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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. 2) HubSpot.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. – No conversion signal to Google Analytics or AdWords. Call tracking hub.

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics. Where marketing is going. Customer support.

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8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia

Hubspot

We made an early choice to create the “inbound marketing” category versus joining either the marketing automation category or the Internet marketing software category. Free 30 Day Trial: HubSpot Software. Want to learn more about HubSpot software? This turned out to be one of our better decisions.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SMB and Distribution. Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Cindy Bates. Cindy_Bates. Susan Beebe.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SMB and Distribution. Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Cindy Bates. Cindy_Bates. Susan Beebe.