Biznology

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The Secret Value of Site Search

Biznology

Effective site search retains visitors increasing SEO & SEM Yields. We were recently looking at one of our client’s Google Analytics dashboards. SEO & SEM Yields Increase. Great search improves marketing goal achievement, improves commerce conversions and improves the yield on your SEO and SEM spend.

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On the limits of personalization

Biznology

This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). You can have all the data analytics you need to understand what content to deliver to each user. It goes by many names, but perhaps the closest phrase that describes the practice is Search Engine Marketing (SEM).

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The importance of knowing what competitors spend on SEM

Biznology

Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend.

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Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting.

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Why don’t more marketers use keyword research?

Biznology

It just takes longer, and requires more integration with data from your web analytics system. You have to build logic, flow charts, translation machines, and all kinds of big data analytics capabilities into the system. Though Google is a good proxy for effective content, she also needs to use web analytics system to audit the content.

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Five social media courses make one social media strategy meal

Biznology

The entire suite includes influencer marketing, content marketing, social media marketing (SMM), search engine optimization (SEO), and online reputation management (ORM): Social Media Marketing (SEM): traditionally speaking, this is all the sharing to social networks, the community management, the link-sharing, the following back, the outreach and (..)

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Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. Audienti asks you for keywords that are important to you and also for companies you consider to be competitors.

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