CMOs: Stop Believing These Digital Marketing Myths
Crimson Marketing
OCTOBER 15, 2015
SEM Is Not Good For Branding. Beyond all that, SEM is critical in preserving brand reputation; you can reinforce brand messaging and keep your competitors at bay by dominating the SERPs for your brand terms, for instance.” You Can’t Afford To Buy Big Head Terms On SEM. Get it good, then test it. Don’t lose time; get data.”
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