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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

The new release is designed for marketers who want to start using the system with little or no training. While some other system provide this, many marketing automation vendors rely on third-party products instead. So let me try again. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120
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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

This leads to more variety as vendors experiment with different approaches to a now-defined problem. In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. This means new products reflect the lessons each vendor has drawn from the industry’s history to date.

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. It offers a solid set of features including site search, multiple permission levels for different types of contributors, a form-builder, and built-in analytics.

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HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Indeed, CTO Dharmesh Shah said their goal is to “leapfrog” current marketing automation vendors by replacing their focus on email marketing with a focus on social media. Shah said the marketplace will rate vendor performance by looking at results captured within HubSpot. Well, sure. Again, granted.

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Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Consider LeadLife.