahoo simply has not been a source of important SEO emphasis for many years, even though we often talk about SEO for “the big three” (Google, Bing, and Yahoo). As it turns out, Yahoo search was down year over year in 4 out of every 5 Google Analytics profiles we have access to, this past January.
  • ENGAGE  |  THURSDAY, FEBRUARY 27, 2014
    [Analytics, SEO] 4 Sure-Fire Ways to Get More People to Share Your Content
    Let your analytics guide you. That means one thing: SEO. Use Google Analytics to see how the search engine ranks each page and identify the words responsible for driving non-paid search traffic to your content, says Zyburt. 'There’s a lot of noise out there on the Internet today; to stand out, you have to have great content.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Analytics, SEO] The Dos and Don'ts of Content Marketing
    This can be done with Google Analytics, call tracking , or other tools. afraid to get rid of an SEO firm if they don''t have a cogent content strategy. Don''t.hire an SEO that doesn''t have a cogent content strategy. 'Do.create a call-to-action associated with every piece of content. What do you want to accomplish? Don''t.be
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Analytics, SEO] Even Content Marketing Should Be Measured
    The different content marketing initiatives deployed do much more than act as keyword-rich, informative filler to boost SEO. You can use a combination of marketing automation tools and web analytics technologies like Google Analytics to gather online data. 'Interesting tidbit alert! Pretty crazy, right? Design the Content.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Analytics, SEO] The Most Common Objections to Call Tracking
    Objection: It hurts SEO. Explanation: Some local marketers believe that call tracking harms SEO. Thus, they reason, any usage of call tracking numbers, which obviously requires using different and unique phone numbers, harms SEO. Response: Here''s the fact: call tracking , when used correctly, doesn''t harm SEO.
  • CONFLUENT FORMS  |  TUESDAY, FEBRUARY 25, 2014
    [Analytics, SEO] Google Analytics & Webmaster Tools for ROI
    'Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. is much more valuable.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Analytics, SEO] Inbound Marketing vs. Content Marketing – What’s the Difference?
    While all of these involve content, they’re not really content marketing because they’re analytics-based models for the sole purpose of internal program improvement. Blogs, eBooks, and whitepapers to improve your SEO, and engagement on your social media channels. Caution. However, the very next year, it was a whopping $400 million.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Analytics, SEO] The Most Important Tool in Every Nonprofit's Fundraising Toolbox
    These may include email marketing, SEO, content marketing, special events, peer-to-peer campaigns, and direct mail campaigns, among others. Metrics and the data that comprise those metrics may include social stats, website analytics, communication conversions, revenue growth rates, or other donor engagement measures. nonprofit
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Analytics, SEO] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    So…How Does Universal Analytics Differ from Estimated Total Conversions? If you use Universal Analytics, you’re probably asking yourself how estimated total conversions differs from event tracking in UA. You can also watch this webinar to learn more about including phone conversion data in your web analytics. Here it is.
  • BLOG MY CALLS  |  THURSDAY, FEBRUARY 20, 2014
    [Analytics, SEO] The 2 Most Important Things Your Agency Can Do To Retain Clients
    These agencies use LogMyCalls to extract call tracking and call analytics data. Every SEO sends monthly ranking reports to their clients. One of the best ways is by using Conversation Analytics. Important Thing #2 - Automate Marketing With Conversation Analytics. 'It keeps you up at night. It''s the thing you fear.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, SEO] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    Continue to apply SEO best practices. As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Let me know what other common SEO questions you have that I can try to answer in future blog posts.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, SEO] Top 3 Essentials for Successful Retail SEO Programs
    'SEO success depends on so many things. The following 3 factors are quick wins that when established at the beginning of an SEO program, can bring about success much quicker. Need 1 – Access to Analytics (and any other data the online retailer can provide). Looking for help getting started with your retail SEO program ?
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, SEO] Top 3 Essentials for Successful Retail SEO Programs
    'SEO success depends on so many things. The following 3 factors are quick wins that when established at the beginning of an SEO program, can bring about success much quicker. Need 1 – Access to Analytics (and any other data the online retailer can provide). Looking for help getting started with your retail SEO program ?
