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Digital B2B Marketing

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. I am a digital and B2B marketer with a background in online media and analytics. Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed.

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Lock-In Salesforce.com Amazon Opinions 100
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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

Salesforce.com. GA : Google Analytics. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. SFA : Sales Force Automation. PURL : Personalized URL. BI : Business Intelligence. Marketing and Sales Pipeline Acronyms MAL : Marketing Accepted Lead.

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100
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