ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Successful demand generation analytics must bridge the two.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

InsightSquared

DECEMBER 6, 2017

They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell. However, most other sales tools can be learned on the fly.

Work Management 180

Work Management Marketing Management Top of Funnel Salesforce.com 180

Customer Experience Matrix

NOVEMBER 28, 2015

Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. it would still be wrong to think of Model Factory as a tool for the unsophisticated.

Analytics 120

Analytics API Work Management Salesforce.com 120

Engagio

APRIL 12, 2024

Offer customized solutions Salesforce.com’s State of the Connected Customer (4th edition, 2020) stated, “Personalization has become so ubiquitous that most customers now expect nothing less from all of their interactions.” By focusing sales efforts on accounts showing interest, they improved engagement and success rates.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Tomorrow People

APRIL 12, 2013

At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Real Analytics. You should be able to build campaigns around anything you want. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Real Analytics. You should be able to build campaigns around anything you want. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

InsightSquared

NOVEMBER 29, 2017

As owners of the sales tech stack , sales operations directors are always evaluating new sales technology vendors and managing the CRM (typically Salesforce.com ) infrastructure. Most often, this means knowing the ins and outs of Salesforce.com. Much of their analytical work is done in Excel or business intelligence tools.

Work Management 120

Work Management Salesforce.com Deliverability Forecasting 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

InsightSquared

DECEMBER 19, 2017

When it comes to updating workflows in Salesforce.com (or another CRM system) or debugging things gone awry, they don’t need their hands held. Salesforce.com is the go-to CRM for most companies, so that’s where sales ops analysts end up spending most of their time. What are Sales Operations Analysts Responsible for?

Salesforce.com 136

Salesforce.com Work Management CRM Distribution 136

Vidyard

NOVEMBER 16, 2021

Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC Through its global video hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications.

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. From a data analytics perspective, marketing attribution data at its core is nothing more than a framework for tracking every touchpoint across the customer journey.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Vidyard

NOVEMBER 16, 2021

Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC Through its global video hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications.

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Heinz Marketing

DECEMBER 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Sales Intelligence platforms/tools.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? nor with re-tooled data-marts, nor with Master Data Management (MDM). Category #4: Analytics rationalization, emergence of Attribution.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

ViewPoint

APRIL 2, 2013

LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. The B2B Marketing Advantage of LinkedIn. Marketing Automation Software That Delivers the Most Data Wins.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Launch Marketing

JANUARY 11, 2019

RealMassive is an Austin-based tech startup that connects tenants, investors, owners, properties and brokers in a modern, global commercial real estate (CRE) marketplace that is fueled by big data to provide an intuitive property list and search tools, digital marketing capabilities and real-time performance analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Marketing Automation Automation 48

Customer Experience Matrix

NOVEMBER 4, 2014

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 14, 2013

Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Varicent

SEPTEMBER 23, 2019

One year after winning the first-ever Dreampitch Toronto at Salesforce World Tour Toronto, including an investment from Salesforce Ventures, FunnelCake is proud to launch its app on AppExchange, arming B2B sales teams with tools to work deals to their full potential. With more than 5,000 solutions, 6.5

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The company also offers a suite of analytic applications for database management and predictive modeling.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Engagio

MAY 12, 2020

Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts. The intuitive nature of the tool helps revenue operations teams save time while optimizing performance. Relationship Intelligence: Visualizes engagement across the buying committee.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. Slideshare.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

JULY 25, 2014

It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. The likely result is to switch the focus of competition from assembling data and providing a database to making clever use of the data through things like advanced analytics.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

FEBRUARY 21, 2014

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. ad agencies b2b marketing automation bizo cross-channel marketing demandbase retargeting web advertising web analytics'

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Biznology

SEPTEMBER 16, 2013

Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] It’s been changing ever since.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

AUGUST 6, 2013

RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. What clients do use are extensive reporting tools that show marketing calendars, campaign results, customer profiles, Web tracking reports, funnel analysis, return on investment, and other information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JUNE 11, 2015

It grew out of the pain that co-founder Robert Wahbe felt which running marketing for Microsoft’s Server and Tools Division, where he found no good tools to help sales people and channel partners find the right materials when they needed them. When Highspot was founded in 2012, it focused on better content discovery for sales people.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120