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, SEO] How to Understand Students’ Online Activity in 20 Minutes
    For those of us facing SEO for higher education , gaining that understanding doesn’t have to be a fantasy – or require a large time investment. By unlocking the power of dashboards in Google Analytics. How is this possible? Are Fridays more valuable to your university than Sundays? Visits with Site Search. Device Report.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, SEO] How to Understand Students’ Online Activity in 20 Minutes
    For those of us facing SEO for higher education , gaining that understanding doesn’t have to be a fantasy – or require a large time investment. By unlocking the power of dashboards in Google Analytics. How is this possible? Are Fridays more valuable to your university than Sundays? Visits with Site Search. Device Report.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, SEO] How to Understand Students’ Online Activity in 20 Minutes
    For those of us facing SEO for higher education , gaining that understanding doesn’t have to be a fantasy – or require a large time investment. By unlocking the power of dashboards in Google Analytics. Education Industry Google Analytics dashboards education marketing higher education marketing statistics
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, SEO] How SMB eCommerce retailers can turn everyday challenges into sales
    Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. SEO pros understand that gains in organic search tend to raise other non-paid programs, including direct. 'Image via CrunchBase. Small  and mid-sized eCommerce retailers face many challenges online. Don’t worry about every channel.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, SEO] Marketing Analytics: A Must Have in 2014
    There is a good chance your team may be missing one important component: an analytics expert. recent study from The Online Marketing Institute revealed 37% of executives overseeing online marketing campaigns are unhappy or dissatisfied with the level of digital analytics skills from their teams. Tie Calls Into Other Analytics.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics, SEO] 30 Must-Read Growth Hacking Resources for Digital Marketers
    There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. 'Growth hacking …  Is this a new buzzword or a must-have skill for a digital marketer?
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics, SEO] A Call Tracking Love Letter to Agencies
    At the end of the article we mentioned that we fired our SEO firm. This was for 2 reasons: 1) The impact of our content marketing on our SEO, and 2) the lack of any quanitifiable success attributed to SEO agency. We love that you are valuing Conversation Analytics. See, our goal is to revolutionize analytics.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics, SEO] What’s An “Online Lead Development Ecosystem”?
    To attract new visitors, your site needs to be set up using the most current SEO best practices, which means that you should be utilizing meta data to frame your content, building links back to your site from other authoritative sources, and, most importantly, creating unique, indexable content on a regular basis. Reporting & analytics.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Analytics, SEO] 59 Killer Content Marketing Stats: 2014 Edition
    Top indicators of content marketing success are traffic, quality leads, social shares, and SEO. Design, content distribution, editing, and analytics are also among the most commonly outsourced content marketing duties. 'Content marketing moves incredibly fast. Buckle your seatbelts, because this is going to be epic: 1. Source: CMI ).
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Analytics, SEO] The Mobile Revolution Is Leading Marketers to Evaluate Call Tracking Software
    Call tracking is a form of lead attribution and marketing analytics technology. You can attribute phone leads (and the pipeline and revenue they generate) to specific ads, campaigns, keyword searches, referring web sites, or any other marketing source, including Google SEO and PPC. Marketers Are Exploring Call Tracking Software.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics, SEO] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    The Authoritative Guide to Call Tracking and SEO : CTR 0.35%. The Authoritative Guide to Call Tracking and SEO: CTR 0.16%. 45 Cool Analytics We Can Extract From Phone Calls : CTR 0.67%. 45 Cool Analytics We Can Extract From Phone Calls : CTR 0.68%. And so far, it has been VERY productive. CPL is very, very good.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics, SEO] 27 More Remarkable SEO Guides, Tips and Tactics
    ” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? How should SEO professionals strategically align frameworks for maximizing online visibility and business results? In Search of SEO?
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Analytics, SEO] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    You remember that social shares are the SEO equivalent of backlinks, right? Now we have Google Analytics , Kissmetrics , Mixpanel , and Chartbeat to name just a few of the most popular ones. 'So here you are – thinking about your blog strategy and what the results could be. know firsthand that bumps can be tough stuff. Seriously.
  • ENGAGE  |  MONDAY, FEBRUARY 10, 2014
    [Analytics, SEO] Keyword Mapping: Now SEO Becomes Real
    'The beginning of any SEO campaign starts with keyword research and keyword selection. Choose a page and go to your Google Analytics and see if that page is bringing in any non-paid Google Search traffic. But once that is done, where do you go from there? The answer: keyword mapping. So, how do you go about accomplishing that?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics, SEO] Getting Started with Lead Nurturing
    Web analytics will get you part of the way, but ideally, you’ll want to know things like: What industry are they in? Related Stories Differences Between High Growth and Average Growth Professional Services Firms Webinar Recap: What is Your SEO Plan for 2014? 'So your site is up and running and working wonders. Good on you! Great!
