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Trending Sources

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. billion unique monthly views. Aggressive testing of ad copy. Sewell, Spear President.

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The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics. Pricing: free.

17 (of the) Best AdWords and SEM Guides of 2011


Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. adCenter 101: Utilizing Campaign Analytics For Better Conversion Data. Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links.

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data


As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. It’s not news to any of us that Google Analytics no longer shows organic search keyword data. We encourage the sharing of data between SEO and PPC analytics, especially because the keyword performance visibility exists within AdWords.

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7 Hot Trends In B2B Marketing Analytics | - B2B.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless. More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012. The metrics reported by B2B benchmark reports can also be grossly misleading.

Measuring Year-End Marketing KPIs – Where’s the Data?


Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. Sentiment.

Digital Marketing Strategy, Trends & Predictions for 2013


Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development2012 is winding down and Fathom is ready for another exciting year helping our clients prosper in digital marketing.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? So here is what I told him that marketers should be doing with analytics but haven’t truly adopted.

The importance of knowing what competitors spend on SEM


Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. You’d be surprised how much companies spend on PPC each month. Eye-opening, right?

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Search Engine Marketing is Legion


I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. If you’re going to implement a serious SEM campaign, you’re going to need to jack the funds from somewhere (and someone) else.

Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action

The New Strategist

In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Blog Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy analytics digital marketing marketing marketing careers marketing doubleshot marketing strategy podcast search engine marketing sem tipsLinks and resources mentioned in this episode: Fast Company ->

How to Pick Effective Keywords [VIDEO]

Vertical Response

SEO/SEM Tips in 2 analytics Blog Post content Google Webmaster Tools keywords marketing web page In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page. All rights reserved.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


Well, we want both to run because it allows us to get audience-specific analytics. Marketers, including us, naturally tend to really want to show up for everything related to their brand, so they start really general with keywords ('marketing analytics' vs 'marketing attribution' for example). adwords ppc paid media semMistake #1: Using ungated content in search promotion.

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8 Easy SEO Tools Everyone Should Use

Vertical Response

Google Analytics : The gold standard for analytics tools. You get keyword tracking, landing page tracking, analytic data and on page SEO suggestions. SEO/SEM free tools Google Analytics Google Webmaster Tools paid tools SEO tools Search engine optimization is something you need to do to help people find your business online. So let’s get our SEO tools on!

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8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Here’s a quick five: GetListed , Google Analytics , Google Webmaster Tools , Majestic SEO and Moz Analytics. SEO/SEM Small Business Marketing Social Media Tools/Services google Google Analytics Internet Marketing optimize optimizing Search Engine Marketing tips search engine optimization SEO Seo Industry SEO tips web analytics WordPress WRONG!

5 Ways to Use Paid Search & SEO Together

Vertical Response

Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Both are important online marketing elements to, but can take different priorities depending on your goals and time.

Why don’t more marketers use keyword research?


It just takes longer, and requires more integration with data from your web analytics system. You have to build logic, flow charts, translation machines, and all kinds of big data analytics capabilities into the system. Though Google is a good proxy for effective content, she also needs to use web analytics system to audit the content. Needless to say, it was a lot of fun.

The “Marketing” Guide for Higher Education Content Marketing


Blog Feed Content Marketing Digital Advertising Higher Education AdWords Analytics Blogging content content marketing content strategy conversions Facebook Google Google Analytics higher education linkedin Marketing Online Marketing Paid Search ppc Search Engine Optimization search-engine marketing SEM seo seo content Social Media Twitter YouTubeWelcome back marketers. Geyer).

The 20 Best SEO Rank Tracker Tools


Web analytics tools like Google Analytics or Clicky are great for the former. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Special features: geo tracking; social metrics for Facebook, Twitter and Google+; Google Analytics integration; team management/collaboration. 16) STAT Search Analytics.

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What Exactly Do You Do?


A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.” It happens.

6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G

Vertical Response

SEO/SEM alt text bing content marketing google Google authorship Google updates images internal linking Internet Marketing keywords Marketing Blog Meta tag Meta title Quality Content Search Engine Results Page SEO SEO tips Skadeedle SwellPath web analytics YoastThink back to high school and your first puppy love experience. The same goes for your relationship between SEO and content.


The 32 Best Twitter Marketing Tools


View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. RazorSocial (Analytics).

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[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays


Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. Start by downloading our free 20-pg. You will learn about: Using SEO to sell more. Download Now.

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5 Takeaways from Search Marketing Expo Advanced 2014

Vertical Response

Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. Breaking News SEO/SEM AB testing advanced conference Display Mobile Users multivariate testing paid search PPC search engine marketing Search Marketing search track SEM SMX

(not provided): Google Locks Up 100% Keyword Data

Vertical Response

Breaking News SEO/SEM adwords google google adwords google keywords Google Search Google Webmaster Tools Internet Marketing keyword Keyword Data Keyword Ranking Keyword Tracking No Keyword not provided NSA PRISM privacy search engine optimization web analytics With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Why did they do this?

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Here’s a quick five: GetListed , Google Analytics , Google Webmaster Tools , Majestic SEO and Moz Analytics. SEO/SEM Small Business Marketing Social Media Tools/Services google Google Analytics Internet Marketing optimize optimizing Search Engine Marketing tips search engine optimization SEO Seo Industry SEO tips web analytics WordPress WRONG!

Seven Common AdWords Mistakes to Avoid


Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet. Not understanding the analytics. Not testing. Not dayparting.

The 26 Best WordPress Plugins


Make it easy for your readers to join your email list, share your articles and optimize with analytics. Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Content), Entrepreneur, Hunter & Bard, Marketing Insider Group (Startup), Robbie Richards, SnapApp, Social Media Examiner. 16) Google Analytics by MonsterInsights. Blogging Wizard (Analytics). grow}.

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How to Get the Most Out of Google Analytics

Vertical Response

Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). The post How to Get the Most Out of Google Analytics appeared first on VR Marketing Blog. SEO/SEM Tools/Services email marketing Google Analytics keywords PPC reporting SEM web analytics Goals. Site Content Popularity. High-Value Landing Pages. Traffic Sources.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO.

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How To Use Increasing Digital Marketing Budgets


Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. Here’s hoping you’re one of the lucky ones.

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So You Are Changing Your Name – Learn What to Do Digitally.


Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Whoo-hoo!!! You are done. Everyone is now aware of what we have secretly been plotting for months.

New Way to Promote Your Google Plus Page & Attract More Customers


Google Analytics Online PR/Link-Building Paid Advertising/SEM/DisplayGoogle has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places dashboard.

Attribution for the Assist


Getting some initial insights into the value of attribution is as easy as looking at your Google Analytics data and comparing how the pre-set attribution models stack up for your site. In addition to the three models compared today there are several more preset models in Google Analytics and customizations that fit your needs and goals the best. Find the Best Attribution Model.

Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0

Vertical Response

Cool Tool: If you’re worried that your site might be impacted by the latest Panda update, or any Google update for that matter, try using the Panguin Tool , which links up to your Google Analytics account and overlays all known Google Updates. Breaking News SEO/SEM Google algotithms Google updates Panda 4.0 Google’s head of webspam, Matt Cutts recently announced two new Google algorithm updates that could affect your business. Have no fear, we’ve broken down the announcements into layman’s terms. Now, let’s get down to business! of English queries.

SEM Mystery: The Case of the Missing Leads


Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. Tags: Search Engine Marketing CTR Google AdWords ROI SEM