LeadSloth

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SEO Optimization - 3 Steps to Success

LeadSloth

Example: search for ‘Good Data’ and Google shows a summary written by Good Data’s marketing team: “Good Data brings easy, flexible, affordable analytics within reach of every company&#. (3) Then check your web analytics tool to see which keywords bring most traffic. 3) Get links.

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Measuring Marketing ROI: Campaign Attribution and Campaign Influence

LeadSloth

In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.) Now suppose for a new customer win, the first campaign was an awareness-based campaign utilizing SEM and the last campaign that touched this customer was a webinar.

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