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B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us!

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us!

Video 49

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. EMC Corp. Of course not.

ROI 57

B2B Marketing ROI

delicious b2bmarketing

Twitter, unfortunately is likely to follow if unchecked. Then select “Show Original&# to see the message’s headers. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Google Alerts are important for less time sensistive monitoring but so far nothing beats Twitter when it comes to stream of consciousness monitoring.