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A Structured Approach to Demand Generation Analytics


One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand So what is the key to better demand generation analytics? Connect account-level outcomes to contact-level activity : CRM platforms such as are largely organized around account and opportunity objects. Big Data propaganda is rampant these days.

Marketo’s Take on’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many customers also choose Marketo as their marketing automation platform. Where marketing is going.

Tomorrow People Leaves in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider to replace its CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than, it is also more intuitive for our users and much easier for us to customise.

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if likes what it sees, who knows where that will lead? intended to extend Google’s own business).

Why You Need Marketing Analytics, Not Web Analytics


The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Why Marketing Analytics Matter. In search?

Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Better still, Modern Analytics has experience connecting to APIs of common data sources such as , so a new feed from a familiar source usually takes just a few hours to set up. Remember when I asked two weeks ago whether predictive models are becoming a commodity ? The "how" is more complicated. How high?

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4 Types of Metrics Every Sales & Marketing Team Should Use


With all of the new sales and marketing technology solutions, obtaining analytics, reporting and key metrics for senior management often becomes cumbersome and sometimes impossible. The answer lies in knowing what to ask, using the appropriate tools, and becoming familiar with the high-level categories of analytics that exist for most sales and marketing teams. Marketing Conversions.

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9 Criteria for Selecting a Social Media Monitoring Tool


more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Workflow capabilities.

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My online influencer research and engagement process


To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. Really big. So, it’ll dig as deeply and broadly as possible.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently and Marketo with HubSpot soon to follow. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at ’s annual Dreamforce conference. It’s not really surprising that Salesforce kept its B2C platform separate, since Salesforce''s core technology isn’t engineered for the massive data volumes and analytical processing needed for B2C in general and consumer Web marketing in particular. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling Here are my observations. The big news was for geeks. But the general approach makes sense.

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In Depth: New Salesforce Reporting Package


All current Infer customers with the latest version of the scoring package are eligible to install this new reporting package. Account-Based Marketing CRM News & Announcements Platform Updates Analytics BI Dashboards Insights Reporting SalesforceWe’re excited to announce the newest version of our Salesforce Reporting Package. What’s New? How do I use it?

HubSpot & Salesforce Sign a Partnership Pact Through 2020


I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with through 2020. Nearly 20% of HubSpot marketing software customers use’s CRM product. There are tens of thousands of Sidekick sales acceleration users who also enjoy’s CRM product. Marketing Automation Analytics DailyDitto there.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Brightfunnel reads lead, account, and opportunity data from and supplies missing connections based on things like company name. Since can also capture lead source (i.e., The value of Brightfunnel is less in advanced analytics than in the fact that it does the basic data assembly and lets marketers analyze data for themselves.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap. Just when did demand generation get this complicated?

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the user conference that has become the primary industry gathering for marketing automation vendors. The theme includes easier connectivity to external data, via standard connectors in general and the AppExchange in particular. Congratulations and thanks to the team that made it happen.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

InsightBASE has standard integrations with Marketo , Oracle Eloqua , and b2b marketing intent data lead scoring marketing automation predictive analyticsIntent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP,, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. customer analysis column data store business intelligence systems analytical databases cloud computingYes there are trade-offs.

Tomorrow People Leaves in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider to replace its CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than, it is also more intuitive for our users and much easier for us to customise.

What is the Social Enterprise?

It's All About Revenue

by Jesse Noyes | Tweet this Walking into’s massive Dreamforce conference recently, a long banner greeted you. Social media and other monitoring platforms need to be paired back to existing analytical platforms. Welcome to the Social Enterprise,” it declared. Is it all about social CRM? Are we talking about a larger industry shift or a marketing slogan? Michael Krigsman.

Dreamforce 2014: Process Is More Important Than Analytics

Customer Experience Matrix

photo by Dion Hinchcliffe ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. This is no longer a new thought, but few companies have actually done it.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great:  The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). eMarketing Association Network. Mobile.

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

More Comprehensive Analytics for B2B Marketers. Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently. Social engagement and website analytics, though in common use, do not appear to be providing the expected return in data detail and round out the top 3 in analytics requiring more attention. Sources.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

B2B Lead Blog

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. B2B Lead Generation #MUS13 eloqua integrations marketo integrations integrationsAbout ReachForce.