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics, SEO] The Friday Marketing RANT: Hey Dumb Marketer.USE YOUR DATA!
    There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. They ignore the analytics. They ignore the web analytics or the call tracking data or whatever. Wrong. epicfail.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics, SEO] The Day that Google Died
    quick glance at my own Google Analytics shows that for 2013, 88% of traffic from new visits came from search. B2B Web Marketing google Old-fashioned Marketing seo 'Like everyone associated with the Web and internet marketing, I’ve kept a close eye on what Google is doing. Photo credit: Sarah8000. She’s like clockwork.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics, SEO] 11 Things You NEED to Know About Call Tracking
    2) It doesn''t hurt SEO. Call tracking does not hurt SEO. We''ve written about this in a 35-page treatise called The Authoritative Guide to Call Tracking and Local SEO. Call tracking CAN hurt SEO when it is used incorrectly. These tactics could screw up NAP and thus, screw up SEO. This DOES NOT hurt SEO.
  • ENGAGE  |  MONDAY, FEBRUARY 3, 2014
    [Analytics, SEO] The 4D’s: Our Blueprint For the Best Interactive Designs
    What about SEO? At this stage, the SEO team uses Google analytics to check site indexing and rankings. 'Too often we find ourselves hunkered down in our silos, headphones on, tuned in to our own part of the interactive process. Why should a software engineer care about what a content editor is doing right now? Discovery.
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Analytics, SEO] Should guest blogging still be part of your SEO strategy?
    If he says something’s not a good idea for SEO, it’s pretty much not a good idea for SEO. There’s more to life than just SEO. Should Guest Blogging Still Be Part of Your SEO Strategy? Do you want to continue guest blogging for SEO or not? Guest blogging for SEO, if not dead, is seriously wounded.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Analytics, SEO] 30-Day Blog Challenge Tip #30: Go All In
    Today''s blogging tip is brought to you by Vaughn Regelin , Senior SEO & Analytics Specialist at Groove Commerce : "Do it right or don''t do it at all. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Did you blog today? If yes, submit to the challenge! Blogging
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics, SEO] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    You’ve got to keep usability, search engine optimization (SEO), and your company’s branding in mind. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. 'There’s a lot to consider when designing a blog. Even more impressively, 46.4% Talk about some low-handing fruit! Not this site!
  • BLOG MY CALLS  |  TUESDAY, JANUARY 28, 2014
    [Analytics, SEO] The Lazy Marketer's Guide to Call Tracking
    Call tracking does not hurt SEO if DNI is used. Call tracking can hurt SEO if you use it on a directory listing. We call this call analysis tool Conversation Analytics. Conversation Analytics can track which calls result in a booked appointment, close sale, missed opportunity, etc. You''re lazy and you don''t have time.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics, SEO] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. This is literally the best internet marketing blog on digital marketing analytics. SEO Blogs. Moz has been the leading authority on SEO for years, and now they’ve branched into inbound marketing. This is one of the oldest and most-respected SEO resources online. SEO Book. Here we go!
  • BLOG MY CALLS  |  MONDAY, JANUARY 27, 2014
    [Analytics, SEO] 5 EASY Things You Can Do To Improve Your Marketing in 2014
    Developing a PPC account strategy , making SEO progress, and creating a meaningful PR effort can take weeks, months and even years. We are, after all, a c all analytics provider. For example, if you''re an SMB, have a local SEO agency evaluate your company''s marketing strategy. But.you have to start somewhere. 2) Test. Video???
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Analytics, SEO] 28 (of the) Best Business Blogging Guides and Tips of 2013
    'Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Analytics, SEO] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. Usually, when we read the word "algorithm" in a headline, we brace ourselves for some earth-shattering SEO news from Google.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Analytics, SEO] 8 Things To Be Prepared For When Starting A Blog
    Can you connect that blog to your company’s website so the posts contribute to your SEO? Blogs that use too many keywords and not enough quality information will have reduced chances of popping up in searches via SEO and which means less attention directed toward your page. What Will You Blog About? Travel? Choosing a Blog Title.
  • ENGAGE  |  FRIDAY, JANUARY 24, 2014
    [Analytics, SEO] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
    The company created Pinterest Web Analytics, Place Pins , and became available in 20 languages. On the business side, it represents a potential SEO win for the boutique, allowing the seller to highlight the shop’s “must have” items for the upcoming season. 'Last year was a huge year for social media. women currently use the site [PDF].
