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My online influencer research and engagement process

Biznology

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. So, maybe none of the below tools were made for me, do I hack/roll my own.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” Companies like 6Sense, Everstring, Mintigo, and Infer specialize in Predictive Analytics and identifying Ideal Customers. According to Wikipedia , 80-90% of all data is unstructured. Create ideal and non-ideal customer profiles.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. 60 Common Marketing Acronyms. Learn more about how marketers can use APIs here.