The Role of Data in Predictive Marketing

Orb Intelligence

Customer success tools such as  Gainsight ,  Preact , and  Bluenose Analytics  even help after the deal has been successfully closed and the lead has become a customer: They predict which of the customers is likely to churn (drop away), and they help identify upsell opportunities for happy customers. Predictive Marketing B2B data B2B Marketing predictive

13 Events You Should Attend In 2013

It's All About Revenue

GAUGE (Google Analytics Users Great Event). Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. The content is focused on experience and knowledge sharing, as well as skills improvement to optimize your use of Google Analytics. 6.  Las Vegas, NV.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Facebook and other social networks equip you with limited analytic tracking tools. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. Radian6  (paid) – acquired by the popular CRM company earlier this year for $326 million.

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. The system has prebuilt connectors to import data from popular vendors including , Marketo , Hubspot , SAP , SugarCRM , and Facebook. business intelligence marketing analytics marketing database marketing performance measurementHere’s a deeper look.

The Stratification of Social Media Listening


Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] Social Media Marketing Converseon DataSift Gnip Radian6 social listening social media social media listening Tumblr twitter Image via CrunchBase. Sure, you have heard of Tumblr, but maybe you don’t know DataSift–it is time to learn. Top to bottom, you bought it all from one vendor.

The 4 Stand Out Aspects of Salesforce Summer 11

It's All About Revenue

While this release is not heavy on features by standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works.’s development of numerous features and tools. Analytics continuing to be a top level feature. believe that Chatter will be an integral part of all products in the future. Analytics. You’ll notice that analytics gets a top-level category in the release notes. Chatter. Facebook.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. Astonishingly, four years have passed since I last wrote about them.

How Data Science Is Transforming Sales and Marketing

Marketing Action

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. It’s a form of predictive analytics. B2B Applications for Predictive Analytics.

Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Connectors are currently available for Marketo and , with an Eloqua connector due soon. sentiment analysis social marketing automation marketing automation predictive modeling prospect database mintigo semantic analytics data enhancement interestbase web data analysis But harvesting that data has been frustratingly difficult. More advanced technology does exist.

Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

Vicky Brock – A board director for Web Analytics Association, Vicky provides keen insight into web analysis. Dan Darcy – Dan, VP of Product Marketing for, shares views on tech, social media and business. Sharon Baker Mark Mapstone MarketingSherpa Matt McCoy NBCU Neil Davey New York Times nFusion Nick Judd Nick Knupffer Richard Margetic Scott Griffith Sean Parker Seth Dotterer Sheila Campbell Smarterer social media marketing Talkie Tiffany Farrant Twitter UStream VIA Agency Vicky Brock Wall Street Journal Yussi ZipCarWell, not always. Facebook.

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Marketing Features in Winter 10

Modern B2B Marketing

Once again has delivered a great set of new features for Marketers in the Winter 10 release.  This is more relevant than ever since marketers may wish to use to track events like seminars that may have a registration fee.  Finally, sites now have Google Analytics support which means you can use Google for web analytics without code. Best Practices: Thought Leadership with David Taber, Author of Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions.  David is the CEO of SalesLogistix, a specialist implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. Q: David, why did you write this book? Spend time experimenting to set the correct point values and time factors, "tuning" the resulting priority list for the sales folks. Q: What do marketers need to look out for in CRM analytics?

CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Modern B2B Marketing

by Jason Miller David Taber is a CRM expert and the author of the book, “ Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions.  He is the CEO of SalesLogistix , a specialist implementer focused on improving business processes for Sales and Marketing alignment and effectiveness.

Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

The July release will supplement this with opportunity information from CRM, allowing correlation of content usage with funnel stage conversions and revenue. content analysis crm data science predictive analytics recommendation engines sales enablement semantic analysis“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials.

Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.


Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Modern B2B Marketing

Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under’s huge inflatable structure connecting Moscone North and South. Christine highlighted how Marketo has helped them grow and manage their marketing team, in addition to giving them the ability to report on detailed analytics that matter. Be Human. Was it bad?