Biznology

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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. You likely depend upon CRM software to run your entire business. – No conversion signal to Google Analytics or AdWords. According to Salesforce.com , 92% of customer interactions happen on the phone.

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The Stratification of Social Media Listening

Biznology

But the Radian6 purchase was the last gasp of the fully integrated software stacks in social listening. Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Five years ago, social media listening was all about crisis management–and Radian6.