  • BLOG MY CALLS  |  THURSDAY, JANUARY 23, 2014
    [Analytics, SEO] 5 Questions Your Boss Will Ask About Call Tracking
    We''ll be able to determine how many phone calls our SEO efforts generate. Third, with LogMyCalls'' new Conversation Analytics product , we can actually extract data from phone calls themselves. Using Conversation Analytics we''ll be able to un-miss Missed Opportunities. 4) What''s the impact on SEO? It depends.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Analytics, SEO] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. 21 Rules For Effective Social Media Marketing Strategies, an infographic by WordPress SEO Cloud Hosting. How to Use Tumblr for SEO and Social Media Marketing by SEOmoz. by Pitch Magazine.
  • SAZBEAN  |  SATURDAY, JANUARY 18, 2014
    [Analytics, SEO] Top Internet Marketing Strategy Links for the Week of January 13, 2014
    Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Analytics, SEO] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. SEO Isn’t Dead…. SEO takes time and money to cultivate: it’s an ongoing process that needs to be monitored and actively maintained on a daily basis.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Analytics, SEO] Is My Company Ready for Marketing Automation?
    The Marketing VP is suggesting a roll out plan that involves more training for the team and additional FTEs with titles like “Marketing Operations Manager” and “Marketing Analytics Ninja.” Website and Website Design: Is your site set up to take advantage of SEO ? 'Wait! Under 10,000 records). What should I do?
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Analytics, SEO] 15 Blog KPIs You Should Already Be Tracking
    Analytics, my friends. Analytics. Google Analytics is another option for non-HubSpot users. Are you neglecting your blog''s SEO ? This information is also accessible via the HubSpot Sources report or Google Analytics. Google Analytics is again an option for non-HubSpot users. Blogging analytics
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Analytics, SEO] The ABCs of Content Marketing: A Glossary of Terms
    Analytics. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Agile. And trust me, there will be failures.). but an actual paying customer! Zerys.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics, SEO] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics, SEO] How Empire Avenue crushed my soul
    know that we all want and need to build up those social signals, especially now that Facebook has admitted to dwindling visibility for page posts and Google+ is giving indications that social signals affect SEO. “Curious, I G+’d a cool picture of a castle and tweeted a helpful list of analytic tools. An economy of bribery.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 7, 2014
    [Analytics, SEO] More Accurate Updates to Google Webmaster Tools
    'Are you tired of being tripped up by the Google SEO dance? This information is happily accepted by eager SEO and web masters who have had their keyword data taken away from them in Google Analytics. Breaking News SEO/SEM analytics Google updates Google Webmaster Tools Impressions webmasters WMT Us too.
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Analytics, SEO] How To Use Increasing Digital Marketing Budgets
    Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats 'So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history.
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Analytics, SEO] Five Expert Guides to SEO Keyword Research
    'Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 6, 2014
    [Analytics, SEO] Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
    Now that their camera is on mobile to cloud (they have a lot of video/processing data in the cloud), they see themselves as an analytics company, getting out of hardware and into SaaS business. Because of this, individual/specific analytics are much more important for measurement and ongoing marketing analysis than they have been in the past.
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Analytics, SEO] Answers to 5 common questions about SEO strategy
    Creating and implementing a successful SEO strategy today requires a significant amount of collaborative effort on virtually every front of the business. In this post I’ll discuss 5 of the most common questions about SEO strategy that I hear almost weekly and I’ll provide insight on how an online business can improve its rankings.
  • VIDYARD  |  MONDAY, JANUARY 6, 2014
    [Analytics, SEO] 7 Tips for Creating Better Video Marketing in 2014
    This year encourage your team to be especially critical when reviewing your videos, and – as Reel SEO suggests – send out a secure version of your video to select contacts with a survey to get some external perspective. That said, improving your video marketing in 2014 is a perfect resolution! Collect some feedback. Did they get your jokes?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JANUARY 3, 2014
    [Analytics, SEO] Small Business Websites Aren’t Immune from Google Penalties
    ” touted by nefarious SEO firms. The problem, however, is that the lay person has no idea how the SEO firm goes about its work nor which questions to ask to determine if its practices are “good” in the eyes of Google. The business owner had, in good faith, hired an SEO firm to help “boost” rankings.
  • MARKETING ACTION  |  FRIDAY, JANUARY 3, 2014
    [Analytics, SEO] 12 SEO Experts Weigh In on SEO 2014 Predictions
    'SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. My SEO priorities never change.
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