Search Engine Journal

JULY 10, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

Marketing Analytics Tools 103

Marketing Analytics Tools Analytics Google Privacy 103

Search Engine Journal

MAY 22, 2023

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.

Analytics 140

Analytics Google Marketing Websites 140

Search Engine Journal

MARCH 10, 2023

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

Youtube 134

Youtube Analytics Video Marketing SEO 134

Search Engine Journal

MAY 8, 2023

The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal. This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.

Marketing Analytics Tools 133

Marketing Analytics Tools Analytics Google Marketing 133

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Marketers Still Lacking High-Quality Data and Analytics. Furthermore, just 48% had technology in place that was dedicated to analytics.

Analytics 253

Analytics Validation Barriers CMO 253

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 328

Planning Analytics Enterprise Management Work Management 328

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 134

Analytics Google Marketing Analytics Tools User-Generated Content 134

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

KoMarketing Associates

SEPTEMBER 22, 2016

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search. These are the related terms that people search most often.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least. “I

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Stats 111

Search Engine Journal

JUNE 24, 2022

Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal. Here's why.

Marketing Analytics Tools 143

Marketing Analytics Tools Analytics Google Tools 143

Search Engine Journal

MAY 29, 2023

The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal. Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time.

Analytics 125

Analytics Google Leads Lead 125

Marketing Insider Group

MARCH 11, 2024

Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. Your visitors won’t find your brand if you can’t catch the attention of search engines. But search engine algorithms give considerable weight to other factors.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Stevens & Tate

JULY 22, 2022

If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1. Google Analytics.

Analytics 124

Analytics Marketing Websites Tools Marketing Analytics Tools 124

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. Format) Four key goals and actions.

Acquisitions 88

Acquisitions Marketing Budget Analytics Allocation 88

Search Engine Journal

NOVEMBER 14, 2022

The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal. Prepare for UA's last day collecting your website data and get to know three "hidden" metrics that are useful for Google Ad campaigns.

Marketing Analytics Tools 129

Marketing Analytics Tools Google Analytics Optimization 129

Search Engine Journal

MAY 12, 2023

The post How To Exclude Internal Traffic In Google Analytics 4 appeared first on Search Engine Journal. Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide.

Traffic 109

Traffic Analytics Google Analysis 109

Search Engine Journal

JULY 1, 2023

As Google Analytics stops processing data for UA properties, you'll need these helpful tutorials, guides, and latest updates to make the transition to GA4 smoother. The post GA4 Migration Made Easy: 20 Resources For Google Analytics 4 appeared first on Search Engine Journal.

Marketing Analytics Tools 104

Marketing Analytics Tools Resources Analytics Google 104

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. – Amy Gesenhues. ” – Barry Schwartz.

Paid Search Agency 111

Paid Search Agency ROAS Case Study Case Studies 111

Search Engine Journal

MARCH 16, 2022

Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. The post Google Sunsetting Universal Analytics In 2023 appeared first on Search Engine Journal.

Analytics 131

Analytics Google Tools 131

Search Engine Journal

OCTOBER 27, 2022

Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.

Analytics 122

Analytics Google SEO 122

Search Engine Journal

APRIL 4, 2023

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. The post Google Analytics Introduces Regex Support For Event Creation appeared first on Search Engine Journal.

Marketing Analytics Tools 105

Marketing Analytics Tools Paid Search Agency Analytics Google 105

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute.

Analytics 88

Analytics Process Marketing Analytics Tools Paid Search Agency 88

Search Engine Journal

FEBRUARY 16, 2023

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal.

Analytics 114

Analytics Features Google Sample 114

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Search Engine Journal

NOVEMBER 21, 2021

Will using Google Analytics on your website help it rank higher in Google Search results? The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal. See what the experts say.

Analytics 141

Analytics Google Marketing Websites SEO 141

Search Engine Journal

SEPTEMBER 14, 2021

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. The post YouTube Brings Desktop Analytics to Mobile appeared first on Search Engine Journal.

Youtube 143

Youtube Analytics Traffic 143

Search Engine Journal

JUNE 28, 2023

Maximize your web performance with Google Analytics 4. GA4Upgrade The post How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar] appeared first on Search Engine Journal. Check out this article to explore GA4's exciting new features. Learn to navigate the transition smoothly.

Marketing Analytics Tools 95

Marketing Analytics Tools Webinar Metrics Analytics Google 95

Search Engine Journal

JUNE 27, 2023

Google Analytics 4 integrates with AMP; updates enable data collection, but limitations remain. The post Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP) appeared first on Search Engine Journal.

Analytics 93

Analytics Google Tools 93

Search Engine Journal

SEPTEMBER 13, 2022

Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts. The post Social Media Analytics: A Guide To Get Started appeared first on Search Engine Journal.

Social Media 109

Social Media Analytics Media Social Marketing 109

Search Engine Journal

DECEMBER 6, 2022

LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal.

Linkedin 114

Linkedin Analytics 114

Search Engine Journal

JULY 15, 2022

Google confirms there's a bug affecting reporting across Ads and Analytics products. The post Google Confirms Bug Affecting Ads & Analytics Reporting appeared first on Search Engine Journal. The issue is ongoing with no word on when a fix is coming.

Analytics 117

Analytics Google Ads Product 117

Search Engine Journal

JULY 29, 2022

The post Content Marketing Metrics & Analytics: 5 Types Of Data Insights appeared first on Search Engine Journal. Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here.

Analytics 119

Analytics Content Marketing Content Search Marketing 119

Search Engine Journal

JANUARY 3, 2023

The post How To Access Google Analytics API Via Python appeared first on Search Engine Journal. From building custom dashboards that display GA data to automating complex reporting tasks, you can set it up using Python. Here's how to do it.

API 114

API Analytics Google Display 114

Search Engine Journal

JANUARY 10, 2022

Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes The post Does Google Use Analytics and Chrome Data for Ranking? appeared first on Search Engine Journal.

Analytics 142

Analytics Google SEO 142

Search Engine Journal

DECEMBER 13, 2021

Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. The post Get to Know Google Analytics 4: A Complete Guide appeared first on Search Engine Journal. Learn more to make the most of it here.

Analytics 144

Analytics Google Traffic Tools 144