Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Marketing Analytics Tools 210

Marketing Analytics Tools Analytics Google Marketing Automation Services 210

KoMarketing Associates

DECEMBER 21, 2022

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

Search Engine Journal

JULY 19, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

Marketing Analytics Tools 143

Marketing Analytics Tools Analytics Google Privacy 143

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Marketers Still Lacking High-Quality Data and Analytics. Furthermore, just 48% had technology in place that was dedicated to analytics.

Analytics 253

Analytics Validation Barriers CMO 253

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

Google 203

Google User-Generated Content Intent Search Marketing 203

Search Engine Journal

OCTOBER 8, 2021

John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic The post Why Search Console and Analytics Differ in Discover Reporting appeared first on Search Engine Journal.

Analytics 108

Analytics Traffic Google SEO 108

Search Engine Journal

OCTOBER 25, 2021

Google's Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. The post Google Search Analytics API Can Finally Pull Discover Data appeared first on Search Engine Journal.

API 107

API Analytics Google Features 107

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 323

Planning Analytics Enterprise Management Work Management 323

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least. “I

Marketing Analytics Tools 110

Marketing Analytics Tools Analytics Google Stats 110

ANNUITAS

MARCH 1, 2023

We have put together this handy position description for you to peruse, and even use in your search. The post Searching for a Chief Growth Officer for Your Business? This Position Description Can Help Your Search appeared first on Annuitas. So, what should you be looking for in an ideal CGO?

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Search Engine Journal

JULY 10, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

Marketing Analytics Tools 103

Marketing Analytics Tools Analytics Google Privacy 103

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. You can plenty of this with Twitter search. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. 1) Twitter Analytics – Boost your impact on Twitter.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. Format) Four key goals and actions.

Acquisitions 88

Acquisitions Marketing Budget Analytics Allocation 88

Search Engine Journal

MARCH 10, 2023

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

Youtube 134

Youtube Analytics Video Marketing SEO 134

Search Engine Journal

MAY 8, 2023

The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal. This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.

Marketing Analytics Tools 133

Marketing Analytics Tools Analytics Google Marketing 133

RDW Group

MARCH 25, 2021

Help us give a warm welcome to Alexandra Dissanayake, our new Digital Coordinator, Search and Analytics. Alexandra comes to us … The post Announcing Alexandra, Digital Coordinator, Search and Analytics appeared first on RDW Group.

Analytics 64

Analytics 64

Search Engine Journal

MAY 22, 2023

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.

Analytics 140

Analytics Google Marketing Websites 140

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. billion per day.

Search Marketing 125

Search Marketing Paid Search Agency Planning PPC 125

Top Rank Marketing

DECEMBER 20, 2023

Many consider it to be a search engine instead of a social media channel. The search aspect is the most important for most users, which is why the social platform’s about section calls it is a visual discovery engine. This is because Google’s search algorithms often like good pins. Doing research on your target audience?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Search Engine Journal

MAY 31, 2023

Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.

Google 133

Google Content Analytics Tools 133

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Stevens & Tate

JULY 22, 2022

If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1. Google Analytics.

Analytics 129

Analytics Marketing Websites Tools Marketing Analytics Tools 129

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute.

Analytics 87

Analytics Process Marketing Analytics Tools Paid Search Agency 87

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

RebelMouse

DECEMBER 2, 2020

You can see the internal searches users made on your RebelMouse site in Google Analytics. Log in to your Google Analytics account. Once your Google Analytics home page has loaded, expand the Behavior tab in the navigation menu located on the left-hand side of your screen. Set up Google Analytics Site Search.

Analytics 52

Analytics Google Content 52

RebelMouse

DECEMBER 2, 2020

You can see the internal searches users made on your RebelMouse site in Google Analytics. Log in to your Google Analytics account. Once your Google Analytics home page has loaded, expand the Behavior tab in the navigation menu located on the left-hand side of your screen. Set up Google Analytics Site Search.

Analytics 52

Analytics Google Content 52

Search Engine Journal

MAY 29, 2023

The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal. Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time.

Analytics 125

Analytics Google Leads Lead 125

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). User is defined by the Google Analytics browser cookie, so someone who deletes their cookies would show up as a new user. Getting started with Google Analytics 4.

Marketing Analytics Tools 115

Marketing Analytics Tools Analytics Advertising Channels Google 115

CMSWire

JANUARY 29, 2024

Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors. Continue reading.

SEO 124

SEO Marketing & Strategy Google Optimization 124

Search Engine Journal

MARCH 16, 2022

Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. The post Google Sunsetting Universal Analytics In 2023 appeared first on Search Engine Journal.

Analytics 131

Analytics Google Tools 131

Search Engine Journal

MAY 12, 2023

The post How To Exclude Internal Traffic In Google Analytics 4 appeared first on Search Engine Journal. Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide.

Traffic 109

Traffic Analytics Google Analysis 109