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The Point

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Research Report: Lead Gen Not as Easy as Marketers Think

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.

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Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

The Point

NOVEMBER 5, 2009

BAS) I am pretty excited about the advances in marketing automation systems with built in analytics. BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand. Thanks Barbara!

Salesforce.com 100
Salesforce.com Eloqua Work Management Marketing Management 100
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