KoMarketing Associates

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Data and Analytics to Remain Challenging for Marketers in 2018

KoMarketing Associates

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. However, 79 percent still believe that data analytics will be the technological development with the highest impact over the next year. Utilizing Marketing Data to Yield ROI.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In late November Google released the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy by The SEM Post. Mobilegeddon.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. Google Analytics. 7 Ways to Increase Accuracy and Insights in Google Analytics. It is, and Hotjar does it.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members. Google Analytics – 21,200 members. Online Lead Generation – 54,553 members.

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3 Top Takeaways from SMX West 2015

KoMarketing Associates

Smarter Attribution with Google Analytics. Actionable Conversion Strategies for SEMs. Shameless Plug: It’d be silly if I didn’t include a shameless plug to my own session, which focused on creating content your users actually want to read and want to share.

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Keeping Up with KoMarketing: Team Updates, Events & More

KoMarketing Associates

SMX East once again takes NYC by storm this October with over 50 sessions related to SEO, SEM, and social media. I will be headed out to the show October 14 th to get the scoop on the latest marketing automation technology, lead generation tactics, data and analytics, and more. SMX East 2013 – October 1st-3rd – New York, NY.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Mike Pickowicz (PPC/SEM Analyst). And a couple really solid curated lists of resources worth mentioning: 54 Google Analytics Resources – The 2013 Edition. This post highlights how absolutely critical Google+ is to Google search, and it seems like it’s only going to grow more important from here.