Biznology

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The Stratification of Social Media Listening

Biznology

Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] It’s been changing ever since.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

– No conversion signal to Google Analytics or AdWords. According to Salesforce.com , 92% of customer interactions happen on the phone. . – Conduct drip email, SMS or Facebook ad campaigns based on segments. Proprietary CRMs have key roadblocks that prevent you from getting those benefits. – No support for SMS.

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Where is B2B data-driven marketing headed?

Biznology

Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions.

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My online influencer research and engagement process

Biznology

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. I am a long-tail blogger guy, which means I don’t limit my outreaches to a quick one-hundred social media influencers but across thousands. So, maybe none of the below tools were made for me, do I hack/roll my own.