Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. Guest post by Dhruv Mehta.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

MARCH 15, 2022

Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment. If you haven’t mapped out how your customers move from awareness of your brand to a sale, it will much harder to move them through the purchase funnel. CRO requires the right strategy.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Start Small and Build.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

MAY 8, 2012

Experienced marketers understand added benefits are what make a sale and features are what provide value. Each accent added to a brand’s “wow” factor and more updates meant more sales would soon follow. However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety.

Analytics 100

Analytics Paid Search Agency Advertising Agencies Ad Agencies 100

Webbiquity

MARCH 31, 2022

However, remember—from sales to marketing to product—all departments need to be on the same page when it comes to your most important accounts. Predictive analytics are changing the B2B marketing landscape and for good reasons. Omnichannel can be a game-changer in B2B marketing.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MAY 9, 2023

Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? Image credit: Stephen Dawson on Unsplash Utilize built-in analytics features on platforms like Facebook, Twitter, and Instagram to track key metrics such as reach, engagement, click-through rates, and conversions. How will achieve them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Image credit: George Morina from Pexels.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JULY 19, 2015

In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch. Sales acceleration incorporates strategies that automate processes to reduce the required spend. Sales Acceleration Defined. Sales Acceleration Defined. Emerging Technologies.

Top of Funnel 100

Top of Funnel Enterprise Management Allocation Marketing Automation Services 100

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Affiliate sales support independent publishing. Keep Your Website Updated. to make it easy for potential clients to get in touch with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

FEBRUARY 10, 2022

Omnichannel customer support: By involving different teams in preparing chat agents, you can cover all possible situations and handle a wide variety of issues through branching to different areas including product sales, tech support, website-related questions, and other topics. and track your platform’s analytics.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. It’s optimized to convert visitors into leads or sales. After that, use analytics and split testing to make it best in class. Affiliate sales support independent publishing.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

JANUARY 11, 2022

With fewer customers compared to B2C businesses, B2B companies naturally have less information on how customers move from awareness to conversion — meaning fewer insights and generalizations from site analytics to apply to your Internet marketing and design strategies. Using Site Analytics and User Behavior Metrics to Improve UX.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

DECEMBER 7, 2021

The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Both areas are negatively impacted by the lack of technical analytical progress. “At

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Webbiquity

NOVEMBER 23, 2021

SEO revolves around understanding website analytics, which also provides insights for the design process. Affiliate sales support independent media. Obviously, this will affect your bounce rates too. Website Visitor Metrics to Help UX. It comes down to developing an effective SEO marketing strategy.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Webbiquity

JULY 25, 2023

LinkedIn Insight Tag, GA4, and codes from other analytics platforms ) are duplicated on the new website, so there is no historical data lost or interruption in data gathering. Check GA4 and your other analytics tools within 24 hours of switchover to assure data collection is working properly.

SEO 245

SEO Marketing Websites Lead Ranking Lead Scoring 245

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

JUNE 13, 2023

How personalized experiences drive customer loyalty Here’s how personalization enhances customer loyalty for brands: Builds emotional bonds through personalization Likability drives sales. To ensure precision in your personalization, leverage technology to automate data collection and analytics.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

FEBRUARY 21, 2023

That’s why when I started developing the BuzzGuru analytical platform. Our sales team not only works with inbound marketing leads but also does outreaches to new prospects. It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

JULY 18, 2017

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

Marketing Websites 240

Marketing Websites PPC Leads Lead 240

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Share user-generated content.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

FEBRUARY 5, 2018

Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise. Modern business analytics require quality inputs to optimize outputs. Some of this may be due to a false perception that live events are on the decline.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Webbiquity

JUNE 28, 2012

Online tracking of web visitors has taken on added importance for sales and marketing. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 23, 2021

Though the company’s service and technology offerings have evolved and greatly expanded over the years, its essential mission has stayed the same: to empower clients to use data better in their organizations, to create valuable analytics that help them become heroes to their businesses. Affiliate sales support independent media.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

NOVEMBER 4, 2021

Retailers have long capitalized on customer emotions to improve sales, whether it’s through well-timed promotions or flash sales. Use data analytics and insights to help fuel these campaigns and get a better sense of people’s desires. Appeal to Customers’ Emotions. Drive Business Growth With These Strategies.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

OCTOBER 21, 2020

Having a documented communication strategy will help expand brand awareness, connect with your audience, and drive sales. Using web analytics tools to track and measure insights, results, and analyze the customer journey, enables brands to take action backed up by data. Communication. Technology.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Webbiquity

MAY 4, 2017

The Analytics of Everything. In other words, rather than wait for the majority of the data to come from the point of sale, marketers can follow their customers throughout their journey, from initial interest to the purchase action and beyond.

Internet Marketing 235

Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Hashtagsforlikes finds the most sought after hashtags related to given keywords and offers hashtags based on data analytics. Iconosquare delivers Instagram analytics and niche benchmarks that can help you enhance your Instagram marketing strategy. Iconosquare.

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

NOVEMBER 16, 2021

And though it can work for companies of any size, Sparrow has been embraced primarily in smaller companies and agencies to date, rather than large enterprises which may employ business analysts and use sophisticated analytics platforms. We tried pay-per-click ads, we tried direct sales outreach, just me reaching out to customers.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative. However, 24% said that they do not have a shared definition of a “lead” with their sales team. Image credit: KoMarketing. And measure them? LinkedIn Pulse ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JANUARY 22, 2019

OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools. The Product.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Webbiquity

JANUARY 23, 2018

You need all the help you can get to manage your documents, projects, employees, sales…the list goes on. As buyers complete more of their research and evaluation online and avoid talking to a sales person until late in the process, customer relationship management (CRM) becomes more essential. Powerful analytics.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Software 184