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The Difference Between SEO & SEM

Puzzle Marketer

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. So then what is SEM? Take a look at your website analytics. You can set up an account with Google Analytics for free. The post The Difference Between SEO & SEM appeared first on Puzzle Marketer. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog. Especially, if those words are thrown into acronyms that further decode their meaning. Marketing?

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17 (of the) Best AdWords and SEM Guides of 2011


Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. adCenter 101: Utilizing Campaign Analytics For Better Conversion Data. Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid,  links.

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data


As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. It’s not news to any of us that Google Analytics no longer shows organic search keyword data. We encourage the sharing of data between SEO and PPC analytics, especially because the keyword performance visibility exists within AdWords.

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Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media

The New Strategist

In this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model. Links and resources mentioned in this episode: 3-Part Introductory Guide to Adwords & SEM by Sean Clark: [link]. Digital Marketing & Analytics: Five Deadly Myths De-mythified! link]. link]. Avinash on Twitter: [link].

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The importance of knowing what competitors spend on SEM


Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. You’d be surprised how much companies spend on PPC each month. Eye-opening, right?

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The Best Content Analytics Tools: A Beginner's Guide


To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

Measuring Year-End Marketing KPIs – Where’s the Data?


Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. Sentiment.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? So here is what I told him that marketers should be doing with analytics but haven’t truly adopted.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless. More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012. The metrics reported by B2B benchmark reports can also be grossly misleading.

Search Engine Marketing is Legion


I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. If you’re going to implement a serious SEM campaign, you’re going to need to jack the funds from somewhere (and someone) else.

Digital Marketing Strategy, Trends & Predictions for 2013


Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development2012 is winding down and Fathom is ready for another exciting year helping our clients prosper in digital marketing.

How to Pick Effective Keywords [VIDEO]

Vertical Response

SEO/SEM Tips in 2 analytics Blog Post content Google Webmaster Tools keywords marketing web page In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page. All rights reserved.

What Exactly Do You Do?


common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.” It happens.

Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action

The New Strategist

In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Blog Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy analytics digital marketing marketing marketing careers marketing doubleshot marketing strategy podcast search engine marketing sem tipsLinks and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


Well, we want both to run because it allows us to get audience-specific analytics. Marketers, including us, naturally tend to really want to show up for everything related to their brand, so they start really general with keywords ('marketing analytics' vs 'marketing attribution' for example). adwords ppc paid media semMistake #1: Using ungated content in search promotion.

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5 Ways to Use Paid Search & SEO Together

Vertical Response

Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Both are important online marketing elements to, but can take different priorities depending on your goals and time.

8 Easy SEO Tools Everyone Should Use

Vertical Response

Google Analytics : The gold standard for analytics tools. You get keyword tracking, landing page tracking, analytic data and on page SEO suggestions. SEO/SEM free tools Google Analytics Google Webmaster Tools paid tools SEO tools Search engine optimization is something you need to do to help people find your business online. So let’s get our SEO tools on!

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8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Here’s a quick five:  GetListed ,  Google Analytics ,  Google Webmaster Tools ,  Majestic SEO  and  Moz Analytics. 6. SEO/SEM Small Business Marketing Social Media Tools/Services google Google Analytics Internet Marketing optimize optimizing Search Engine Marketing tips search engine optimization SEO Seo Industry SEO tips web analytics WordPress WRONG!

The “Marketing” Guide for Higher Education Content Marketing


Blog Feed Content Marketing Digital Advertising Higher Education AdWords Analytics Blogging content content marketing content strategy conversions Facebook Google Google Analytics higher education linkedin Marketing Online Marketing Paid Search ppc Search Engine Optimization search-engine marketing SEM seo seo content Social Media Twitter YouTubeWelcome back marketers. Geyer).

Audienti merges SEO, Advertising, and Influencer Engagement services


It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. That’s then, this is now.  . That’s all well and good. Like this post?

(not provided): Google Locks Up 100% Keyword Data

Vertical Response

Breaking News SEO/SEM adwords google google adwords google keywords Google Search Google Webmaster Tools Internet Marketing keyword Keyword Data Keyword Ranking Keyword Tracking No Keyword not provided NSA PRISM privacy search engine optimization web analytics With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Why did they do this?

6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G

Vertical Response

SEO/SEM alt text bing content marketing google Google authorship Google updates images internal linking Internet Marketing keywords Marketing Blog Meta tag Meta title Quality Content Search Engine Results Page SEO SEO tips Skadeedle SwellPath web analytics YoastThink back to high school and your first puppy love experience. The same goes for your relationship between SEO and content.


