The Point

DECEMBER 11, 2018

In later stages, the measuring stick is more likely to be Sales Qualified Accounts, Meetings, or Pipeline. ABM can be a highly effective way to navigate a long, complex sales cycle, but the marketer who thinks that an ABM program is going to convert cold names to pipeline opportunities in a few short weeks is destined for disappointment.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

The Point

NOVEMBER 27, 2018

Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line. HS) Thanks Daniel!

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

The Point

NOVEMBER 10, 2016

The company chose Spear for the firm’s experience with other B2B technology clients , and also for their unique, holistic approach to SEM, one that focused not just on driving clicks and click volume, but rather qualified sales leads at the lowest possible cost.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

MAY 16, 2015

New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

The Point

MARCH 15, 2016

One day that object might be predictive analytics , the next, it’s programmatic advertising. It’s a significant development in the evolution of B2B marketing, and one worth evaluating in the context of your companies’ objectives, audience, and sales model. Say what you want about us marketers, we love our bright shiny objects.

Account Based Marketing 100

Account Based Marketing ABM Advertising Agencies Paid Search Agency 100

The Point

APRIL 26, 2017

The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) Watch out: Branding is making a comeback. But the answer also lies in a more multi-channel approach.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

AUGUST 11, 2015

If Joe Prospect downloads a case study, is Joe further along in the sales cycle? And so we hear comments like the following: “We want our nurturing program to reach the right person, at the right time, with content that reflects that person’s stage in the sales cycle.”. If he visits 5 Web pages? If he attends a Webinar? Sorry, but no.

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

The Point

NOVEMBER 9, 2010

Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The Point

MAY 14, 2012

“When we implemented (marketing automation) the first time, we jumped in without planning and found that it was not the best way to drive leads to sales.” Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

The Point

JANUARY 12, 2023

With its ability to automate tasks, personalize content, and deliver rapid insights through predictive analytics, AI will revolutionize the way we marketers do our jobs. Marketers will be rushing to figure out Google Analytics 4 (GA4), how it’s different, and what’s important. — Lynn Dodds, Vice President Creative Services.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

OCTOBER 7, 2010

Ultimately, it’s about the quality of that response, the rate at which those leads turn into opportunities and then sales, and the ROI from the mailing (or email broadcast) that matters. And that’s where technologies like CRM, marketing automation, and Web analytics can make all the difference.

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

The Point

JANUARY 31, 2011

Here are just some of the changes that Spear made to Navicure’s campaign: Broadened the campaign to attract prospects earlier in the sales cycle. In 12 months, lead volume increased 118 percent compared to the year previous. Improved landing page effectiveness. Improve tracking to better measure PPC effectiveness.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

JULY 26, 2017

Sales experts preach the value of “asking for the sale.” For a stark reminder of what an email looks like when you don’t drive action adequately, see the campaign below from Verint , a New-York based analytics company. In other words: ask for the sale. Don’t assume that your customer will buy when the time is right.

Copywriting 90

Copywriting Demand Generation Agencies Demand Generation Click Rate 90

The Point

FEBRUARY 4, 2013

Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless. Or is it simply because many companies feel they “should” be doing paid search when maybe it’s just not a fit for their business or sales model?

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100