5 Takeaways from Search Marketing Expo Advanced 2014

Vertical Response

Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. Breaking News SEO/SEM AB testing advanced conference Display Mobile Users multivariate testing paid search PPC search engine marketing Search Marketing search track SEM SMX

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Here’s a quick five:  GetListed ,  Google Analytics ,  Google Webmaster Tools ,  Majestic SEO  and  Moz Analytics. 6. SEO/SEM Small Business Marketing Social Media Tools/Services google Google Analytics Internet Marketing optimize optimizing Search Engine Marketing tips search engine optimization SEO Seo Industry SEO tips web analytics WordPress WRONG!

Seven Common AdWords Mistakes to Avoid


Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet. Not understanding the analytics. Not testing. Not dayparting.

[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays


Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. Start by downloading our free 20-pg. You will learn about: Using SEO to sell more. Download Now.

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New Way to Promote Your Google Plus Page & Attract More Customers


Google Analytics Online PR/Link-Building Paid Advertising/SEM/DisplayGoogle has been hard at work trying to find a better use for its Adwords Express Ads application.  The interface has seen many changes in the last year, since it was removed from the Google Places dashboard. 

SEM Mystery: The Case of the Missing Leads


Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. know how to play good cop / bad cop with an AdWords report. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. “No.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO.

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How to Get the Most Out of Google Analytics

Vertical Response

Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). 1. The post How to Get the Most Out of Google Analytics appeared first on VR Marketing Blog. SEO/SEM Tools/Services email marketing Google Analytics keywords PPC reporting SEM web analytics Goals. Site Content Popularity. High-Value Landing Pages. Top Keywords.

How To Use Increasing Digital Marketing Budgets


Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. Here’s hoping you’re one of the lucky ones.

Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0

Vertical Response

Cool Tool: If you’re worried that your site might be impacted by the latest Panda update, or any Google update for that matter, try using the Panguin Tool , which links up to your Google Analytics account and overlays all known Google Updates. Breaking News SEO/SEM Google algotithms Google updates Panda 4.0 Google’s head of webspam, Matt Cutts recently announced two new Google algorithm updates that could affect your business. Have no fear, we’ve broken down the announcements into layman’s terms. Now, let’s get down to business! Update #2 : Panda 4.0.

So You Are Changing Your Name – Learn What to Do Digitally.


Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Whoo-hoo!!! You are done. Everyone is now aware of what we have secretly been plotting for months.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

SEO Reporting and Management: RavenTools , SEOmoz , Advanced Web Ranking , Google Analytics & Webmaster Tools, (and exploring Search Metrics ). Search Engine Marketing Blog Search Engine Optimization SEM Tools SpamEarlier this week, Seth Godin wrote a catchy blog post about how to make money online. Learn from them. “ SEO is filled with the notion that there are shortcuts.

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More Accurate Updates to Google Webmaster Tools

Vertical Response

This information is happily accepted by eager SEO and web masters who have had their keyword data taken away from them in Google Analytics. Breaking News SEO/SEM analytics Google updates Google Webmaster Tools Impressions webmasters WMT Are you tired of being tripped up by the Google SEO dance? Us too. What’s Changed: More Detailed Impressions Data. All rights reserved.

Best of 2008: SEM Landing Pages


Here are a few of the best posts about SEM landing page design from last year. Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

Attribution for the Assist


Getting some initial insights into the value of attribution is as easy as looking at your Google Analytics data and comparing how the pre-set attribution models stack up for your site. In addition to the three models compared today there are several more preset models in Google Analytics and customizations that fit your needs and goals the best.  Find the Best Attribution Model.

20 Tremendous Digital Marketing Stats and Facts


After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs.

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Google Penalties – All You Need to Know

Vertical Response

Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty Penalties from search engines, mainly Google, have become more and more common in the past few years.

Google for the Assist: Search Funnels Data and Google AdWords


Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine MarketingWith the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again.  On Wednesday, Google announced that AdWords users would … Continue reading → The post Google for the Assist: Search Funnels Data and Google AdWords appeared first on Fathom.

How to Perform an Onsite Audit for SEO, Part 3: Take Action

Marketing Action

Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Examine your analytics for internal links. Google Analytics allows you to view In-Page Analysis which illustrates where visitors have clicked on your pages. The result?

How Cookies & Website Tracking Tags Can Help Grow Your Biz

Vertical Response

Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising Have you ever looked at a product online, or visited a particular website and then later saw ads for that same product or website elsewhere online, almost as if it was following you? This is done with the help of tracking pixels, tags and cookies. What is a pixel? pixel or a tag is a form of code that’s added to your website. What is a cookie?

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